Business Communication - Mr Fishy Assignment

BUSINESS
COMMUNICATION
ASSIGNMENT 2

Table of Contents
INTRODUCTION...........................................................................................................................3
LITERATURE REIVEW................................................................................................................3
Analyse the purpose and principles behind the organisation communication.......................3
Apply principles of effective communication to enhance practices.......................................4
Evaluate the communication practices of themselves and others..........................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Organisation communication is the method where exchange of information take place
within the company and outside the company (Dwyer 2019). Along with this, it indicates the
communication not only in the organisation but government agencies as well in academic
institution. Beside this, communication have its importance in managing and controlling the
business activities effectively. The report is based on Mr. Fishy which is an restaurant in UK.
There is a case in which the manager have implement new policies and this kind of information
should be send clearly to the employees for better outcomes. The good communication leads in
expansion and growth of the organisation in a well define manner.
LITERATURE REIVEW
According to the view point Carradini 2019 Organisation communication is known as the
sending and receiving the message among the employees in order to achieve common goal. It is
essential for the management to implement the effective tools and techniques for communication
as in result it help in making quality decision without wasting time. The organisation can use
advance technology for making communication more fluent and attractive and it help in
minimizing the wastage and bring out quality performance of employees.
Analyse the purpose and principles behind the organisation communication
Organizational communication largely focuses on building the relationship with the
internal organisation members as well as external public's. It all about transmitting messages
between the sender and receiver (Brunton 2019). For the company to be successful it is important
to have the competent communicator as managers and leadership as they are the individual who
motivate employees to achieve the desire goal and objectives. Here are some principles of
communication which must be used by the Mr. Fishy manager for addressing the employees.
Principles of completeness: There must be proper and clear message should be deliver
so that employees can understand the message clearly. There must be proper use of channel
while transmitting the message from sender to receiver. For the organisation like Mr. Fishy it is
important for the organisation to have clear as well as precise message regarding the
implementation of new policies which help workers to understand effectively for maximum
output.

Principles of clarity: The manager of Mr. Fishy must make sure that the information
must deliver to the receiver in a well define manner. In order to have proper clarity while
communication management makes proper planning and choose wisely the medium of
communication as it help in creating more impact on the minds of employees.
Principle of integrity: Communication have its importance role for achieving its goals
and objective. Before conveying the message the level of people and employees must be
consider as it help to grab the attention and link with employees effectively. Hence this help in
providing the better fields of internal and external communication.
Explanation of message: There must be proper explanation should be done for the
message given by Mr. Fishy manager for the convenience of the employees to better understand
the new policies within the organisation. Along with this it help in generating better relationship
with the employees and with the management.
Purpose of effective communication
Communication have the purpose to deliver the message from one place to another so
that in proper way. The main objective is to create a healthy relationship with the employees
which help them to perform better in the organisation. Colleagues need to communicate with
each other for smooth suctioning of business activities which leads towards expansion and
growth in a well define manner. There are some purpose of the communication within the
organisation are describe below:
Socialization: The business in not about work but it is also getting to know about the
open and interact with the people in a well define manner (Bannier 2019). It is a basic human
nature which always wants to communicate with the people for socialization. For the manager of
Mr. Fishy it is important to develop the effective way in which the employees can interact among
themselves effectively.
Sharing of information: Communication is the process through which the information
flow from one place to another. Hence for making decision more effective in the organisation
there should be smooth flow message. For the organisation like Mr. Fishy it is important provide
the right information effectively.
Apply principles of effective communication to enhance practices
Organisation is growing larger day by day with having thousands of employees and so it
become important for the company to have proper flow of communication as it help in

improving the performance in a well define manner. The management of Mr. Fishy must ensure
about the communication which is used in the organisation is formal and it should be goes from
upwards to towards as it has more impact on the minds of the customers. The proper channel of
communication help in taking immediate feedback from the customers. Along with this manager
have the duty to make proper plan and blueprint which help in delivering the right message to the
receiver. There must be avoidance of jargon and message should be clear and precise as it help in
creating the impact on the minds of the employees.
The management of Mr. Fishy is going to implement the new polices and regulation for
improving the performance of organisation as well as of employees. There must be proper
analysis before addressing the employees regarding the new policies. The manager have the
major duty to check the message as well as the audience because it help in influencing
employees for achieving the aims and objective in a well define manner.
Evaluate the communication practices of themselves and others
Communication practises are those kind of practises which improve the performance of
the managers as well as of employees. They are the individual who are responsible for creating
and implementing the new channels of communication as it help in making quality decision
which leads company to success and growth. The key to expansion is effective communication
which improve the capabilities of the individual in order to reach the desire goal and objective.
Here are some communication practises for managers which are explained down below:
Communication practises for managers
Communication should not be one sided: For the manager of Mr. Fishy must make
sure that the communication should not be one way as it do not create a positive impact on the
minds of the customers (Ahlf 2019). Along with this it important to listen the employees and
take feedback as two way communication are more effective which also reduce the
misunderstanding among department.
Be relatable: For every organisation it is essential to provide the information which is
correct and precise for the organisation. As in the context of Mr. Fishy there must be important
factor which should be taken care of such as right to information and two way communication.
The managers should understand the employees and make effective communication as to help
smooth functioning of the organisation. Along with this it is important to facilitate with the

proper information and the message should be relatable for creating a better impact which help
company to achieve its goals in well define manner.
Establish communication channel: This is consider as the important practises which
must taken care of by managers. They have the responsibility to develop useful mode of
communication which help in making quality decision for the benefit of organisation. For the
Mr,. Fishy restaurant the manages must ensure that employees use proper mode of
communication which help in implementation of new policies effectively.
Teach communication skills: Some people have difficulty in understanding and
communicating properly in the organisation. Hence there managers of Mr. Fishy should take
extra training session for the employees for improving their skills and it help to build their
confidence as well as smooth functioning of the organisation.
Communication practises for other
The company must make sure that employees must have the proper communication skill
which help in developing the goodwill in the market. The organisation which use proper
communication channel they tend to make more effective decision rather than organisation who
do not use effective channel of communication. There are some kinds of practises for employees
which are helpful for the organisation.
Personality development and training programmes: The employees of Mr. Fishy must
engage in the engage in the personality development and training sessions as it help in growth
and also improve the communications skill of the employees.
Build rapport and trust: There must be healthy relationship with the manages and
employee’s. Hence it can be done only with the process of communication channel which leads
towards expansion and growth.
CONCLUSION
As per the above discussed report it has been figure out that organisation communication
play an vital role in making profit for the organisation. Along wit this it help in implementation
of new policies effectively so that employees can perform better in future. Hence the managers
as well as employees must improve their communication skills which leads company to achieve
its goals and objective effectively.

REFERENCES
Books and Journal
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Brunton, M., Kankaanranta, A., Louhiala-Salminen, L. and Jeffrey, L., 2019. Are strategic
communication management competencies and personal attributes global? A case study
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Carradini, S., 2019. Artist Communication: An Interdisciplinary Business and Professional
Communication Course. Business and Professional Communication Quarterly, 82(2),
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