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Business Health Check Solved Assignment (Doc)

   

Added on  2021-02-19

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Business Health Check

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Objectives of businesses.......................................................................................................31.2 Factors which affect the process of business........................................................................41.3 Improvement and changes to the business operations and processes...................................7TASK 2 ...........................................................................................................................................82.1 Effectiveness of the business................................................................................................82.2 Develop plans for improving business and defining the value ............................................9TASK 3..........................................................................................................................................113.1 Evaluation of current skills of the management and staff...................................................113.2 Plans for the development of skills for management and staff...........................................12CONCLUSION..............................................................................................................................14REFRENCES.................................................................................................................................15

INTRODUCTIONBusiness Health Check-up is a method or activity where business enterprise examine andanalyse their external and internal environment so that management team of the company caneffectively made changes for making a business successful. It also refers to a monitoring processwhere company evaluate all the factors which negatively affect the growth, profitability,sustainability and cash flow (Abdelhak, Grostick and Hanken, 2014). Marriott International Inc.is chosen as a base company in the present report. It is a multinational American Hotel and is oneof the best leading company across the whole wide world. Its headquartered is located atBethesda, Maryland, U.S. And was incorporated in the year 1927. The present assessment orreport involves a wide range of discussion which includes the objective of business as well asinfluence of various internal as well as external factors over the business operations. In additionto this, it will further made a discussion about potential improvement in order to modifyoperational functions of the company. Along with this, effectiveness of a company has beenanalysed in order to formulate development plans for the company. In the end, this report coversa detailed discussion about currents skills of the staff members with the help of which they canachieve success in the competitive business environment. TASK 11.1 Objectives of businessesIn a hospitality sector, Marriott International Inc., is one of the biggest leading companyin the market of UK as well as in all over the world. It is the company who have strong marketimage at both global as well as international level. History of the companyMarriott International Inc. Hotel was introduced in the year 1927 by John Willard. In thebeginning, people go there and enjoy their drink. Later than it was developed in a chain of largenumber of hotels and restaurant where people came with their friends and family on a regularbasis (Almahmoud and Doloi, 2012). After that, in the year 1957 company opened up a newhotel in Virgnia. This is the initiative by which company opened a range of hotel across theworld one by one and gain huge success and growth. Short term goals: In reference to Marriott International Inc., the short term objective isthat they wants to satisfy the requirements of customers by providing high quality services.

Long term goals: On the other hand, long term goals of the chosen hotel industry is toincrease their profitability, so that they will be able to maintain their long term sustainability inboth international as well as domestic marketplace. 1.2 Factors which affect the process of businessPESTLEPESTLE analysis is a strategic framework used by various organisations in order to gainknowledge about different macro factors which directly affects the operations and functions ofbusiness. For conducting health check-up in an effective manner, management team of MarriottInternational Inc. use PESTLE analysis which are as follows:-Political Factors: It is the factor which includes legislations and laws specify by thegovernment. These laws includes labour law, tax policy, foreign trade policy, corruption andmany more (Anerousis and et. al., 2014). In case of Marriott International Inc., government ofUK is stable which provides various opportunities to them. The regional integration is one of theeffective external factor which provides various opportunity to Marriott International Inc. inorder to expand business operations all over the world. Different government across the worldenhancing the infrastructure so that it help the Marriott International Inc. for easily accessinglarge number of suppliers. Economic Factors: It is the factor associated with the economic condition of the countrylike foreign exchange rates, interest rate, savings, inflation and so on. In UK, the economicsystem of the country is very strong which as a result, provide various opportunities for MarriottInternational Inc. These opportunities helps in maximising profitability of the company byproviding high quality services at both domestic as well as international level. Social Factors: Social factor includes the attitudes and buying behaviour of customers.In the present context of Marriott International Inc., it has been seen that in today's world tourismindustry rapidly growing and attract large number of customers (Arntz-Gray, 2016). Therefore,in case of Marriott International Inc. offer high quality services to their customers in order toincrease sales. It is also required to analyse current trends according to the requirements ofpeople in order to maintain their sustainability at the marketplace. Technological Factors: It refers to the advancement in technology which aid them inorder to provide high quality services to their customers. In the present context of MarriottInternational Inc., management team of the company introduce online booking, automatic check-

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