Table of Contents TASK 1.................................................................................................................................................3 1.1 Formulation and recording possible research project outline specifications.............................3 1.2 Identify the factors that contribute to the process of research project selection........................3 1.3 Undertaking a critical review of key references........................................................................4 1.4. Producing a research project specification...............................................................................5 1.5 Providing an appropriate plan and procedures for the agreed research specification...............7 TASK 2.................................................................................................................................................8 2.1 Match resources efficiently to the research question.................................................................8 2.2 Undertaking the proposed research investigation in accordance with the agreed specification and process.......................................................................................................................................8 2.3 Recording and collecting data from participants from the questionnaire................................11 TASK 3...............................................................................................................................................17 3.1 Using appropriate research evaluation techniques with justifications.....................................17 3.2 Interpretation and analysis the results in terms of original research specifications.................17 3.3 Recommendation and further research areas...........................................................................20 TASK 4...............................................................................................................................................21 4.1 Presentation of the outcomes...................................................................................................21 REFERENCES...................................................................................................................................22 2
TASK 1 1.1 Formulation and recording possible research project outline specifications The research project specification section is one of the important parts of the research proposal that provides brief information about the whole study. In the context of the present investigation, some major project outline specifications are as follows: Research Title To critically determine the effectiveness of rewards strategies in enhancing motivational level of workforce: A study on Hilton Hotel, UK. Aim “To critically determine the effectiveness of rewards strategies in enhancing motivational level of workforce: A study on Hilton Hotel, UK”. Objectives To understand the concept of motivation and its role to motivate the employees in an organization. To identify the different types of rewards strategies that use by Hilton Hotel to motivate the workforce. To determine the relationship between the reward strategies and level of motivation of staffs of Hilton Hotel.To suggest new reward motivational strategies in order to improve motivation level of employees of Hilton Hotel. Research Questions 1.What is the concept of motivation and its role to motivate the employees in an organization? 2.Which types of rewards strategies that use by Hilton Hotel to motivate the workforce? 3.What is the relationship between the reward strategies and level of motivation of staffs of Hilton Hotel? 4.Explainnewrewardmotivationalstrategiesinordertoimprovemotivationlevelof employees of Hilton Hotel. 1.2 Identify the factors that contribute to the process of research project selection At time of selection of the research topic, there are various factors that influence the researcher to choose the right subject for investigation. From the past few years, the scholar has employed in a hotel as an assistant HR manager(Creswell, 2013). During the work, the investigator has known about the different rewards strategies that use by his organization to motivate the employees. In order to use the working experience in practical manner, the researcher has decided 3
to select the current research issue. On the other hand, in order to get the good opportunity of growth in the career, the author has decided to carry out the study on the selected subject. Along with this, there are different researches have been conducted on the role of motivational strategies on employee motivational level in various industries context(Daniel and Sam, 2011). But there are less evidence has been found rewards strategies on the motivational level of the workforce in the organizations. So, to overcome that research gap, the researcher has decided to conduct the investigation on the following subject. 1.3 Undertaking a critical review of key references Concept of motivation and its role to motivate the employees in an organization According to Armstrong and Taylor, 2014, “motivation term derives from the word motive which means moving into action” (Armstrong and Taylor, 2014). It forces the people to act in a way that ensures the people to fulfil their needs with time. In the organizational context, motivation refers to a planned managerial process that inspires individual to work to according to their capabilities so that unfulfilled needs can be complete.Bratton and Gold, 2012has stated that “it generates a psychological phenomenon in the person that motivate him to meet his objectives” (Bratton and Gold, 2012). With the help of this, it becomes easy to develop physical and mental capabilities of the employees in a company. When the organization motivates it staff member then it increases their productivity. Along with this, it has provided opportunities to the enterprises to create a goos market