Use of Digital Marketing in a Specific Communications Strategy

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Added on 2022/11/30

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This presentation discusses the use of digital marketing in a specific communications strategy. It covers topics such as digital marketing strategy, digital communication strategy, review of digital marketing examples, promotion and marketing mix, and the effectiveness of digital marketing. Examples from Sainsbury and Mark and Spencer are provided to illustrate the concepts.

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Use of Digital Marketing in a Specific Communications Strategy

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