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Aristotle's Appeals in Business Communication

   

Added on  2020-05-28

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Running head: BUSINESS COMMUNICATION Business CommunicationName of the StudentName of the UniversityAuthor note
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1BUSINESS COMMUNICATIONThe assignment helps in analyzing the different appeals of Aristotle that includesethos, pathos and logos in the business communication process. The entire popularityand the importance of these appeals require to be analyzed with presence in the era ofdigitization of the process of the business communication. The main aim and purpose of the entire report is to identify the relationshipbetween the three appeals that include ethos, pathos and logos. The critical applicabilityis essential for the ethos, pathos and logos in such a manner that this will help the entirebusiness communication process in an effective manner.The structure of the entire assignment includes the definitions of the threedifferent appeals that include pathos, ethos and logos in the process of businesscommunication. The popularity has to be understood, as this will help in digitizationphase in the business communication process. Ethos is generated form Greek word that means character, which is used in orderto describe the different guiding beliefs as well as ideals in such a manner in thecommunity, ideology and nation. Ethos is the set of ideas as well as attitudes that isassociated with particular group of individuals or activity. Ethos helps in convincing theindividuals of the credibility of the different persuader (Shwom and Snyder 2015). Ethosconvinces the audiences with the help of the character and credibility. The ethos can bedeveloped by choosing an appropriate language that will help in making the audiencesaware about the particular topic. The proper level of vocabulary has to be adopted bybeing unbiased about the different credibility and introducing the pedigree with properusage of grammar as well as syntax. Pathos is known as emotional appeal that helps in analyzing the meaning thathas to be persuaded by the different audiences in such a manner that this will beappealing to the audiences. The authors make the proper usage of the pathos that willhelp in invoking sympathy from the different audiences. This will help in making theaudiences understand and feel the emotions of the author that is expressed by them. Acommon usage of the pathos will help in drawing pity from the audiences and the angeris inspired from different audiences in order to receive the prompt action. Pathos is
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