image in the context of the employment. On the other hand, Bruce and Nyland, 2011 asserted that “motivation is an important aspect of an organization because it helps in overcome resistance to change and negative attitude of the employees” (Bruce and Nyland, 2011). It has facilitated the management to increase the level of satisfaction of the staff members to take interest in the organizational goals and manage the changes according to it. Different types of rewards strategies that use by hospitality industry to motivate the workforce As per the view point of Gannon and Boguszak, 2013, “the rewards strategies can be divided into Extrinsic and Intrinsic rewards” (Gannon and Boguszak, 2013). The aim of these strategies is to increase employees’ willingness to work in company and enhance their productivity. Bonus is one of the reward strategies that mostly use by hospitality industry to motivate the employees in the right direction. With the help of this, it becomes easy to motivate the staff members in the right direction. On the other hand, Guha, 2010 has stated that “Salary raise is the most effective reward strategies that is currently use by hospitality organizations with the aim pt motivating the workers” (Guha, 2010). This type of reward is beneficial because it stimulates employees in developing their skills and competence so that they can increase their productivity and performance. In the contrast 4
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of the above statement, Hendry, 2012 has noted that “Gifts is the major reward strategy that has used by different hospitality organizations in order to motivate the workers” (Hendry, 2012). It works as a token of appreciation for an achievement with the aim of boosting the self esteem of the workers in the right direction. Relationship between the reward strategies and level of motivation of staffs of hospitality industry According to Herzberg, Mausner and Snyderman, 2011, “there is a strong relationship between the rewards strategies of hospitality industry and the motivation level of the staff” (Herzberg, Mausner and Snyderman, 2011).When different types of rewards tactics have combined; it has made greater impact on the motivation level of the employees. It has increased the engagement of the workforce in the different business related activities. On the other hand,Kremer and Hammond, 2013has asserted that “the effective rewards strategies of hospitality sector have enhanced the employment relationship between the management and employees” (and Hammond, 2013). It has created the awareness in the workers to attain the objectives of the business. In this context,Maslow,2013hasstatedthat“rewardsstrategiesofthehotelorganizationshave communicates effectively the value of the whole reward package” (Maslow, 2013). This has increased the satisfaction level in the employees which leads to enhance their productivity. New reward motivational strategies in order to improve motivation level of employees of Hilton Hotel According to Noltemeyer, Bush and et.al., 2012 “Hilton Hotel has used the effective rewards strategies with the aim of motivating the employees” (Noltemeyer, Bush and et.al., 2012). Still there is a need of improvement in this area so that it becomes easy to effectively motivate the workers. With the help of proper feedback process, a clear guidance to employees can be easily provided. This will help in developing a bond and adds value to the relationship of management and the staff members. On the other hand, Sandhya and Kumar, 2011 has stated that “by giving recognition to the works and efforts to the employees, rewards strategies of the cited organization canbe improved” (Sandhya and Kumar, 2011). It leads to boost self-esteem and happiness of the workers which motivate them to increase their efforts level. With the help of above stated methods, it becomes easy for Hilton Hotel to improve existing motivational strategies in order to improve motivation level of employees 1.4. Producing a research project specification Research project specification is an important part of an investigation because it reflects how a study has been carried out to attain the research objectives. In the context of present research, the researcher has been used various research methodologies which are as follows: 5
Research philosophy: A right selection of research philosophy helps in understand the various factors that can influence the outcomes of the investigation. There are two types of research philosophy: positivism and interpretivism research philosophy(Fiegen, 2010). When the whole study is based on the subjective concept which aids the researcher to understand the findings of the other similar research studies then interpretivism research philosophy takes into the consideration. On the other hand, when there is a presence of the research objectives in the investigation then positivism research philosophy can be used(Flick, 2011). The present study is based on determine the effectiveness of rewards strategies in enhancing motivational level of workforce in Hilton Hotel. In this study, the scholar has been prepared some research objectives that helped in carried out the research in the appropriate manner. For this, positivism research philosophy has been selected. With the help of this, the different objectives have addressed in effective way(Garner and Scott, 2013). Research approach: It is used to find the solution of the define research problem either by using theory or testing hypothesis. This can be divided into inductive and deductive research approach (Research approach, 2015). When the study is carrying out from specific to general direction than inductive research approach is taking into the use(Gay, Mills and Airasian, 2011). But when the investigation is moving from particular to general discussion than it comes under the deductive research framework. In the context of the present research, the researcher has been selected inductive