Effective Hotel Management Strategies

The assignment provides a detailed analysis of Marriott Hotel's operations, highlighting the importance of effective hotel management strategies. The report assesses the quality and effectiveness of hospitality services provided by the hotel, identifies areas for improvement, and develops a training plan for employees to enhance their skills. This report is essential for business analytics and decision-making in the healthcare industry.

Business Health check

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
1.1 SMART objective.............................................................................................................1
1.2 PESTLE, Porter’s Five Forces analyses and SWOT analysis..........................................2
1.3 Potential improvement to the business.............................................................................4
LO 2.................................................................................................................................................4
2.1 Business effectiveness .....................................................................................................4
2.2 Plans and strategies for improvement...............................................................................5
LO 3.................................................................................................................................................6
3.1 Evaluate the current skills of management and staff........................................................6
3.2 Development plan.............................................................................................................7
Conclusion.......................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The demands and needs of customers changes frequently with regards to changing
environment, therefore it is essential for every organisation or business to fulfil these demands in
order to achieve business goals. The present report is in context to business health check with
regards to Marriott Hotel, it will identify various factors that affects business activities and
performance of the hotel. The report will also determine various improvement areas for Marriott
which can be helpful for growth and development of the hotel along with the various skills
required by the staff and management. Furthermore, this report also include an effective
development plan which can assist better performance of employees working in Marriott.
LO 1
1.1 SMART objective
This SMART objective is useful all most all hotels. Marriott is a business to make profit.
Yet returning the maximum investment to its shareholders is not the sole focus of this global
financial institution.
 Specific :- Specific means the accusative of organization is correct, detailed, focused and
well define. That is the clinical straightforward, it also emphasizes act and the required
outcomes. The main subjective of Marriott Hotel of Bangladesh is clear-cut and
circumscribe and that it is carry through the financial and unspecific objectives.
 Measurable : If the objective is measurable, it effectuation the measuring source is
determined and its able to course the result. It is one of the most important tool for
comparison and comparability loan scheme form competition in securities industry.
 Achievable : Objective must be achievable, if the objective is too far in the future find it
difficult to keep motivate.
 Realistic : Objectives that are accomplished able may not be realistic, nevertheless,
realistic does not mean easy. Earthy means that have the resources to get it done. With
the help of various resources such as skills, money, resources etc. This will help to
achieve objective in given time period (Cook, 2017).
 Time bounded : Time bounded means to set deadline for the achievement of the
objectives.
This is one of the most important part to improve current market network. Marriott keeps a
strong focussing on the employment that it offers to the customized like personal finance
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services, user finance, commercial finance, business firm investment finance and marketplace,
private hospitality and so forth among 100 cardinals customized spread all over the global in a
precise professed and businesslike way.
1.2 PESTLE, Porter’s Five Forces analyses and SWOT analysis
Marriott Hotel is one of the prime hotels among all the other depository financial
institution. There is not any hospitality concern which is in the place of STARS because stars
generate many sums of cash because of their powerful relative activity share, but also go through
large amounts of cash because of their high development rate. In addition, Swot analyse is help
to improve market share and increase overall development of organisation. Some factor are focus
on internal working environment are as follows :
Strength
 Marriott has sound capitalised and hotel has focus on best performance level. The hotel
has strong emerging trends must be used and take good position for future growth
(Vătămănescu and et.al., 2017).
 The hotel's global beingness in Europe, Asia and South America assistance to spread risk
and cancelled significant economic system of scale. The brand name image of Marriott has become firmly accepted and especially established
the value within the finance commercial enterprise.
Weakness
 Although Marriott supporter itself firmly with investment funds in small plane figure but
the recent economic condition has led high risks and possibly lever the activity levels in
the areas of business activity. The Marriott Hotel was active with sub-prime marketplace in the US and has had to write
off large illustration lent to high-risk acquire.
Opportunities Marriott's firm point represents the possibility to outplay the challenger during the
economic downturn and to build privileges for being one of the safer hotels for investor,
serving to indefinite quantity beginning for impart.
Threats
 Financial losses touching hotels and investors on a planetary scale have consequence in
less credit being accessible to custom-made. In the UK this is coupled with increases in
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living reimbursement resulting in less medium of exchange being saved (Byrd and Wang,
2018).
