Business Health Check Solved Assignment (Doc)

Business Health Check

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Objectives of businesses.......................................................................................................3
1.2 Factors which affect the process of business........................................................................4
1.3 Improvement and changes to the business operations and processes...................................7
TASK 2 ...........................................................................................................................................8
2.1 Effectiveness of the business................................................................................................8
2.2 Develop plans for improving business and defining the value ............................................9
TASK 3..........................................................................................................................................11
3.1 Evaluation of current skills of the management and staff...................................................11
3.2 Plans for the development of skills for management and staff...........................................12
CONCLUSION..............................................................................................................................14
REFRENCES.................................................................................................................................15

INTRODUCTION
Business Health Check-up is a method or activity where business enterprise examine and
analyse their external and internal environment so that management team of the company can
effectively made changes for making a business successful. It also refers to a monitoring process
where company evaluate all the factors which negatively affect the growth, profitability,
sustainability and cash flow (Abdelhak, Grostick and Hanken, 2014). Marriott International Inc.
is chosen as a base company in the present report. It is a multinational American Hotel and is one
of the best leading company across the whole wide world. Its headquartered is located at
Bethesda, Maryland, U.S. And was incorporated in the year 1927. The present assessment or
report involves a wide range of discussion which includes the objective of business as well as
influence of various internal as well as external factors over the business operations. In addition
to this, it will further made a discussion about potential improvement in order to modify
operational functions of the company. Along with this, effectiveness of a company has been
analysed in order to formulate development plans for the company. In the end, this report covers
a detailed discussion about currents skills of the staff members with the help of which they can
achieve success in the competitive business environment.
TASK 1
1.1 Objectives of businesses
In a hospitality sector, Marriott International Inc., is one of the biggest leading company
in the market of UK as well as in all over the world. It is the company who have strong market
image at both global as well as international level.
History of the company
Marriott International Inc. Hotel was introduced in the year 1927 by John Willard. In the
beginning, people go there and enjoy their drink. Later than it was developed in a chain of large
number of hotels and restaurant where people came with their friends and family on a regular
basis (Almahmoud and Doloi, 2012). After that, in the year 1957 company opened up a new
hotel in Virgnia. This is the initiative by which company opened a range of hotel across the
world one by one and gain huge success and growth.
Short term goals: In reference to Marriott International Inc., the short term objective is
that they wants to satisfy the requirements of customers by providing high quality services.

Long term goals: On the other hand, long term goals of the chosen hotel industry is to
increase their profitability, so that they will be able to maintain their long term sustainability in
both international as well as domestic marketplace.
1.2 Factors which affect the process of business
PESTLE
PESTLE analysis is a strategic framework used by various organisations in order to gain
knowledge about different macro factors which directly affects the operations and functions of
business. For conducting health check-up in an effective manner, management team of Marriott
International Inc. use PESTLE analysis which are as follows:-
Political Factors: It is the factor which includes legislations and laws specify by the
government. These laws includes labour law, tax policy, foreign trade policy, corruption and
many more (Anerousis and et. al., 2014). In case of Marriott International Inc., government of
UK is stable which provides various opportunities to them. The regional integration is one of the
effective external factor which provides various opportunity to Marriott International Inc. in
order to expand business operations all over the world. Different government across the world
enhancing the infrastructure so that it help the Marriott International Inc. for easily accessing
large number of suppliers.
Economic Factors: It is the factor associated with the economic condition of the country
like foreign exchange rates, interest rate, savings, inflation and so on. In UK, the economic
system of the country is very strong which as a result, provide various opportunities for Marriott
International Inc. These opportunities helps in maximising profitability of the company by
providing high quality services at both domestic as well as international level.
Social Factors: Social factor includes the attitudes and buying behaviour of customers.
In the present context of Marriott International Inc., it has been seen that in today's world tourism
industry rapidly growing and attract large number of customers (Arntz-Gray, 2016). Therefore,
in case of Marriott International Inc. offer high quality services to their customers in order to
increase sales. It is also required to analyse current trends according to the requirements of
people in order to maintain their sustainability at the marketplace.
Technological Factors: It refers to the advancement in technology which aid them in
order to provide high quality services to their customers. In the present context of Marriott
International Inc., management team of the company introduce online booking, automatic check-

