Importance of Effective Business Communication

This document discusses the importance of effective business communication and its impact on organizational growth and success. It covers the principles and practices of effective communication in the workplace, including formal and informal communication, interpersonal communication, and the principles of clarity, attention, feedback, and adequacy. The document also explores the purpose of effective communication, such as motivation, sharing information, coordination, and management skills. It concludes with an evaluation of communication practices for managers and employees, emphasizing the role of communication in fostering a positive work environment and improving productivity.

Business
Communication

Table of Contents
LITERATURE REVIEW................................................................................................................2
TASK 1............................................................................................................................................3
Covered in poster....................................................................................................................3
TASK 2............................................................................................................................................3
Analyse the purpose and principles behind the organisation communication.......................3
Apply principles of effective communication to enhance practices.......................................5
Evaluate the communication practices of themselves and others..........................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................7

LITERATURE REVIEW
According to the view point of (Nagel 2019).Business communication is the process of
sharing information between people within and outside the company. Effective business
communication is how employees and management interact within the organisation to meet the
goals and objectives. Manager of Mr. Fishy must use proper communication so that employees
grievances can be reduced. It help in transmitting information and thoughts between the various
department in the organisation and outside such as customers, investors. Suppliers etc.
TASK 1
Covered in poster
TASK 2
Analyse the purpose and principles behind the organisation communication
Communication plays an vital role in developing the company strategies effectively so
that firm can achieve its targets. There are some principles of communication which must be
followed by the company to make effective decision.
Formal communication: Every organisation have formal communication to deal with
the employees. The internal memos and policy are the examples of the formal organisation
communication. For the firm like Mr. Fishy this important to have formal communicative
because it leads towards the success and growth.
Informal communication: Informal communication occur naturally and usually these
type of talk are done with the friends and family (Zerbe 2019). This kind of communication is
important for the employees because it create surrounding relaxed and stress free.
Interpersonal communication: This kind of communication have increased the
importance in the organisation as the online system have become more important. It allow
employees to interact with employees face to face and also help in developing employees
relation more stronger.
Principles of Clarity: It is essential for the organisation to be clear and precise about
their communication. The clarity should be in such a way that receiver understand the the
thoughts and ideas clearly. There should be no jargon and informal communication taker place as
it develop misunderstanding as well as chaos in the organisation. There must be an effective

channel for using communication which help in maximising the profit as well expansion in a
well defined manner.
Principles of Attention: In order to make effective communication receiver must be
attentive during the communication process which help in minimizing the uncertainty cause by
the communication. People who are working in the organisation have different behaviour and
attitude so management must take action accordingly to male effective progress.
Principles of feedback: It is important to have effective feedback session for making
communication effective which help in operating business activities effectively. Managers have
the responsibility to take proper feedback from the employees regarding the job and work related
issues which assists in making formative structure among employees and superiors.
Principles of Adequacy: The information must be adequate and complete in all the
manner. In the case of incomplete information the company can bear loss. So the prime duty of
manager is to make sure that information is complete and clear in every aspect. So this principle
help in taking proper decision and useful in making plan for expansion and growth in a well
defined manner.
Purpose of effective communication
Communication is all about understanding the transmit message between sender and
receiver (Kwilinski 2019). Communication have the main objective to develop interaction among
the employees which leads towards growth and expansion. It the major responsibility by the
manager of Mr. Fishy to implement the effective mode of communication to enhance the
productivity of the organisation. Here are the some purpose of the communication within the
organisation are describe below:
Motivation: The manager need to communicate with the employees and the task to carry
out the effectively. Hence motivation leads towards success and growth because motivation
allows employees to work harder and better.
Sharing information: Another purpose of the communication is to share the information
with the employees who are working in the company (England 2019). For the firm like Mr. Fishy
it is important for the managers to share the right information to the employees which help in
improving employees capability as well as skills.

