Improving Business Operations of Bid Taxi Services

This report discusses the business operation of Bid Taxi services and recommends modifications to enhance the customer experience and increase engagement with the services. It includes an overview of the business processes set by the Ministry of Public Transportation for the Bid taxi application, recommendations for improving the business operation, and a conclusion. The report also includes references to relevant research.

Running head: IT MANAGEMENT ISSUE
IT Management Issue
Name of the Student
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Author Note

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Table of Contents
Answer 1..............................................................................................................................2
1. Introduction..................................................................................................................2
2. Overview of the Business operation of the Ministry of Public Transportation...........2
3. Recommendations in support of the business..............................................................5
4. Conclusion...................................................................................................................6
Answer 2..............................................................................................................................7
References............................................................................................................................9

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Answer 1
1. Introduction
Bid Taxi is a project that improves the existing ride sharing services. The Bid Taxi is
working in the pre fixed rates that are based on distance and time, Bid Taxi generally uses the
bidding services for the rides. The bidding will depend on certain information that is provided by
the customers, which includes the beginning and the ending of the services, time of the pickup
and the number of passengers who will be sharing the taxi services. Here comes the use of a set
of tools that estimates and calculated the rate and price of the journey, such as distance, route and
toll costs that is applicable for the journey. The bid taxi service is expected to enhance the
process of ride sharing services. The payment will be made only at the end of the journey and the
entire journey will be tracked with the global positioning system. The goal of providing an
enhanced customer experience can be achieved is certain criteria are fulfilled. One of which is
keeping the customers satisfied by providing a prompt and enjoyable service. The report gives an
overview of the of the business operation of the ministry of public transportation and
recommends certain modifications in the process that can enhance the business operation.
2. Overview of the Business operation of the Ministry of Public Transportation
The Bid taxi service aims at providing a hassle free service to the passengers by
providing an option of booking taxi services any time and from anywhere. Successful
implementation of the Bid taxi project has the capability of replacing the existing taxi services.
One of the major advantages of the Bid Taxi project is that it will provide a very cost effective
solution to the customers as the prices of availing a taxi service in Bid Taxi will not be based on
a refixed rate but will be base on bidding by the different drivers. The customers can therefore

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choose the driver with the lowest bid for the ride. The Ministry of Public Transportation is
expected to earn a large profit by availing a service fee for each ride booked with the help of bid
taxi. Bid taxi can be described as a next generation on demand booking service that uniquely
offers the customers and the drivers to connect and enables a competitive yet control services
(Wang, Cheu & Lee, 2014). Ministry of Public Transportation therefore has a good business
opportunity with the Bid taxi services. This can be said as the organization has ensured proper
measures and developed a well substantiated business process in order to offer a good riding
experience to the customers (Lee & Wu, 2013). The overview of the business processes set by
the Ministry of Public Transportation for the Bid taxi application are discussed in the following
paragraphs-
1. Only certified and the licensed driver are allowed to engage with Bid Taxi.
Furthermore, before its engagement the vehicle would also be thoroughly checked to identify its
road worthiness and insurance details. This creates a sense of security to the passengers as they
know that only certified drivers will be allocated for the ride. Increase in the customers’
satisfaction is one of the major needs for spreading or enhancing the business operation. The
Ministry of Public Transportation has ensured that the customers have no complain about the
services provided to the customer (Wang & Chen, 2012). A satisfied customer is expected to
engage with the services in future as well. Therefore, it can be considered as a major business
technique employed by Ministry of Public transportation in providing the bid taxi services.
2. A rating system is also included in the bid taxi services where both the customer and
the driver can rate each other on basis of the experience of the ride. This is another intelligent
business process that is undertaken by the Ministry of Public Transportation as the rating system
will encourage the drivers in providing a god service to the client (Debnath et al., 2014). On the

