Business Essentials Advanced- Case Study Assignment
Added on 2020-06-04
11 Pages3203 Words42 Views
|
|
|
Business Essentials Advanced-Case Study
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11. Expansion of Marvin and Smith's coffee shop in Finland..................................................12 marketing mix for coffee shop............................................................................................23. Issues faced by coffee shop ...............................................................................................34 Evaluate how profitability and liquidity may impact on decisions available to company..5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONThe profitability and liquidity position of the company is required to stable so that it canimprovement can be done so that it can measure its financial stability in market. The firm isrequired that profitability and liquidity ratio can be adequate so that it may pay off its liabilities ieffectual manner. The organisation's profitability ratio measures and assess its ability to generatethe earnings after analysing costs and other expenses. The report deals with an organisation whichis expanding its location to Finland so that it may earn sufficient profits and can accomplish its setobjectives in effectual manner.TASK 11. Expansion of Marvin and Smith's coffee shop in FinlandReasons for selecting Finland for expansion:CoffeeCafé culture: Eco.prosperityLifestyleOther resons:In this research decided Finland country because in this country most drink coffee.In this country largest quantity of coffee bean is consumed. Illustration 1: Coffee consumption in Finland
It is basically use for the education, health care increasing income in the organization. Thepremium can also b used for the development of producer paying certification in the organizationthis through increase fund quality and quantity. Social or ethical label in Finland not care about theraw material they also care about the society and allocated location. In this city every farmer workon behalf of three own locations and responsibility. When a person care about the well beingsother individual or a fair allocation member in society in addition to their own material benefits. Ithas been estimated that about 78%trade certificate coffee comes from the Latin. The retail of fairtrade of coffee has the strict stand. From the producer point of view point make no differences howlarge share of the retail price they revive. It business develop in the Finland then they want to takerlicences from this country in Finland 1-3% of the trade retail price is licensees fee. Finland is thetraditional coffee country consumption is reached to target point. Currently some reasons cchanges in this sector demand is increasing but product price is decrease. It is extended to whichfair trade and regularly coffee are makes substitute are deepened on taste and quality. In this servefound 74.8% of the purchases of fair trade coffee argue that their decision is influenced by thewish to support the product(roh, M. and et.al. 2015.). So the research report is chosen of Finlandcompany in this country increase the profitability and decrease in import export price(Swenty andTitzer et.al. 2014). In this country coffee business is going on gross profit. 2 marketing mix for coffee shopIt is providing help to taking decision related to product, price, place, promotion of productand services. We can use the coffee house expansion in abroad-Product - In this Hank Marvin and Patty Smith show they providingt different services give theservice detail and introduce to customer they give detail of product like coffee types coldcoffee, hot coffee, snacks and tea, tapestries and cold drinks they also show how to differentthere product6 from other . They use coffee beans organics and high qualities' tea herbalinfusions related they use best beans and make the best coffee and tea. These arespecialization in that coffee shop because beans are born in own field so they are safe for thecustomer. They provided also extra services like socket of charger for phones and laptop, freewife facilitates and they also night them provided board game and chat with Nana. Price - In this they decided cost of product and services(Sungur, C.T., Binz, T., Breitenbücher, U.and et.al. 2014, ). It is followed they value based pricing system because this coffee shop can
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Marvin and Smith's Expansion Businesslg...
|11
|3072
|80
Business Expansion - Marvin and Smith’s coffee shop PDFlg...
|10
|3124
|79
Business Essentials Assignment- Business Expansionlg...
|13
|3500
|42
Report on Planning to Expand Business : Marvin and Smith's coffee shoplg...
|12
|3204
|39
Business Essential Case Studylg...
|12
|3259
|56
Report on Business Expansion Plan - Marvin & Smith coffee shoplg...
|16
|3193
|169