Unit 4 Business Communication
Added on 2020-10-04
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Unit 4 Business communication
TABLE OF CONTENTSP1 - explain different types of business information, their sources, and purposes......................3M1 - analyse different types of business information and their sources......................................4P2 - Present complex internal business information using three different methods appropriateto the user’s needs........................................................................................................................5P3 - produce corporate communications......................................................................................8P4 - evaluate the external corporate communications of an existing product or service.............9P5 - explain the legal and ethical issues in relation to the use of business information............11P6 - explain the operational issues in relation to the use of business information....................12P6. The operational issues in relation to the use of business information.................................13Security of Information..............................................................................................................13Backups......................................................................................................................................14Health and Safety.......................................................................................................................14Organisational Policies..............................................................................................................14Business Continuance Plans......................................................................................................15P7 - outline electronic and non-electronic methods for communicating business information,using examples for different types of audience.........................................................................15CONCLUSION..............................................................................................................................15
INTRODUCTION Business communication is information sharing between people within and outside an organization that is performed for the commercial benefit of the organization. It can also be defined as relaying of information within a business by its people. P1 - explain different types of business information, their sources, and purposes.Business communication encompasses topics such as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employees and engagement, and event management. ASDA is a leading firm that uses different types of business information and it is as follows: - Verbal Information - The best way to communicate but not always the most efficient. It is immediate and can solve most problems.Written Information - Can be words, diagrams, graphs, and charts. Can come from a wide range of sources - newspapers, books, trade journals and government publications. On-Screen Information - Information may be produced on-screen. This can be seen in multimedia TV and CD-ROMs that combine text, graphics, animation, audio, and video. Multi-Media Information - This means multiple forms of media integrated together. Media can be text, graphics, audio, animation, video, data etc. An example could be a webpage with interactive guide and narration. Web-Based Information - This displays many benefits of multimedia technology. Today's fast broadband speeds allow you to stream sophisticated content to a computer anywhere in the world. This allows somebody to access this information wherever they are. This can also be accessed by smartphones.Purpose of business communication Updating knowledge - It is vital that businesses keep up to date with changes within their markets. Information is required so that businesses know:- how their markets are developing- how labor markets are changing- what the economy is doing- what new laws are being passed that might affect the way they operate
All this information helps organizations to make accurate decisions based on full knowledge. Incorrect decisions are likely to be the result of inadequate information. Informing future developments - A business that does not adapt, develop, and grow will quickly find itself left behind by the competition. But developments need to be based on informed decisions. A business will not release a new product unless it has evidence that it will sell.M1 - analyse different types of business information and their sourcesAs it well known, there are two main types of information in relation to business verbal & written.On this report I am going to inform you about importance of type of information also the sources ofinformation and how they are related to business etc. Asda.Applying to business, it is important to use information to achieve the purposes of Asda and also toguarantee successful activities.As it is mentioned above there are two type of information verbal and written which has stronglyplaying part in Asda’s communication activities.Written information is accessing personal, evidence and important information for Asda and otherparticipates as the verbal information is aiming to give quick answers, direct questions and buildgood relationship between Asda, other organisations and individuals (customers).Both of those verbal and written have strengths and weaknesses, although when using them togetherit can ensure the perfect way of communicating.Verbal information is important to Asda because it can give the business direct information to thecustomer although sometimes can be confusing when apply to giving details, names, numbers andother information that will need prove in case of request.When Asda needs to create plan for expanding their business in more countries they will need to runa face to face presentation, video or telephone meeting, this is so because the plan has to be discussedand agreed from every participant.Written information will give to Asda the option to have saved data on their activities e.g. when Asdacontact their suppliers they will send them written information with all the names and numbers ofproducts that they need, so when the supplier deliver the products, it can be checked what is ordered
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