Coordination: It is important for effective communication to have proper co-ordination
among the organisation which provide proper functioning. Hence this purpose help in fulfilling
the goal and objective in a well defined manner. The organisation have to make sure about
employees team work and coordination can be achieve by team work.
Help in management skills: Effective communication help in flow of different ideas,
beliefs and advice effectively. As the employees interact and communicate more and more which
result in improving various skill within the employees.
Develop good relationship : Mangers as well staff can develop good relation by have
formal and effective channel of communication between them. Hence this help in promoting the
healthy relationship among the employees as well in organisation. Further it help in reducing the
conflict as well chaos among various department effectively.
Apply principles of effective communication to enhance practices
Every form of communication requires interacting with the group of people and also help
in knowing each other. The communication flow upwards to downwards in the organisation to
operate business successfully (Liu 2019). It it essential for the managers of Mr. Fishy to
understand the employees and communicate accordingly. The manager must know employees
interests, belief, background, roles and personality which help them understand the employees
and there can be a healthy communication.
The message should be more effective and clear for understanding the communication so
that employees can perform their activities effectively. Manages should make sure that
terminology and voice must be clear to fulfil the requirement of the communication. Further
must be a clear purpose in the minds about the the plans because it help in delivering the
message clearly. As in Mr. Fishy manager have to manage the employees because due to Brexit
British and non British employees have grievances which manager have to control by using
effective channel of communication (Kačerauskas 2019). Top level have to develop a good as
well as long term relationship with the employees and colleagues to maximize the output and
growth. As Mr. Fishy is launching the new polices within the organisation so manager should
provide clear information regarding the new polices to the employees by taking extra session to
explain the rules clearly and precisely. Thus this method help in senior to manage and
communicate effectively with the employees.

Evaluate the communication practices of themselves and others
Managers are responsible for creating the work environment so it is important to have
effective communication strategies to achieve organisational goal and objective (Pérez 2019).
Effective communication is the vital tool for any business because it help to foster a good
working relationship between you and your staff, which can in turn improve morale and
efficiency in a well defined manner. Hence it help in improving the team building which is very
crucial for the managers as it minimize the cost and providing quality output. Effectively
communication help in taking effective decision in less time which in result deals in high
performance as well as productivity. The manger of firm must implement effective use of
communication as it help in generating innovative ideas. However, if there is an open line of
communication between mangers and staff members, they are encouraged to be more creative
and innovative in the workplace, and they can able to implement new and creative ideas for the
betterment of the organisation. Here are some practises for managers to develop there
communication are explained down below:
Improve team moral: It is crucial for the manager to develop the team moral among the
employees because team spirit is much important in the organisation to achieve the desired task.
Mr. Fishy managers must have one to one conversation within the organisation to operate
business activities smoothly. Further it help in nurturing team culture where employees can
perform their task effectively.
Clear purpose and directions: The manager must have clear purpose as well as
direction so that employees can understand their job roles effectively (Kačerauskas 2019). It is
the prime duty for managers to have clear mind of state regarding the duty because it help clearly
to understand workers about the instruction given by management.
Higher level of productivity: More powerful action leads towards high level of
productivity. The manager should make use of effective communication and active listening
which leads towards the organisational goals and also facilitated in doing work with better
accuracy.
Communication practises for other
High performance organisation have effective communication skills in employees. They
know better how to engage in workforce contribution of the organisation success. With the
proper communication employees understand the company fundamental principles which help

in improving efficiency of company. Here are some practise for employees which are explained
down below:
Be clear and concise: Overwriting and using technical jargon lead towards confusion
and misunderstanding among employees (Lordkipanidze 2019). So workers must make sure that
the message which is delivered must be clear and concise so that receiver can understand it
properly.
Use many channels: Most of the time people need to understand the message for
multiple times due to improper mode of communication. For the managers of Mr. Fishy it is
important to choose the proper mode of communication channels to send message clearly.
CONCLUSION
From the above mentioned report it has been clearly mentioned that business
communication is important factor for developing as well as growth of the organisation.
Manages must use effective mode of communication to make it more understandable. There are
different kinds of barriers such psychological barriers and emotional barriers which must be over
come by effective use of communication within the organisation. Hence this will help in growth
as well expansion for firm in limited time.

REFERENCES
Books and Journals
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Kačerauskas, T., 2019. Ethics in business and communication: common ground or
incommensurable?.
Kwilinski, A., Dalevska, N., Kravchenko, S., Hroznyi, I. and Kovalenko, O., 2019. Formation of
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requirements for typical distribution network business. In 2019 IEEE 3rd Information
Technology, Networking, Electronic and Automation Control Conference (ITNEC) (pp.
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