Report on Business Communication in ASDA
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Added on 2020-06-03
Report on Business Communication in ASDA
Added on 2020-06-03
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TABLE OF CONTENTSP1 - explain different types of business information, their sources and purposes......................3P2 - Present complex internal business information using three different methods appropriate to the user’s needs........................................................................................................................4P3 - produce corporate communications......................................................................................5Formal Communication:....................................................................................................5Feedback:..........................................................................................................................5P4 - evaluate the external corporate communications of an existing product or service.............5P5 - explain the legal and ethical issues in relation to the use of business information..............6P6 - explain the operational issues in relation to the use of business information......................7P7 - outline electronic and non-electronic methods for communicating business information, using examples for different types of audience. .......................................................................10CONCLUSION .............................................................................................................................112
INTRODUCTION Business communication is information sharing between people within and outside an organization that is performed for the commercial benefit of the organization. It can also be defined as relaying of information within a business by its people. P1 - explain different types of business information, their sources and purposes.Business communication encompasses topics such as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employees and engagement, and event management. ASDA is a leading firm that uses different types of business information and it is as follows :- Verbal Information - The best way to communicate but not always the most efficient. It is immediate and can solve most problems.Written Information - Can be words, diagrams, graphs and charts. Can come from a wide range of sources - newspapers, books, trade journals and government publications. On-Screen Information - Information may be produced on-screen. This can be seen in multimedia TV and CD-ROMs that combine text, graphics, animation, audio and video. Multi-Media Information - This means multiple forms of media integrated together. Media can be text, graphics, audio, animation, video, data etc. An example could be a webpage with interactive guide and narration. Web-Based Information - This displays many benefits of multimedia technology. Today's fast broadband speeds allow you to stream sophisticated content to a computer anywhere in the world. This allows somebody to access this information wherever they are. This can also be accessed by smartphones.Purpose of business communication Updating knowledge - It is vital that businesses keep up to date with changes within thier markets. Information is requried so that businesses know:- how their markets are developing- how labour markets are changing- what the economy is doing- what new laws are being passed that might affect the way they operate3
All of this information helps organisations to make accurate decisions based on full knowledge. Incorrect decisions are likely to be the result of inadequate information. Informing future developments - A business that does not adapt, develop and grow will quickly find itself left behind by the competition. But developments need to be based on informed decisions. A business will not release a new product unless it has evidence that it will sell.P2 - Present complex internal business information using three different methods appropriate to the user’s needs.Verbal communication is best when you need to discuss something in detail, or when complimenting or reprimanding someone. WrittenYou can't avoid written communication in the workplace; it's everywhere. Emails, memos, reports, and other written documents are all part of every day business life (Crowley and Heyer, 2015). Written communication is the most appropriate when detailed instructions are required, when something needs to be documented, or when the person is too far away to easily speak with over the phone or in person. Email is a lifesaver for many people, especially in the business world. If you rely on emails and memos to conduct your business, it's very important to portray a professional image. Don't use abbreviations unless they pertain to your field, and always use spell check and read over your email before you send it to make sure it's clear and VerbalVerbal communication is simply speaking. This can be done one-on-one, in a group setting, over the phone, etc. Verbal communication is a personal means of communication and should be utilized more than just emails or phone calls when possible (Beebe, Beebe and Redmond, 2011). Being able to see the person you are communicating with face to face can help you gauge their response by reading their body language and actively participating in dialogue. concise. Emails should be brief and to the point (Berkhof and et.al., 2011). concise. Emails should be brief and to the point (Berkhof and et.al., 2011). 4
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