research approach because the study has started with the general discussion over themotivationconceptandendwiththerelationshipbetweentherewardsstrategiesand motivational level of employees of Hilton Hotel(Kriz, Gummesson and Quazi, 2013). Research design: It is the most important part of the research design which can be divided into two parts: exploratory and descriptive. In the exploratory research design, the researcher tries to explore the new theory on the basis of the outcome(Kumar, 2014). For example, why rewards strategies of Hilton Hotel has affected motivation level of its employees. From this, the reason of following statement determines by the scholar. On the other hand, in the descriptive research design, the investigator tests the existing theory on the similar situation (Choosing appropriate research methodologies,2015). For instance, to determine the effectiveness different rewards strategies in the employees’ motivational level. Here, the scholar tries to prove his research problem with the help of motivational theory. In the context of the present investigation, the researcher has been used descriptive research design to test its research objectives by using motivational theories. Research type: It can be divided into two parts: qualitative and quantitative. Under the quantitative research type, the researchers use the previous research outcomes on the similar topic to complete the entire investigation (Research Methodology,2015). In this, the whole study is based on secondary data analysis where new data is not taking into the consideration. On the other hand, 6
in qualitative research type, the scholars consider the primary data in order to get the solution of the research problem. In the context of the present investigation, the researcher has been used qualitative research type in which a structure questionnaire has been prepared. This has included both open and close ended questions which has addressed the research questions (Wyse, 2011). Data collection: This is an essential part of the research methodology. Primary and secondary data collections are two methods of data collection process(McMillan and Schumacher, 2014). For the present study, the researcher has been both the concept in order to gather the data from different sources. Primary data has collected with the questionnaire process where a structure questions prepare along with open and close ended questions. On the other hand, the secondary has been gathered from the various resources such as blog, articles, journals, books, previous research papers on the same topic, Hilton Hotel human resource audit etc. The both sources have helped the researcher to get the insight of the research problem in the right manner(Creswell, 2013). Sampling: For the present investigation, the researcher has been used random sampling method in order to reduce the biasness during the experiment. The reason of selecting the following sampling technique is to give the equal chance to all employees of Hilton Hotel to being a part of the investigation. In this context, the sample sizes of the respondents have 50 units which have presented the characteristics of whole population(Daniel and Sam, 2011). Data analysis: With the help of different data analysis technique, it becomes easy to assess the collected data in the right manner. The data collection type for the present investigation has qualitative and for this, the researcher has been selected thematic analysis. Under this, different themes have formulated on the basis of the questionnaire and the responses of each theme has presented in the form of charts, tables, figures etc(Fiegen, 2010). 1.5 Providing an appropriate plan and procedures for the agreed research specification In order to carry out the present investigation as per the agreed research specifications, the researcher has prepared an action plan. It has included the different activities that have helped the scholar to conduct the following investigation in an effective manner. For this, specific time frame for each activity has been mentioned in the table(Flick, 2011). Hence, the entire research plan is representing with the help of Gnatt Chart that is as follows: Activity/Week12345678910111213141516 Designing research proposal Setting of aim and objectives Investigating study of research background 7
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Selecting research methodologies Data collection from primary and secondary sources Assessment of collected data Data interpretation and analysis of the outcomes Conclusion and recommendations Submission of draft report Modifications as per the feedback comments Final Submission TASK 2 2.1 Match resources efficiently to the research question To complete the entire research within the given constrains, the researcher has used three main resources that can be the research questions. Human resource has one of them from which the scholar has collected the primary resources to solve the research problems. Another resource in this context, time has also a resource for the scholar in which the entire research needed to be completed. For this, a 16 weeks framework has prepared where different time duration has allocated to each activity of action plan(Garner and Scott, 2013). On the other hand, financial resource has other resource that has aided the investigator to carry out various research tasks. In order to effective utilization of this resource, the researcher has used activity based costing methods to control over the expenses. 2.2 Undertaking the proposed research investigation in accordance with the agreed specification and process As per the above stated research plan, the researcher has carried out the entire investigation as per the agreed specification and process. For this, the investigator has established the contact with the management of Hilton Hotel to undertake the investigation by explaining the reason. After this, the scholar has explained the aim and purpose to the employees of hotel along with the ethical consideration which will take at the time of publishing the research(Gay, Mills and Airasian, 2011). A structured questionnaire has sent to the respondents email ids with the clear instructions. 8