in and check-out system with the help of which they can attain competitive advantages at the
marketplace. Also to maintain high competition at the marketplace, it is required to launch
unique services on a regular basis, with the aid of advance technology.
Legal Factors: It refers to the laws which is essential for a company to adhere it. In
reference of Marriott International Inc., company follows rules and regulations implemented by
government in an effective manner (Boulanger and et. al., 2015). Also, if they fail to follow any
kind of rules effectively it will leads to affect the whole industry in a negative manner.
Therefore, it is necessary for the management team to gain enough knowledge about the laws so
that they gain positive results at the competitive marketplace.
Environmental Factors: In today's world, it is very essential for a company to use CSR
activity in order to gain success at the marketplace. In the present context of Marriott
International Inc., managers ensure that they will reduce the scrap and wastage in order to
maintain the environment clear and hygienic. This will aid the company by gaining trust of
customers and sustain for a long period of time by generating brand loyalty. With this they will
be able to increase their profitability at the marketplace.
SWOT Analysis
Strength Weakness
 One of the biggest strength of Marriott
international is they have strong finance
base which aid them while developing
new and innovative policies (Chang
and et. al., 2016).
 Along with this, they are having large
number of diversification channel,
capture 122 countries across the whole
wide world.
 On the other hand, weakness of
Marriott international hotel is they offer
services in high range, as it is not easily
affordable by everyone.
 Management of the company is not so
strong, which affect the decision
making process of the company in a
negative manner.
Opportunity Threat
 There are wide range of opportunities  Biggest threat for the company is there

available for Marriott international. For
grabbing these opportunities, managers
provide customise rooms to their
customers.
 Company can expand its business
operations, which will provide them
opportunity to enhance their revenue.
are large number of substitutes
available at the marketplace. As a
result, profitability of the company
automatically reduces.
Porter's five forces
Porter's five forces model is used by companies in order to gain knowledge about
competition available within the same industry. In reference to Marriott International Inc., higher
authority of the company implement this model to examine all the factors which affect business
activities. These five forces are explained in detail with reference to Marriott International Inc.:
Industry rivalry: In context of hospitality industry, rivalry is very high. Reason behind
this is that is includes large number of companies and provide similar kind of products in very
low and affordable price (Ghaddar and et. al., 2012). In case of Marriott International Inc., for
increasing the market share, top level authority of the company choose collaborating approach.
With this, they collaborate with rivalry company and reduce the competition at the marketplace.
Bargaining power of buyer: In case of Marriott International Inc., there is high
bargaining power of buyers as there are large number of hotels available which provides wide
range of services to their customer's. Therefore, there are many options for the customers to
switch easily on other brand who offer best quality of services at very low price compare to their
rival company. Also, customers desire to get offers and discounts so that services used by them
do not affect their budget (Goins and Pye, D., 2013). In case of Marriott International Inc.,
management team required to revise their cost in order to maintain long term sustainability at the
marketplace as well as aid in attracting large number of customers.
Bargaining power of supplier: For Marriott International Inc., supplier have low
bargaining power. Reason behind this is that suppliers in this industry have to negotiate their
quotations. If in case supplier do not accept the norms of company, they can switch to other
supplier in order to purchase raw material. Therefore, in case of Marriott International Inc., there