PESTLE analyse
In this context, to be focus on external working environment are as follows :
 Political : In this context, Marriott Hotel is regulation and policies made by the different
government. This is based on the countries where they are working. Moreover, as an
organisation Marriott purely complies to the authorities Laws of tax ordain and pays the
taxes on day-to-day and timely way (Huang and et.al., 2017).
 Economical : This hotel is one of the largest baking in the financial group and also
involve threats and uncertainty. In this context, organisation growth is depend upon the
major economic condition of country.
 Social factor : In social factor Marriott has domestic partner with leading charitable
organizations world-wide and contributes monetarily to support them. Marriott's rural
children programme and many other act for the improvement of the social group which
sort them what they are 'the planetary local hospitality concern.
 Technology factor :- As with other commercial enterprise organizations and hotels
Marriott group has also featured various situation in the new past and the one which was
the most contentious, belonged to Marriott specialized negotiate.
 Legal factor : In legal factor is focus on work is to be done with the help of legal
environment and affecting the external operational environment. Environmental factor ;The organization is also keen on preserving electricity by
preventing the misuse and abuse of electric contraption.
Porter's five force model
 Potential entrance : Marriott received several threats from the marketplace, they were
still able to make high regular for the request.
 Bargaining power of customer : An organization created a numerical quantity which
has affected the business from one of the two essential forces customers’ power.
 Threats of substitution : Another momentous threat that Marriott faces is that challenger
provide new commodity and services.
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 Bargaining power of suppliers : Marriott uses the plan of action of complaint markets
with different monetary value according to quality of the cost of each acquire.
 Rivalry among current competitors : Nowadays, as we crosswise the mount of
financial crisis, an amount of hotels went to settlement.
1.3 Potential improvement to the business
Marriott is one of the biggest financial institution having more than 40,000 employees in
different countries all around the world. Some factor is help to improve current market network
as well as future improvement in organisation. This is help to manage the growth rate and current
project demonstrate the business activity. On the other hand, some factors will help to improve
performance are as follows :
 Financial statement : In this context, impart will decide whether a small enterprise
should have a loan based on acquire risk chart and recognition report. Current and
previous fiscal authorities give lenders a clear position of ability to pull off funds.
 Net hospitality :- This is one of the most important part that is help to increase number
of customer in market. The percept of a business can powerfulness whether it receives a
loan. Part of the lender's due determination will include reviewing business's and personal
online existence (Conti and et.al.,2018)
 Business loan eligibility : In this factor is help to increase the number of customer in
market price. This program should have actual and projected commercial enterprise,
while also present that the business organisation not only has the currency flow to cover
business concern expenses, but also the new debt cost.
LO 2
2.1 Business effectiveness
The main aim of Marriott strategies and management is to sustain their market value,
reputation and global competitiveness. The strategic management of Marriott Hotel focus ion the
following elements -
 Speed – In order to increase customers satisfaction and demand, the hotel focus on
offering efficient services to their customers. Marriott recruits and train their employees
to develop strong relationship with their customers. Different branches and supportive
staff helps the hotel to provide fast and quality services to their customers. The speed
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helps in reducing time between customers requesting services and the hotel fulfilling the
same (Babatunde2017)
 Quality – Marriott needs to maintain or sustain their position in the market globally
which influence them to analyze and make suitable approach for various counties or
regions. The hotel operate its activities with respect to various cultures, trends and beliefs
which assists in offering quality services and products to the potential customers. It also
offers effective customer services to the client to develop a good brand image or identity
in the market.
 Flexibility – Extend to which functions of a business can change and fluctuate according
to the needs of the customers or market conditions. Marriott has developed a great ability
to develop and introduce new or innovative products and services for their customers. It
also develops an ability to develop a huge range of services and products.
2.2 Plans and strategies for improvement
To enhance the execution of business and different capacities, for example, promoting,
fund and so on, Marriott Hotel in receiving non-exclusive system, it is otherwise called
separation procedure which is a non specific approach chose by the inn gathering (Babatunde
and et.al.,2018). The Marriott Hotel takes after different procedures at entrepreneurial level, for
example, its wide image portfolio that encourages it to build up a solid market nearness in the
friendliness area. The separation design of the organization adequately focus around making an
item or administration that fulfil and satisfy the necessities of their clients Marriott inn works its
business all around world and is a main worldwide franchisee in inn industry This approach is a
noteworthy piece of the methodology for element that analyze separation. The inn focus around
creating different upper hands that aides in expanding effectiveness and execution of the hotel.
