Business Environment | Case Study Report

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Business Environment

Contents
Introduction................................................................................................................................3
Brief introduction about the stakeholders..................................................................................3
Functional areas of Woolworths................................................................................................3
Internal and external stakeholders of Coles affecting due to Corona Virus..............................4
Nature and degree of main stakeholder influence......................................................................5
Level of stakeholder influence in Coles.....................................................................................5
Stakeholder matrix.....................................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

Introduction
It is true that retailing supermarkets source different goods and services in order to
maintain their competitive position. At the same time, Australia has most significant
supermarket chain in the world. Due to this, retail revolution requires the supply chain
alteration. In this regard, Coles is also recognised as the most unique supply chain for
groceries and some other business and health products. Company has also given the emphasis
on changing its approach and adopting the required control and changes for making the
effective supply chain. However, its development of supply chain can be easily come to know
from its profitability.
Coles started its supermarket chain in 9 April 1914 in Victoria. It has gained huge
growth by becoming the major supermarket chain in Australia. It operates departmental and
retail stores by providing the wide variety of products such as magazines, home decors,
groceries and financial services. It is also working on different approaches for making the
better working environment for its employees. in Coles as well as every organisation.
Stakeholders are the interest of individuals that directly or indirectly affect the organisation
policies, activities and goals.
Brief introduction about the stakeholders
Stakeholders are said to be the people who have some interest and concern in the
organisation. These people affect the organisation action and get affected by their actions. In
the recent complex business environment, stakeholder’s interest is required to satisfied by the
organisation for working in sustainable manner. Retailing supermarkets are also required to
keep the regular check on their expectations. The major stakeholders are employees,
government, customers, suppliers and investors. Therefore, it is essential for organisations to
take some measures to satisfy their needs. Several big organisations are also making regular
efforts in order to maintain the positive relationship with varied stakeholders. It is because
stakeholders helps and assist the organisation in earning revenue and building its market
image. It is quite significant for the organisation to build value and ethics including integrity,
teamwork, loyalty. As compare to this, ethics are said to be the guidelines that is essential for
running business. it includes transparency, fairness as well as ethical consideration. The
business performed by Coles has direct impact on different group of stakeholders.

Engagement of stakeholder is the first priority of the organisation, due to thus Coles
maintains the healthy relationship with its entire stakeholders.
Functional areas of Woolworths
Organisation function includes set of activities that is carried in the department of
business. the main functional areas are operation, human resource, financial, as well as
marketing. Operation function of Coles helps in supporting the suppliers and customers for
reducing the wastage. it ultimately helps in driving the sustainability.
Marketing function is seen to be strength of Woolworths. It increases the awareness among
customers through newspaper, television, and magazines. There is a belief that when
customers are ware regarding product, company will be positivity affected. Human resource
function is also major function of the Woolworths. Through this, it continues to include the
competent and talented people in Woolworths. Coles also provide training to the employees
in order to perform effectively. Better customer service is also one such function area of
Woolworths by handling their customer suggestion and complaint.
Research and development: it is the most significant function area of the Australian Food
industry. Coles also undertake the enough research for creating the food products. At the
same time, it is also taking extensive research and development for getting the long-term
benefit. The current example of research and development is the trail of hybrid vans and
diesel in the New South Wales for doing home deliveries. Coles ensures the effective
research about the market in order to bring necessary changes in the organisation.
Customer service support is also one of the significant function areas of Coles as it creates the
relation between company and their clients. In Coles, customer service support ensures the
interaction with customers on complaints, inquiries, as well as order. For example: during the
corona virus situation everything is under lockdown, the customer service support team is
playing most effective role by informing the customers regarding the purchasing policies in
this time (Koehler & Raithel, 2018).