Business Communication

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student
Name of the University
Author note

1BUSINESS COMMUNICATION
Business communication is a process of information sharing between various
stakeholders of a business concerning their individual as well as collective interest. Business
communication is an everyday procedure of a business that includes both formal and
interactive communication. Both of these communications can be verbal or non-verbal
communication (Newman & Ober, 2012). From writing portfolio for a job to developing an
business to business contract communication Business Communication is one of the most
essential part of a business that should be executed in a strategic, protective and profitable
way as well. In this essay the process of managing online image and the process of being
conducted during and after the interview will be discussed through the author’s perspective.
The purpose of this essay is to describe the key aspects of the business communication
include reflection concerning Intercultural perspective with regard to above mentioned areas.
In this era of digitalisation, both personal and business activities are highly connected
with online platforms such as social media, promotional sites, blogs and pages. In this
situation, the opportunity of increasing the exposure of someone personality has become
quite easy. In many local, national and even international level companies and their human
resource management system review the social media profile of a candidate after receiving
the application and before conducting the interview or further recruitment procedure
(Kernbach, Eppler & Bresciani, 2015). Hence, as a potential candidate everyone should look
into this factor by making their online profile, prominent and attractive enough that can catch
the attention of the recruiter immediately. It could also act as an additional advantage even
during the selection system for a particular job role. Therefore, managing online image is
very essential factor nowadays. Not only for individual candidates, is online image also very
essential for business organisation. A bad reputation in online platform can cause serious
damage to the organisation’s profit margin and recognition. Organisations often use strategic
movement to control. Nowadays for recruitment 94% employers plan to search employees for

2BUSINESS COMMUNICATION
hiring from online profile. In last year 78% employers successfully hired employees from
searching the online social media profiles of the potential candidates (Newman & Ober,
2012).
There are certain techniques that can be used to make an online image good as well as
attractive. The basic technique to make personal online profile attractive is to make is
distinguishable from other profiles through having something innovative and distinctive in it
(Ladkin & Buhalis, 2016). These distinctive features could be a new idea or a new distinctive
social movement, or active participation or promotion. As an example independent blogging
against sexual assault could be a part of it. Another essential strategy is to make the profile
clearly comprehensive through having a good communication skill. Expressing creative
thinking or distinctive idea in an attractive way is also very essential. Therefore, the online
page, profile or blog should be highly expressive and easy to interpret. Posting questionable
content that can create bad impression to the viewer could carry negative marks to the
employer or recruiter. There are some other techniques that should be also remembered such
as keeping the social media account private, being positive and friendly to other people
online, deleting old posts and accounts.
The internet has a long memory. Setting all of social media accounts to private will be
very helpful. It have to be ensured any posts that has been made public are things about
happiness or positive regarding current superiors, co-workers or potential employers to see.
It's important to be positive and friendly online. Gossip or badmouth people especially
especially superiors and co-workers can harm online image significantly (El Ouirdi et al.,
2016). There's always a chance it could get back to them somehow. If there are photos and
posts online that you don’t think represent the person you are now, consider deleting them. I
should also delete old social media accounts where I am not using anymore. I should visit
each site’s help page to find out how to delete your account. One way to improve online