are large number of suppliers available at the marketplace, so they can easily switch to other
supplier.
Threat of new entrants: In case of hospitality industry, threat of new entrants is very
low. Reason behind this, is that it requires huge amount of funds in order to establish a new
hotel. Therefore, Marriott International Inc., has low threats for new entrants (Hyppönen,
Hämäläinen and Reponen, 2015).
Threat of substitutes: For Marriott International Inc., threat of substitute is very high.
Reason behind this is that there are large number of hotels available at the marketplace. These
hotels provide high quality services to their customers in very low price. In order to overcome
such kind of situation, it is necessary for Marriott International Inc., to focus and examine
requirements of customers and offer services accordingly.
1.3 Improvement and changes to the business operations and processes
Ansoff matrix is a systematic plan of actions, used by managers while implementing
marketing function and process. This is decided by senior managers of the company for
effectively flow of operational activities within the organisation (Laws, 2015). This model was
introduced by Igor Ansoff in 1957, was a successful businessman. In context of Marriott,
marketing team of the company adopt the concept in order to run business operations effectively
at the competitive competitive market. This strategy includes four strategies which are as
follows:
Market Penetrations: This strategy is used when a marketer or businessman wants to
grow in existing market by providing similar goods and services to their target consumer, while
maintaining loyalty towards a brand. In context with Marriott International hotel, marketing
executive adopt this technique in order to increase their sale as well as to capture huge market
share.
Product Development: This techniques can be utilised if new product have to be
introduce in current market environment of any firm or industries. In context with Marriott
hotel, the supervisor can modify their goods or develop a different product line with additional
features and promote through appropriate communication channels (Philbin and Kennedy,
2014). This will aid the management team of the company in order to attract large number of
customers. It will result in gaining more market shares in the industry.

Market Development: It the market strategy which is risky. Reason behind this is that
they provide existing products and services to their customers at new marketplace. For this,
managers require huge amount of investment. In context of Marriott international, they provide
services to their customers which is high in quality but on the other hand they can provide these
services to other countries as well. As a result, it will aid the company in order to increase their
market share as well as revenue of the company.
Diversifications: Under this growth strategy, it has been said that company generate new
products at new marketplace. It is one of the high risk consuming strategy where both product
and market having their own risk. In context of Marriott international hotel, it is very essential
for the company to identify the market situation and then launch products and services according
to the requirements.
As per the above analysis, it has been identifies that managers of Marriott international
hotel, adopt market development growth strategy. Reason behind this is that with the help of this
strategy company can launch their existing services at the new market place.
Contribution of Ansoff Matrix in business growth:
As per the above discussion about Ansoff matrix, it has been concluded that all factors
available in this model help the organisation in order to improve the performance of Marriott
International Inc. it has also been said that all these growth strategies helps the company in order
to enhance their market share and growth rate at the competitive marketplace within very period
of time (Porter and Tanner, 2012). In addition this, all these growth strategies aid them in
maintaining their sustainability at the competitive marketplace.
TASK 2
2.1 Effectiveness of the business
The effectiveness of business will help in completing the tasks and objectives in
specified time. In context of Marriott International Inc., there must be presence of effective
business in the organisation for improving the functioning and operations of the company in an
appropriate manner (Robson and et. al., 2017).
Marketing – The marketing department of the company is responsible for managing the
different activities and tasks that are related to promoting and advertising the product and
services of the company. In context of Marriott International Inc., it is seen that promotion

campaigns are very helpful in increasing the sales of company. This will help the organisation to
gain interest of several customers and enjoying services offered by Marriott International Inc..
The marketing department of Marriott International provides special offers and discounts for
customers at time of vacations, festival season and holiday time which helps in improving its
productivity and performance (Saaty and Vargas, 2013).
Products and services – Marriott International Inc. is a very huge and old chain of Hotels
that is serving in various countries. The main objective of this hotel is to provide good quality
services to customers across the world. The main thing that differentiates this hotel chain from
other international hotels is its services. Other special services provided by this hotel is Free Wi-
Fi facility, swimming pool, Spa services, etc. which helps in improving profits of hotel.
Finance – This is the main thing which is required by any organisation to operate in the
business environment. In case of Marriott International Inc. chain, this hotel provides a five star
facility to customers to build customer loyalty and satisfaction (Shermon and Gilmour, 2016).
This will help in increasing the profits and sales of the company in less time.
Staffing – The staff and managers of the company are given proper trainings so that they
can manage and handle all tasks of hotel in an effective manner. The staff of Marriott
International Inc. provides good services and offerings. The staff of this hotel is very well trained
for managing all tasks and activities in providing customers a good experience.
Sales – The sales of the company is increased by providing a lot of quality and good
services to people and building the customer loyalty. This hotel aims to increase the sales every
year by adding several new services that attracts large no. of customers (Uronen and et. al.,
2017).
It is concluded from the above analysis that the different stages mentioned above are
important for achieving the goals and objectives of the company in given time. An efficiency is
required in business for increasing the level of productivity and profitability.
2.2 Develop plans for improving business and defining the value
A business plan is defined as a formal written document that includes the goals and
objective of the company, strategies, plans and purpose of doing business. In case of Marriott
International Inc., it is important for the company to evaluate and estimate the requirement for
implementing actions and plans for increasing the sales and market share of the company. The
business plan helps in managing different activities included in making innovations and creations