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other hand, the customer can also rate the driver or the ride according to the riding experience.
The rating of the customer will help the organization in improving its services modifying any
process that needs further improvement (Lucas & Lau, 2012). If a customer is not happy with a
service, he/ she will not provide a good rating. This indicates that there must be some deficiency
from the driver’s part in providing a good riding experience to the customer. These matters can
therefore be put under scrutiny in order to understand the loopholes associated with the system,
which will further improve the business process of the organization (Haque, Chin & Debnath,
2013).
3. Bid service has enabled feature of both web application and the Smartphone
application. Use of smartphone application is very user friendly as Smartphone are used by
majority of the people. Furthermore, the people who do not have an access to the Smartphone
can use the web services for booking the Bid Taxi for a ride. Not only the booking process but
also the payment process is user friendly as well. Customers can pay with the help of their debit
and credit cards or can use the Osko payment option for making the payment at the end of the
journey. The Osko payment option is used by many people and is one of the major user friendly
payment options. Furthermore, the passengers who will not be able to access any of the methods
can make use of the gift cards purchased from the supermarkets for making the payment.
Therefore Ministry of Public Transportation has ensured that the process of payment is safe and
secure, which in turn enhances the customers’ trust (Inquiry, 2012). Increase in the customer
trust is expected to increase the customers’ engagement with the application as well. This is a
major business operation that is implemented by the Ministry of Public Transportation.
4. A service loyalty program is also included in the Bid taxi service and its operation. In
this scheme a customer is given a status point for the rides paid. The customer can use these

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status points for availing discounts in the next ride, or can be donated to the charity. This can
engage more customers in availing the Bid Taxi services.
5. Not only the customers but the driver providers are also gifted or rewarded with the
fuel discount gift cards by the company. These rewards include the fuel discount gift cards of the
company (Bai, Atkin & Kendall, 2014). This is another intelligent business operation of the
company as it will engage more driver provider with the bid taxi service.
3. Recommendations in support of the business
The above section gives an overview of the business process of Ministry of Public
Transportation. These business processes can be further improved by ensuring certain
modification in the existing business process. The recommendations for improving the business
process and the first three major goals of the services are as follows (Maciejewski, 2014)-
1. The Bid taxi needs to ensure that all the drivers are certified and the vehicles are
properly checked before engaging with the Bid Taxi. This can be achieved by verifying the
documents of the drives before engaging them with the services offered by the bid taxi (Chen,
2014). This will also ensure that only the experienced drivers are engaged with the bid taxi
application. Choosing the experienced drivers will improve the services offered to the customers
as well.
2. Along with the implementation of the star rating system a feed back and customer care
system can be also implemented in the bid taxi services in order to enhance the business process
as well. The use of feedback and the customer care system will enhance the customer experience
and increase the customers’ engagement with the services (Maciejewski, 2014). The presence of

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the feedback system will help the customer to voice out their complaints and the customer
support system will enable the customers in solving their queries.
3. The third recommendation for improving the customers’ service and business
operation can be the presence of booking a Bid taxi service by phone call. The proposed system
will incorporate the use of Smartphone and website to book a ride (Pueboobpaphan, Indra-
Payoong & Pueboobpaphan, 2018). A phone call initiated ride booking can be a great ad on for
the existing system and therefore it is recommended for the business operation.
These are the major three recommendations that can be considered for improving the
business operation of Ministry of Public Transport. This will enhance the customers’ satisfaction
with the services as well.
4. Conclusion
Therefore, from the above discussion it can be concluded that the Bid taxi is a project that
can be implemented in order to enhance the process of booking and availing a shared taxi
service. The report gives an overview of the business operation of Ministry of Public
Transportation in association with the bid taxi services. The business operations are aligned with
the business goals of the project and the report gives an overview and the detailed justification of
the major business processes associated with Bid taxi. The report concludes with the
recommendation for improving the business operation of Bid Taxi.

