The Impact of Social Media on Society

Running head: PROFESSIONAL WRITING
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Marketing
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PROFESSIONAL WRITING
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INTRODUCTION
Social media involves social websites such as facebook pages, We-chat pages, Twitter
among others pages where people interact on daily basis for various reasons. In my opinion,
social media is growing under very high rate, considering that the world is becoming digitalized.
Many people are interacting on social media websites such as Facebook, Twitter, among others.
Friends, families, strangers, teenagers, and adults interact on social media. Social media has
changed the world in different ways. It affects the living standards of people all over the world.
There are both positive and negative effects of social media concerning the life of people. It has
revolutionized ways through which people interact and communicate with one another. Social
media affects political, business, and social living standards of people. The emergence of social
media has changed the communication and information technology sector. It has played a
significant role in transforming the communication and socialization aspects of people.
THE METHODS USED IN DATA COLLECTION
The following are methods used in collecting data regarding merits of social media. They
include Interviewing of data science experts, observation and analysis of 2018 report, carrying
out survey on impacts of social media in modern society.
POSITIVE IMPACTS OF SOCIAL MEDIA

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According to data I collected from interviews of the data science experts and observation
of the report written January 23, 2018, social media has impacted positively the way people
interact, communicate, and share views through websites.
IMPACT OF SOCIAL MEDIA ON BUSINESS COMMERCE
I think almost 80% of consumers rely on social media platforms to get information
regarding what they would like to buy. Besides, most business organizations use it to reach their
consumers. Organizations and businesses premises use it for advertising what they are offering
(Erdoğmuş and Cicek, 2012 p.1353). Social media enables business organizations to reach a
wide range of consumers. They make use of digital social networking media to build their brands
and increase the scale of the revenue. Additionally, social media is used by the business
organizations to offer a friendly relationship with consumers from different parts of the world.
HIRING PROFESSIONALS
In my opinion, social media is essential in hiring and recruitment process in many
organizations. The way of recruiting employees within the organizations changed when it
emerged. In the process of recruiting the organization employees, social platforms determines
someone's fate and chances of being selected in the process. It is estimated that most of the
managers often tend to review social pages profile of the job applicants before making the
decision (Erdoğmuş and Cicek, 2012 p.1354-1355). Personal profile on social media can stand a
determining factor on whether one will be selected in the hiring process. Besides, about 90% of
employers use social media to find the candidates to be hired in the organization. They post the
requirements for a job position to be hired. This is a better way to reach many people, and the
chances of getting the qualified personnel for that position are very high.