Business and the business environment

This presentation provides an overview of the business environment and its impact on businesses. It covers the positive and negative impact of the macro environment, SWOT analysis, and the interrelationship between strength and weakness with the macro environment.

Business and the
business environment
(Task 3,4)

Table of Content
 Introduction
 Positive and negative impact the macro environment
 SWOT Analysis
 Interrelationship of strength and weakness with macro
environment
 Conclusion
 References

Introduction
Business environment is an effective combination of internal and
external factors which improve and enhance the operation situati
on of the company. It is an process of gathering relevant informat
ion of the business which can not be controllable by the organizat
ion.

Positive and negative impact the macro
environment
Macro environment is
uncontrollable by the
business organization which
affect the overall activities
that perform in the
organization some time is
also influence the business
activities and create
obstacles in the
organizational process.

Continued...
Political: It is an important factor which affect the company in
positive and negative manner. In this government is also play
an essential role which helps in increasing the performance of
the company.
 Increase tax rates.
 New and innovative agreements affect the image of the firm

Continued...
Economical: This factors are affect the organizational operations
at international level. It define GDP rate, unemployment, fiscal
policy and cost of labour all these elements influence the
business activities.

Continued...
Social: This factor is also important and affect the company
growth. It define taste as well as preferences of the customers.
Life style, attitude, values and culture of the person is also
influence the company performance.

Continued...
Technological: It is more important for the company to use new
technologies in order to attract large number of customers.
NATWEST use new technologies for offering best services to
its clients. They use various type of promotional activities to
promote their service in wider process.

Continued...
Environmental: This factors are more significant which
influence the company performance. NATWEST evaluate the
environmental factors after that provide their services to its
customers which aid in taking correct action for the business
as well as clients.

Continued...
Legal: In this government set their rules and regulation which is
related to the employee projection and their rights. It is
compulsory for the company to followed correctly.

SWOT Analysis
SWOT analysis is more
important for the every type
of company in order to
evaluated their strength and
weakness in effective
manner. This analysis is
helpful in decision making
process because it define
overall performance of the
company.

Continued...
Strength: The important strength of NATWAX is they having
diversified banking solutions. It generate their business in I.T
infrastructure. The main focus of the bank is achieving
customers satisfaction so that they provide best services to
them.

Continued...
Weaknesses: Less global penetration is one of the biggest
weakness of the NATWAX bank. Sometime they fails in
attracting large number of customers. The market share of the
bank is also decrease on continuous basis.

Continued...
Opportunities: NATWEX can expand their business and
commercial activities in global areas by delivering financial
resources. It also offer effective schemes which is beneficial
for the customers so that larger number of customers are
attracted by them effectively.

Continued...
Threats: The Main threats is Highly competitive environment.
NATWEST face fluctuation in their currency so that it affect
the customers demand. Raw materials rate is change day by
day which assist in influenced the operational activities in
appropriate manner.

Interrelationship of strength and weakness with
macro environment
SWOT analysis is more important for the company in order to
evaluate over all performance of the firm in effective manner.
Both strength and weaknesses are interrelated to the macro
factors in order to achieve appropriate targets. The manager
use effective and best strategy which assist in achieving
organizational goals and objectives in appropriate time period.

Continued...
Strengths: For achieving success at aggressive market, it is more
important to the business organization that it define their
strength and weakness. These factors are assist in dealing with
external factors of the environments.

Continued...
Political environment helps in increasing the strength of the
company because government authorities define new and best
policies in order to control critical situations which affect the
multinational company.

Continued...
Technological changes is also important process. The society
define new way and techniques to operate the business process
so that company also adopt new process with helps in
increasing the profitability of the firm in effective manner.

Continued...
Weaknesses: Lack of stability is one of the biggest weakness of
the NATWEST because the manager of the company do not
perform their strategists and policies effectively. It is
necessary for the company management to put more efforts for
overcome by the weaknesses so that they easily survive in
aggressive market and attain long term goals in appropriate
manner.

Continued...
In every country there are large number of act and legislation is
set by the government authorities and it is necessary for the
organization to follow it effectively. These legislation assist in
removing all the obstacles in the organizational process.

Continued...
In this process of internal factors of micro economical factors
also affect the business performance. Which is related to firm
weakness because the economical condition is more important
for the company when it is not good then it affect the firm
activities and they are not able to attain positive results in
appropriate manner

Conclusion
It assist in achieving higher success at marketplace. With the help
of business environment it define the combination of the internal
and external factor which aid in achieving success.

References
Boons, F. and Lüdeke-Freund, F., 2013. Business models for
sustainable innovation: state-of-the-art and steps towards a
research agenda. Journal of Cleaner Production. 45. pp.9-19.
Zott, C., Amit, R. and Massa, L., 2011. The business model: recent
developments and future research. Journal of management.
37(4). pp.1019-1042.

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