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Answer 2
The bid taxi is a project that is being proposed for enhancing the ride sharing services.
The Bid taxi services is expected to eliminate certain major problems associated with the existing
manual taxi booking service. Bid Taxi will provide a user friendly and very quick option of
booking a taxi. Since the services can be booked with the help of a smartphone application, it
will definitely encourage a large group of people in choosing this service. The business operation
of bid taxi aligned with the business goals (Seesan, Rungkasiri & Cooharojananone, 2012).
However, the business operation of bid taxi can be improved by bringing certain modification in
the different business process. Therefore, certain changes in the business process are
recommended, which if implemented to the project can being a major change. The
recommendations for improving the business operation offerings of the Bid Taxi are as follows-
1. The customers are given a service loyalty status point for availing the service. One
recommendation for improving this process is including a option where a customer can refer a
ride to another customer, which in turn give reward to both the customers (Weng et al., 2017).
This is beneficial for both the customer and the company as the customer will happily refer his/
her friends to use the Bid taxi application as they will get rewarded in form of status point. On
the other hand the company will be benefited by gaining more customers. Therefore, it is one of
the suggested modifications for enhancing the bid taxi services.
2. The drivers are also rewarded for completing a specific and pre defined amount of task
with Bid taxi. The services offered by the drivers can further be improved by incorporating a
training program for the drivers who wish to associate with the Bid Taxi services. The training
service will enhance the skills of the drivers and will provide them with the option of enhancing

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their driving skills. The training program will furthermore help in providing the drivers with the
option of enhancing their knowledge as well. The training provided to the drives will be of a pre
defined time. It can be kept as an option whether a driver wants to attend the training program or
not (Agussurja & Lau, 2012). The drivers who are opting for the training will receive a
certificate from the Ministry of public transportation that will further help them in receiving
many other job opportunities in future.
These are the two major recommendations that can be considered by the Ministry of
Public transportation in improving the business operation of the organization. These
recommendations or the suggestion are made on basis of the different goals of the bid taxi and
the services provided by the company. These recommendations is implemented properly will
benefit both the company and the customers.

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References
Agussurja, L., & Lau, H. C. (2012). Toward large-scale agent guidance in an urban taxi
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Bai, R., Li, J., Atkin, J. A., & Kendall, G. (2014). A novel approach to independent taxi
scheduling problem based on stable matching. Journal of the Operational Research
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Chen, W. (2014). Technical improvements on mobile app based taxi dispatching system.
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for benchmarking smart transport cities. Cities, 37, 47-56.
Haque, M. M., Chin, H. C., & Debnath, A. K. (2013). Sustainable, safe, smart—three key
elements of Singapore’s evolving transport policies. Transport Policy, 27, 20-31.
Inquiry, T. I. (2012). Customers first: service, safety, choice. Draft Report.
Lee, D. H., & Wu, X. (2013). Dispatching strategies for the taxi-customer searching problem in
the booking taxi service. In Proceedings of the Transportation Research Board 92nd
Annual Meeting.
LUCAS, A., & LAU, H. C. (2012). Toward large-scale agent guidance in an urban taxi service.
Maciejewski, M. (2014). Benchmarking minimum passenger waiting time in online taxi
dispatching with exact offline optimization methods. Archives of Transport, 30.

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Maciejewski, M. (2014). Online taxi dispatching via exact offline optimization. Logistyka, 3,
2133-2142.
Pueboobpaphan, S., Indra-Payoong, N., & Pueboobpaphan, R. (2018). Information Effect in Taxi
Service Double Auction with Opportunity Cost: An Experimental Analysis. Engineering
Journal (Eng. J.), 22(1), 77-91.
Seesan, R., Rungkasiri, T., & Cooharojananone, N. (2012). Taxi Friend: Innovation Application
For Taxi Passenger.
Wang, C., Ng, W. K., & Chen, H. (2012, July). From data to knowledge to action: A taxi
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Wang, H., Cheu, R. L., & Lee, D. H. (2014). Intelligent taxi dispatch system for advance
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Weng, G. S., Zailani, S., Iranmanesh, M., & Hyun, S. S. (2017). Mobile taxi booking application
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