Afterwards, the researcher has analyzed the collected primary data in order to draw a valid conclusion. Questionnaire Demographic information Name: ______________ Age: ______________ Gender: _________________ 1. From how long, you are working in Hilton Hotel? 2 years 3 years 4 years More than 4 years 2. What do you mean by motivation word? Inspiration Provocation Inducement Stimulus 3. Hilton Hotel has used different reward strategies to motivate its employees. Strongly Agree Agree Neutral Disagree Strongly Disagree 4. Hilton Hotel has distributed the rewards in right manner. Strongly Agree Agree Neutral Disagree Strongly Disagree 5. Are the rewards matches with your work efforts? Yes, always No, not always Sometimes Can’t say 9
6. Which kind of reward strategies followed by Hilton Hotel to motivate its workforce? Bonuses Salary raise Gifts Promotion Empowerment Flexible work hours All of the above 7. The different reward strategies of the organization motivate you to increase your work efforts in order to gain more rewards. Strongly Agree Agree Neutral Disagree Strongly Disagree 8. Does the reward strategy of Hilton Hotel have made positive impact on your motivational level? Yes, always No, not always Sometimes Can’t say 9. Which reward strategy of Hilton Hotel does you like most? Bonuses Salary raise Gifts Promotion Empowerment Flexible work hours 10. Do you feel that Hilton Hotel needs to improve its rewards strategies to improve motivational level of the workforce? Yes Not Can’t say 11. Please suggest some new rewards strategies that can able to increase motivational level of employees of Hilton Hotel. 10
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_________________________________________________________________________ 2.3 Recording and collecting data from participants from the questionnaire Theme 1: In Hilton Hotel, most of the employees are working in organization more than 4 years. From how long, you are working in Hilton Hotel?Frequency 2 years9 3 years12 4 years13 More than 4 years16 Theme 2: There are different meanings of motivation for employees of Hilton Hotel. What do you mean by motivation word?Frequency Inspiration12 Provocation16 Inducement13 Stimulus9 11 2 years3 years4 yearsMore than 4 years 0 2 4 6 8 10 12 14 16 18
Theme 3: Hilton Hotel has used different reward strategies to motivate its employees. Hilton Hotel has used different reward strategies to motivate its employees.Frequency Strongly Agree25 Agree15 Neutral2 Disagree3 Strongly Disagree5 Theme 4: Hilton Hotel has distributed the rewards in right manner. Hilton Hotel has distributed the rewards in right manner.Frequency Strongly Agree30 Agree10 12 InspirationProvocationInducementStimulus 0 2 4 6 8 10 12 14 16 18 Strongly AgreeAgreeNeutralDisagreeStrongly Disagree 0 5 10 15 20 25 30
Neutral0 Disagree7 Strongly Disagree3 Theme 5: The rewards are always matches with the efforts of the employees. Are the rewards matches with your work efforts?Frequency Yes, always20 No, not always15 Sometimes10 Can’t say5 Theme 6: There are different kinds of rewards strategies followed by Hilton Hotel to motivate its 13 Strongly AgreeAgreeNeutralDisagreeStrongly Disagree 0 5 10 15 20 25 30 35 Yes, alwaysNo, not alwaysSometimesCan’t say 0 5 10 15 20 25
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workforce. Which kind of reward strategies followed by Hilton Hotel to motivate its workforce?Frequency Bonuses5 Salary raise8 Gifts6 Promotion7 Empowerment8 Flexible work hours7 All of the above9 Theme 7: The different reward strategies of the organization motivate has motivated the employees increase their work efforts in order to gain more rewards. The different reward strategies of the organization motivate you to increase your work efforts in order to gain more rewards.Frequency Strongly Agree15 Agree20 Neutral0 Disagree10 Strongly Disagree5 14 Bonuses Salary raise Gifts Promotion Empowerment Flexible work hours All of the above 0 1 2 3 4 5 6 7 8 9 10
Theme8:RewardstrategiesofHiltonHotelhavemadepositiveimpactonemployees’ motivational level Does the reward strategy of Hilton Hotel have made positive impact on your motivational level?Frequency Yes, always25 No, not always18 Sometimes4 Can’t say3 Theme 9: Bonuses and Salary raise are those rewards systems that like by the workforce of Hilton Hotel the most. Which reward strategy of Hilton Hotel does you like most?Frequency 15 Strongly AgreeAgreeNeutralDisagreeStrongly Disagree 0 5 10 15 20 25 Yes, alwaysNo, not alwaysSometimesCan’t say 0 5 10 15 20 25 30
Bonuses10 Salary raise12 Gifts6 Promotion9 Empowerment5 Flexible work hours8 Theme 10: Hilton Hotel needs to improve its rewards strategies to improve motivational level of the workforce. Do you feel that Hilton Hotel needs to improve its rewards strategies to improve motivational level of the workforce?Frequency Yes30 Not12 Can’t say8 16 Bonuses Salary raise Gifts Promotion Empowerment Flexible work hours 0 2 4 6 8 10 12 14