in services of Marriott Hotel. In implementation of a business plan, there are following factors
which are considered by the management of Marriott International Inc. which are mentioned
below:
Market Planning – This planning is associated with the marketing objectives of the
Hotel. It is important for this hotel to promote and advertise the services offered by this hotel in
an effective manner so that goals and objectives of the company can be reached in less time. The
marketing managers of Marriott International Inc. ensures that in festive and holiday season this
hotel is providing effective offers and discounts so that more customers will be able to avail
services offered by this luxurious hotel (Abdelhak, Grostick and Hanken, 2014). The marketing
department of hotel is ensuring effective advertising of this hotel by using various social
networking sites like Instagram, Twitter, Facebook, Snap chat, etc.
Sales and Productivity - The sales and productivity are two essential factors for the
growth of business. It is important for any company to use several kind of tools and techniques
so that services of hotel are enhanced. This will help in increasing the profitability and efficiency
of hotel. The services of Marriott hotel are advertised online for increasing the effectiveness of
his hotel.
Financial management systems - The executives and managers of Marriott International
Inc. ensures that all activities and tasks of the hotel are getting sufficient funds and money so that
all activities and tasks are done in less time in an appropriate manner. In context of Marriott
International Inc., the management is ensuring that financial statements, cash flow, ledger, etc.
are effectively applied in this hotel (Almahmoud and Doloi, 2012).
Roles and responsibilities of staff and management - In Marriott International Inc.,
there are several roles and responsibilities of managers and other executives so it is important fro
this hotel to improve the level of service and gain customer satisfaction. There should be a good
bond and relationship among managers and executives so that easy communication will be done
and all tasks are performed in an effective manner.
If this hotel wants to start another business on some different country, it is important for
this hotel to grab attention of customers of that place. This can be done by promoting and
advertising the services and products offered by this hotel in an effective manner. A good
financial system is important for enhancing the level of customer service in an appropriate
manner.

TASK 3
3.1 Evaluation of current skills of the management and staff
In order to perform task and other activities in an effective manner, every individual have
their own skills and capabilities. With the help of these skills, employees of the company will be
able to attain goals and objectives of the company in an effective manner. It is very essential for
the mangers to develop skills of their employees in order to enhance their performance. In the
present context of Marriott hotel, leader and workforce should develop skills in their employees
while performing operational activities. Some of the key skills are as follows:
Operational Skills: This type of skills include decision making, people handling,
business negotiation skills. All these skills are required by employees as well as by managers of
the company while performing there day to day activities(Anerousis and et. al., 2014). In
referenced to Marriott international hotel, managers of the company need to focus on resolving
conflicts and disputes in order retain potential staff members within the organisation. Along with
this, both leader and staff members should develop problem solving skills with the help of which
they can instantly resolve their problems and increase the efficiency of employees.
Managerial Skills: An individual having skills for instance handling, managing all
resources is tedious task and improving quality of activities. In reference to Marriott international
hotel, a manager and staff member should develop interpersonal, conceptual and decision-
making skills, with the help of which they can easily communicate information to their
employees as well as motivate them in an effective manner. Along with this, managers of the
company should provide monetary and non-monetary benefits to their employees.
Technical Skills: These skill are very important in reference to current scenario, as trend
are changing on a regular basis, an individual must have knowledge about it. It includes
information technology skill, finance, mechanical and many more. All these skills are required
while performing their business functions in an effective manner(Arntz-Gray, 2016). In context
with Marriott international hotel, team leader and mangers should provide training sessions to
their employees in order to perform effectively in order to accomplish organisational task within
the given time period.

