Challenges and Strategies in Business Communication

This presentation explores the common challenges and barriers to effective communication in business and provides strategies to overcome them. It also discusses the awareness of cultural influences on communication. The importance of business communication for attaining commercial benefits within the company is emphasized.

Business
Communicat
ion

Table of Content
 Introduction
 Common challenges and barriers to effective communication
 Stategies to overcome barriers to communication
 Awareness of cultural influences on communication
 Conclusion
 References

Introduction
Business communication is an important activity to
share information with people within the organisation
and outside of an company. Mainly, this activity
performed for attaining commercial benefits within
the company.

Common challenges and barriers to
effective communication
Effective communication is important for every
business organization to maintain their image at
market place as it used to interacting with customers
in order to provide them information about its
offerings .

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Language Barriers: It is major barrier that arise when
both parties like sender and receiver do not
understand same language.
Physical Barriers: This type of issues is uncontrollable
because it is related to the technological problem, call
disconnection and all the natural conditions.

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Attitude Barriers: It is related with the perception of
individuals like sender of receiver as well. Mainly, it
includes relationship among both parties, their
emotional activities and mind set as well.

Strategies to overcome barriers to
communication
Effective communication plays a vital role in business
organisation as it help company in attaining success
at market place. If company face any kind of issues
while communicating with customers and workers,
then it negatively impacts on their performance and
efficiency level as well.

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Language Barriers: This type of barrier happen when
both parties are from different culture and language.
Physical Barriers: It is major issue or barriers of
communication that face by company while
communicating with people.

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Attitude Barriers: This type of issue create negative
impact on the performance of workers so that top
management needs to create situation in which all the
employees give their views and opinion.

Awareness of cultural influences on
communication
Culture is the factor that directly influence
communication process. The main reason behind this
is that if both parties belongs to different culture then
they fail in communicating with each other and won't
be understand their message. In addition of this,
culture is consider as an important factors that
determine the ways of people think, act and interact.

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 Differences in language
 Having different values and ethics
 Different perception and nature towards work

Conclusion
From the above mentioned project it has been
concluded that business communication plays a vital
role in organisation as it help company in attaining
success at market place. Mainly, it is based on
process of exchanging information to one person to
another for attaining commercial benefits within the
company.

References
Mai, R. and Hoffmann, S., 2014. Accents in Business
Communication: An integrative model and
propositions for future research. Journal of
consumer psychology. 24(1). pp.137-158.

Thank You...