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TASK 3 3.1 Using appropriate research evaluation techniques with justifications With the aim of evaluating the outcomes of research, there are two methods present: formative and summative research evaluation. When an investigation is carrying out on regular basis from starting to end then there is a scope of making changes in any phase of the study. This is calledformativeresearchevaluationtechnique.Ontheotherhand,insummativeresearch evaluation, the results always draw after the completion of the research (Kriz, Gummesson and Quazi, 2013). From this, the scope of any alteration in the final outcome cannot be made. In the context of the present investigation, the researcher has been selected formative research evaluation technique in order to make sure about validity and reliability of the study. 3.2 Interpretation and analysis the results in terms of original research specifications Theme 1: In Hilton Hotel, most of the employees are working in organization more than 4 years. From the results it has been identified that most of the people stays in this organisation for more than 4 years is due to the motivation they get from the owner's side which is helpful for them to retain in this organisation. It can be inferred from the above that retaining of the employees for the long term in this organisation can be due to several reasons such as motivation, financial need of an individual, global exposure. It has been observed from the above table that out of total sample of population all employees are retained here for minimum of two years, 3 years, 4 years and more than 4 years. An individual will retain in an organisation like Hilton who have immense scope as it is interconnected with various organisations and also expanded their services on a global level. An individual will get immense scope as they get higher chances to enhance their skills and abilities in order to improve their overall personality by benefiting their organisations. 17 YesNotCan’t say 0 5 10 15 20 25 30 35
Theme 2: There are different meanings of motivation for employees of Hilton Hotel. From the above outcomes generated by cross questioning with all the existing employees of the current organisation which reveals the actual business conditions of an enterprise. Most of the population out of the selected sample of population for identifying the solutions of the different problems occurred in the path of an entity will be ascertained with the help of above technique. Majority of employees think motivation in negative sense by taking as a provocation and at the same time some people also think it as an inspiration as it totally depend the mentality of person which differs from one person to another person. The efforts applied by an enterprise are not strong enough in order to encourage their existing personnel by informing all the positive benefits among them in order to attract them towards the organisation by striving harder for an entity. The increasing motivation among the entire workforce will enhance the productivity of the overall business enterprise. Theme 3:Hilton Hotel has used different reward strategies to motivate its employees. The efficiency of the enterprise is reflected through their business actions as correct practices will also attract different individuals towards the business organisations. The true business functions are in correct alignment with their desired goals and the objectives as the good action of a business will also result in good reaction from the perspective their personnel who are the real heroes in interacting more with the customers. The efficiency of all the rewards strategies proves beneficial for an entity as majority of the targeted audience of the survey has agreed on a fact that Hilton hotel has good strategies which will induce the productivity of an individuals and the firm in return. Theme 4: Hilton Hotel has distributed the rewards in right manner. Distribution and allocation of rewards system is necessary in an entity as this will determine the overall business functioning in a right direction. Framing of all the policies are rewards are not enough as the proper implementation of these strategies should be in its proper place. Designing of the various rewards systems will go in vain if it’s totally gets idle in an organisation and doesn't help an organisation in return in improving their performance. Out of total sample of 50 majorities of samples that is 30 among the total is in the favour of Hilton hotel in properly allocation and distribution of all rewards system in its proper place at the workstation. Alignment of all the rewards in a systematic order with all the tasks which will results in increasing productivity as this will create competition among all the personnel in order to challenge their capabilities top complete their work in given time span. Theme 5: The rewards are always matches with the efforts of the employees. Hilton hotel make their high efforts in framing creative and design innovative products that 18
is all kinds of rewards systems to be used in an enterprise to encourage their workers and transfer their interest on the common goal of an entity which is to earn profit and catering the needs and expectations of the customers. The majority of peoples to whom the researcher asks several questions and become the part of the overall research study by involving them into the survey conducted by them. It has been seen from the above analysis that most of the people thinks that all rewards are framed and designed as per their needs and expectations and rightly matching their needs and business objectives. Theme 6: There are different kinds of rewards strategies followed by Hilton Hotel to motivate its workforce. The collection of rewards systems of an enterprise is good enough as it covers different kinds of systems which will meet different needs of an individual such as all monetary as well as non-monetary needs are fulfilled by an organisation in order to support the interest of employees. Social security is the basic motive of a person which will cater all specific needs of an individuals and entity itself by complying with the hidden demands of a person so that they think positively for an entity. The perspectives of a person regarding rewards will be always in the positive contexts as they always think and demand more from an organisation to determine rewards as per the deserving capabilities which will create for entity to meet their higher level of expectations. Theme 7: The different reward strategies of the organization have motivated the employees to increase their work efforts in order to gain more rewards. The basic rationale behind framing of