BUS5SMM Sustainable Management and Marketing Assignment
Added on 2020-05-28
12 Pages3489 Words25 Views
Running head: SUSTAINABLE MANAGEMENT AND MARKETINGSUSTAINABLE MANAGEMENT AND MARKETINGName of the StudentName of the UniversityAuthor’s Note
1SUSTAINABLE MANAGEMENT AND MARKETINGTable of ContentsIntroduction......................................................................................................................................3Marketing Background....................................................................................................................4Customers........................................................................................................................................6Brand positioning.............................................................................................................................6Suppliers..........................................................................................................................................8Product and sustainability................................................................................................................8Price trust.........................................................................................................................................9Distributors, place and sustainability...............................................................................................9Recommendation.............................................................................................................................9Conclusion.....................................................................................................................................10References......................................................................................................................................11
2SUSTAINABLE MANAGEMENT AND MARKETINGIntroductionThe present study focuses on the long term business with the perspective onsustainability. Sustainability refers to the as socio ecological procedure that is characterized bycommon ideal. It is more than decreasing their impact on the business environment. For workingin the business, it involves considering long term outcome of the industry and production. Incontext of the business practices, it signifies that corporate policies are not harmful to thecompany’s long term reputation and well-being (Armstrong et al. 2015) Adopting sustainablepractices in business have significant benefits in the business. Sustainability usually buildsaccountability culture throughout the business environment. The main reason for the businessbecoming interested in sustainable practices is that it attracts many investors. As investors looksfor the life cycle analysis of the business that evaluates long term environmental as well ascarbon footprint of the commodity, sustainable business practices makes it worthy for theinvestors. Integrating sustainability into the marketing practices has been developed in several waysbased on the particular organization and its products as well as services. The marketing strategiesadopted by the company’s offers sustainability as it enhances the business operations. Marketingis mainly identified as the vital role of the customers as decision makers in adoptingsustainability (Liu, Kasturiratne and Moizer 2012). These include- decrease in carbon dioxideemission, recycling waste and taking initiative for fair trade. The company mainly adoptssustainable marketing that involves development as well as promotion of products and servicesfor meeting the needs of consumers and business. In addition, the company adopts sustainablemarketing as it usually adds value to the customers for building long term relationship with theirconsumers. It also helps the company to gain competitive advantage through a desirable anddefensible position. Sustainability and marketing practices plays a huge role within the CSL organization.The company provides green technology tools required for eliminating pollutants as well aswaste and safeguard their natural resources (Seuring 2013). The members of this company arewell versed in sustainability for innovating new products. They also use it in the marketing
3SUSTAINABLE MANAGEMENT AND MARKETINGpractices as the customers become wary of the resource depleting practices. This study focuseson the marketing strategy and sustainable management of the CSL.Marketing BackgroundCSL is a world specialty biotechnology organization, which researches, develops,produces and markets commodities to prevent people’s medical condition. The products of CSLinclude vaccines, derivatives of blood plasma, cell culture reagents and antivenom utilized indifferent medical as well as genetic research applications. The values of this organization havebeen elementary to their success, thereby facilitating them to save people’s life, protecting theirhealth and earn reputation as trusted global leader (Khan 2014). Their values mainly guide themin generating sustainable value for their stakeholders. The management of the company mainlyfocuses on innovation, integrity, collaboration and higher performance. They also focuses onresearch and development (R&D), best quality production and patient centric management fordeveloping as well as delivering innovative biotherapies and different types of support programsfor saving the lives of people. CSL also makes investment in market development as well assustainable management for their existing commodities and developing new productopportunities for longer period. In the last year, this organization delivered exceptionalperformance due to their successful execution of strategy.The biotechnology sector in Australia comprises of small and medium enterprises (SMEs)including multinational subsidiaries (Bernstein and Singh 2016). There are near about 450biotech companies in this nation and the total revenue generated by these entities estimates toalmost $1 billion every year. There are basically four kinds of organizations within this biotechsector of this nation, which includes-Core biotechnology entitiesGenomic entitiesPharmaceutical entitiesPublic research institutions
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Report on Sustainable Management & Marketinglg...
|16
|3053
|73
Communication System to Inform Stakeholderslg...
|21
|3672
|42
Report on Sustainable Management and Marketinglg...
|15
|3444
|37
Management Analysis of CSL Limitedlg...
|11
|3210
|273
Report | Sustainable Management and Marketinglg...
|16
|3643
|65
BUS5SMM: Sustainable Management and Marketinglg...
|13
|3765
|65