3.2 Plans for the development of skills for management and staff
There are ample number of skills, capabilities, knowledge required by managers and
employees of the company in order to work effectively within the company. If a person is skilled
and capable enough, it gave positive impact on the overall company but on the other hand,
unskilled or semi skilled employee required training sessions in order to perform effectively
(Boulanger and et. al., 2015). In addition to this, skilled managers and staff members help
Marriott International Inc. in managing their operational functions and activities in an effective
manner and within given time period. There are various skills which are discussed below in
detail:
Learning objective Target
proficiency
Development opportunities Time scale
Risk management 10 There are huge number of risk available at
the business environment. For this,
manager of the hotel should be capable
enough in order to manage, reduce or
eliminate risks while performing various
activities and functions (Chang and et. al.,
2016). Also, it is very essential to develop
effective risk managing skills by the
mangers, so that they can handle such
various risk effectively.
Time required
for developing
risk management
skill is 80-90
days.
Situation analysis 10 In a business organisation there are
various complex situation which need to
be solved effectively and immediately.
For this, managers need to develop
situational analysis skills so that they can
solve it as it will affect the business
function in negative manner. Therefore, it
is very important for the managers to
In order to
develop
situational skills
time required is
50-60 days.

develop skills so that they can effectively
handle such situations. As a result, it will
aid while accomplishing goals and
objectives within given time period.
Planning skills 10 A manager need to be capable in order to
plan all the operations and activities that
have to be performed in an organisation
(Ghaddar and et. al., 2012). There are
large number of business activities which
need to be performed on a regular basis.
In order to perform them effectively,
managers need to develop planning skills
so that it will aid them in accomplishing
their goals effectively.
For developing
this, time
required is 70-80
days.
As per the above mentioned skills, all these skills aid individuals while accomplishing
their task in effective manner. In addition to this, managers should develop all these skills within
the individual and in one self in order to grab ample number of opportunities available at the
competitive marketplace.
Analyse current experience, abilities and skills
In present case scenario, employees as well as managers of Marriott International Inc.
have effective skills in order to handle different business functions and operations which need to
perform effectively and within given time period. For the growth as well as for development of
the chosen company, it is essential to perform all the activities effectively (Goins and Pye, D.,
2013). Marriott International Inc. provide high quality products and services to their customers
with the help of effective skills abilities and experience. As a result, it will aid them to maintain
their growth at the competitive marketplace.
Methods used for developing skills
Various techniques is used by mangers in order to develop skills and capabilities of staff
members. In the present context of Marriott International Inc., managers of the company adopt
various approaches which are as follows:

 Individual Training: It is the method used by Marriott International Inc. in order to
enhance the overall performance of individuals. Managers of the hotel industry, provide
training sessions to their each and every employees so that they can perform effectively.
With the help of this method, it will aid the management team to attract large number of
customers.
 Workplace Training: The is the approach where managers of the company provide
training sessions to their employees. In context of Marriott International Inc., managers
communicate new strategies and policies as well as provide training session for the
development of skills (Hyppönen, Hämäläinen and Reponen, 2015).
CONCLUSION
As per the above mentioned report, it has been concluded that business health check up
gives an overall assessment of an organisational business functions with the help of which
company can easily implement strategies in order to achieve growth and success. In addition to
this, with the help of porter's five force model, company will be able to enhance its knowledge
about the factors which highly affect the performance of a business organisation. Along with
this, by effectively reviewing the business plan, company can easily find their drawbacks and
weaknesses and develop strategies accordingly. Furthermore, it has also been determined that for
the growth of company, it is very important to develop skills of staff members on a continuous
basis, so that performance can be enhanced effectively. For this, managers should develop a skill
development plan, so that they can enhance the quality of services. As a result, it will increase
the profitability of the company in an effective as well as positive manner.

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