different rewards is to cater the needs of their employees and in return increasing their efficiency by nurturing their existing skills. Large number of sample population has agreed with the fact that the policies and procedures designed by an entity are in the favour of all the employees as entity will think all the employees their upcoming future which will further enhances the existing business efficiency. The role of reward is major in the life of an individual as this will increase their existing skills and ability by giving them global exposure as Hilton hotel is increasing with the globalisation. This globalisation will enhance the role of an entity which in turn enhances the relationship between an individual and their organisation by increasing their job responsibilities and duties. Theme8:RewardstrategiesofHiltonHotelhavemadepositiveimpactonemployees motivational level The enterprise held responsible towards the designing of various rewards for the betterment of their employees as the main aim of framing these policies is to cater the needs and expectations of the employees by catering their demands and wants. It has been observed from this analysis that half of the sample population has answered in yes that these policies are created right impact on the 19
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minds of all the employees and it is beneficial for them in increasing their skills and capabilities. Working in a service industry requires higher level of patience as catering the needs of all the clients is not easy as their role is to handle wide variety of customers without spoiling the brand image of Hilton hotel. Theme 9: Bonuses and Salary raise are those rewards systems that like by the workforce of Hilton Hotel the most. Majority of people thinks that increment in the salaries will be prove more beneficiary for all the workers as their main motive is to get deserving work pay as the increasing workload will reduce their work efficiency. The efficiency of the employees can be increases by allowing work based motivation in terms of providing monetary compensation by increasing their salaries. According to human tendency, the increment in the total salary will divert their mind from all the negative side of the organisation and shifted their interest only towards the organisation betterment. The support of the employees will help an entity in return to amend their policies as per the tastes and preferences of all their employees and they represent the overall organisation's inn front of the external parties that is the customers. Theme 10: Hilton Hotel needs to improve its rewards strategies to improve motivational level of the workforce. Apart from defining the capabilities and fairness of an entity which will reflected in the business decisions of an enterprise. The negative side which also emerged inn the front picture that all the employees of these organisations are fed up about the current rewards systems which needs modifications to cater the needs and expectations of all the employees. The suggestions and feedbacks will be helpful for an entity as the support of all the employees will assist an entity in order to uplift the existing business conditions by increasing their overall scope without hurting an individual's interests. The support from all the workers is that efficient quality which will enhances the overall business performance of an entity. 3.3 Recommendation and further research areas Human resource is the most important assets of the organizations. In the Hilton Hotel, it has required to make changes in the rewards strategies so that it becomes easy to motivate the employees. In this context, some recommendations are as follows: Management should encourage employees to participate in decision making. Company should be given promotion on the basis of performance. Verbal praises and recognitions for the works should be given to the employees. Flex-timeshouldbeconsideredasanimportantcriterionforenhancingemployee 20
motivation. By creating opportunities for employees to work with teams so that it becomes easy to increase the employee cooperation (Wininger and Norman, 2010). In the future, the following study can be carried on a particular reward strategy that can motivate the staff on Hilton Hotel. Along with this, another study can be conducted on the same topic but for the other hospitality organization(Kumar, 2014). TASK 4 4.1 Presentation of the outcomes Attached in PPT 21
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Noltemeyer, A., Bush, K. and et.al., 2012. The relationship among deficiency needs and growth needs:AnempiricalinvestigationofMaslow'stheory.ChildrenandYouthServices Review.34(9). pp.1862-1867. Sandhya, K. and Kumar, D. P., 2011. Employee retention by motivation.Indian Journal of Science and Technology.4(12). pp.1778-1782. Sobh, R. and Perry, C., 2006. Research design and data analysis in realism research.European. Wininger, S. R. and Norman, A. D., 2010. Assessing Coverage of Maslow's Theory in Educational Psychology Textbooks: A Content Analysis.Teaching Educational Psychology.6(1). pp.33- 48. Online Choosingappropriateresearchmethodologies.2015.[Online].Availablethrough: <http://www.palgrave.com/studentstudyskills/page/choosing-appropriate-research- methodologies/> [Accessed on 5thNovember 2016]. Research approach. 2015.Research Methodology. [Online]. Available through: <http://research- methodology.net/research-methodology/research-approach/>[Accessedon5thNovember 2016]. ResearchMethodology.2015.[Online].Availablethrough: <http://www.humanities.manchester.ac.uk/studyskills/assessment_evaluation/dissertations/ methodology.html> [Accessed on 5thNovember 2016]. Wyse, S., 2011.What is the difference between qualitative research and quantitative research?. [Online].Availablethrough:<http://www.snapsurveys.com/blog/what-is-the-difference- between-qualitative-research-and-quantitative-research/> [Accessed on 5thNovember 2016]. 23