Use of Digital Marketing in Communications Strategy

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Added on 2022/11/30

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This presentation explores the use of digital marketing in a specific communications strategy. It discusses the examples of Sainsbury and Loreal, their target customers, goals, and the effectiveness of their campaigns. The presentation also covers the promotional and marketing mix elements used by these companies. Overall, it highlights the importance of digital marketing in promoting products and services.

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Use of Digital Marketing in Communications Strategy

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