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Business Communication - Assignment

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Added on  2019-12-28

Business Communication - Assignment

   Added on 2019-12-28

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Business Communication1
Business Communication - Assignment_1
Table of ContentsINTRODUCTION ..........................................................................................................................3TASK 1............................................................................................................................................3P1. Explain different types of business information, where the information originates fromand the purpose of the information and analyse them.................................................................3M1...............................................................................................................................................3D1. .............................................................................................................................................4TASK 2............................................................................................................................................4P2. Present complex internal business information using written document, verbalpresentation and power point as appropriate in the context .......................................................4P3. Produce corporate communications for your chosen organisation .....................................6P4. Evaluate the external corporate communications of an existing product or service.............6D2................................................................................................................................................7TASK 3............................................................................................................................................7P5. Explain the legal and ethical issues in relation to the use of business information .............7P6. Explain the operational issues in relation to the use of business information .....................9CONCLUSION..............................................................................................................................10References......................................................................................................................................112
Business Communication - Assignment_2
INTRODUCTION Business communication is the sharing of information between people within and outsidethe organization that is performed for the commercial benefit of the organization. It can also bedefined as relaying of information within a business by its people. In this report, different typesof business information, where the information originates from and the purpose of theinformation, complex internal business information, corporate communications, externalcorporate communications, legal and ethical issues in relation to the use of business informationand operational issues in relation to the use of business information have been discussed. TASK 1P1. Explain different types of business information, where the information originates from and the purpose of the information and analyse themThe following are the different types of information used in Argos:Verbal Information - The best way to communicate but not always the most efficient. It isimmediate and can solve most problems.Written Information - Can be words, diagrams, graphs and charts. Can come from a widerange of sources - newspapers, books, trade journals and government publications.On-Screen Information - Information may be produced on-screen. This can be seen inmultimedia TV and CD-ROMs that combine text, graphics, animation, audio and video.Multi-Media Information - This means multiple forms of media integrated together.Media can be text, graphics, audio, animation, video, data etc. An example could be awebpage with interactive guide and narration.Web-Based Information - This displays many benefits of multimedia technology. Today'sfast broadband speeds allow you to stream sophisticated content to a computer anywherein the world. This allows somebody to access this information wherever they are. Thiscan also be accessed by smartphones.M1.Internal - Internal information could come from a variety of sources within the organisation.3
Business Communication - Assignment_3
External - External data exists in the form of published materials, collected by someone elseoutside the company.Government - These are supplied by, among others, the ONS, the DTI and the OECD.Some of the key government publications include the Monthly Digest of Statistics,Regional Trends and Labour Market Trends.Trade Groupings - These are groups of businesses from the same industry or marketplacethat provide a service to representatives of their industry. They can act as pressure groupsto initiate positive change for their industry. They also publish trade journals which canbe very useful.Commercially Provided Databases - Many private research organisations specialise inbuilding up databases of people who are known to have interests in certain products andservices. These can then be bought. Research – Argos can continually conduct research to find out about their markets,customers and views of their staff. Market research always incorporates some form ofdata collection, whether it is secondary research or primary research.D1. Offering competitive insight - Businesses need to be aware of what their competitors are doing,to ensure they do not fall behind and lose sales and market share. Regular research andcommunication should help a business to assess its competitors' sales, marketing anddevelopment activities.Communicating sales promotions - Businesses use a variety of information and methods tocommunicate sales promotions to customers. They place information about products, servicesand special offers on their websites, and have newspaper and journal adverts, and television andradio adverts. Good market research information will offer an insight into the behaviour patternsof customers and their buying motivations. Information can therefore help businesses to promotetheir goods and services and to sell more effectively.4
Business Communication - Assignment_4

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