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(PDF) Personal SWOT Analysis

   

Added on  2021-05-21

19 Pages2058 Words102 Views
Leadership ManagementProfessional DevelopmentLanguages and Culture
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BUCKS NEW UNIVERSITYOXFORD BUSINESS COLLEGEMODULE:Career ViewpointASSIGNMENT: CW2 – Self-reflection reportLECTURER:David BrookSTUDENT: Sarah OliveiraBNU NUMBER:21903207May/2021
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Table of ContentsIntroduction.......................................................................................................................3Personal Analysis...............................................................................................................4Career Action Plan.............................................................................................................6Conclusion.......................................................................................................................10References.......................................................................................................................11Appendix 1 - CV................................................................................................................12Appendix 2 – LinkedIn......................................................................................................14Appendix 3 – DISC Personality Test..................................................................................18
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IntroductionThis self-reflection report enables me to identify a career action plan with short- and long-term actions required to prepare me for an opportunity in Digital Marketing Coordinator, comparing the skills that are required: Digital Marketing, Microsoft Office, Teamwork, Technology, Creativity, Communication and Problem-solving with my current skills, knowledge, and experiences, both academic and from other areas of my life identifying the areas for development. Also, a Curriculum Vitae (CV) and LinkedIn profile will be attaching to this report.Personal Analysis
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A SWOT analysis is a successful way for companies to detect internal strengths and weaknesses and external opportunities and threats, but this also can benefit people since it offers essential information to develop a strategic growth plan helping to assess where the career is and where it could go. A personal SWOT test will help to achieve your objectives to climb the corporate ladder.A SWOT helps to understand better how to avail yourself to strengths, control your weaknesses, discover development opportunities, and prevent threats that could stop you from moving forward.Based on CW1, Digital Marketing Coordinator was my choice for a job to apply. Strengths are part of the internal environment; edit photos and videos, creativity, anddesign are skills that I have and might help me in this career opportunity. By using these skills, the digital marketing efforts will offer further relevant engagement that will enhance customers' quality of life, thereby encouraging client loyalty and brand awareness. (Tanya S, n.d.)I also have experience using Microsoft Word and social media. Patient listener, problem-solving, team working and communicating well with others exposing points of view, respecting other opinions are some of my strengths as well. These are someof the skillsets that I can bring to the company.As part of the internal environment, I have two most significant weaknesses. The firstis my inexperience to lead.Lolly Daskal (2016) writes that Leadership means delegating to the right people to get the job done right. As I am a very considered person, delegating what people would do, is very challenging because I probably would think of making the right choice. The second is time management because I usually struggle with organising and planning how long I will spend on specific activities, harming my productivity andefficiency. For example, I do not miss deadlines, but I have higher stress levels because of leave for the last minute than if I planned to do it on time. Presentation and emotional intelligence are also two skills that I need to focus on improve for my personal development. Be more confident when I speak, understand,use, and control my feelings in constructive ways to alleviate tension, empathise withothers, overcome challenges, and defuse conflict.Opportunities are part of the external environment. This job role gives me a chance to improve my understanding of customer relationship management as I wouldoversee the CRM database improving my Digital Marketing skills as well.
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