These focal points incorporate uniqueness, cost, administrations and so on. The organization can
utilize different systems, for example, diversifying and cost administration in their showcasing
blend alongside advertise division. The association must attempt to enhance every one of its
image as per different classes. This approach can help the inn assemble in building up a solid
brand picture among its clients at every last level of the market. It can likewise bolster the
business to cover a wide market for its items and administrations thus it will improve the request
and benefit proportion for the business (Gschwind and et.al., 2018).
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LO 3
3.1 Evaluate the current skills of management and staff
There are different abilities required in an association or business to complete diverse
authoritative capacities effectively with a point of accomplishing its objectives or destinations.
There are different abilities required in an association like Marriott Hotel as portrayed beneath -
 Analytical mind – The employees working in Marriott Hotel have a well developed and
sharp analytical mind that helps them to perform various critical activities and functions
within the hospitality sector. The employees within Marriott have effective accounting
skills.
 Knowledge of hospitality products, relevant regulations and market – Marriott ensure that
its employees have good knowledge of hospitality products, services and various
regulations imposed on hospitality activities or corporation. It helps them to provide
impressive and satisfactory services to their customers with effectiveness and efficiency.
 Specialized aptitudes – These aptitudes alludes to the capacities and information required
to finish designing, logical and innovation related parts or obligations in the hotel.
Marriott utilizes profoundly powerful advances and PC related aptitudes to get to
information or data rapidly. These advances likewise helps in keeping up successful
correspondence inside the inn among different offices. The Marriott select talented
bookkeepers, PC engineers, framework experts and so forth to control and give
specialized help to the next branch of the hotel.
 Relational abilities – Communication aptitudes are likewise critical components in an
association that influences business capacities or exercises. These aptitudes are
exceptionally basic at every single level of administration. Great correspondence helps in
building up a sound and productive business. The Marriott utilizes different strategies and
techniques to enhance relational abilities of the workers, there are different gadgets
utilized inside the inns, for example, phones, walkies-talkie, messages which helps in
connection or correspondence among various branches of the Marriott (Fukuda and et.al.,
2018).
 Operational abilities – The operational aptitudes are different qualities required by
representatives in an association to perform day by day exercises in the business. These
aptitudes incorporate time administration abilities, basic leadership aptitudes and so on.
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The different capacities in Marriott are performed by gifted staff and workers who are
furnished with appropriate systems or techniques.
 Administration approach – The inn effectively embraced possibility administration that is
like human relations approach, Marriott aggregate gives high significance to its
representatives and staff as they are explanation behind the achievement of the brand.
The association frequently leads meetings to generate new ideas for their representatives
to talk about and resolve different issues or issues.
3.2 Development plan
Skills Action to do Resources you need Dead line
Communication Reading 30 minutes
every day
Seminars
watching film 40
minutes every day
Money
Book
Internet
30 August 2018
Negotiation skills Course
Reading 30 minutes
every day
Books
Money
30 August 2018
Work experience Internship
applications
Money
Time
30 August 2018
Sales and marketing
skills
Course
Reading 30 minutes
every day
watching film 40
minutes every day
Books
Money
Internet
30 August 2018
 Time management skills – Skills and capacities improvement can be refined by
effectively managing the time. Time organization technique is essential to ensure the
right utilization of time. Remembering the true objective to be innovative and inventive
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an individual needs to base on best utilization of time in each and every zone of the
affiliation or work part (Drucker, 2017).
 Perception skills – remembering the true objective to interface or talk with various
delegates in an affiliation an individual needs incredible listening capacities so he or she
can fathom the points of view of others. As a customer advantage workers, they require a
reasonable social capacities for that partners need to make critical listening ability to
appreciate what others need to pass on.
 Coordination and communication – A man can take in various things by working in a
gathering. The people in a gathering share distinctive information and contemplation
while working in a gathering, these assistants in getting diverse creative and inventive
musings which moreover help to convince execution (Tang, 2017).
Improvement Opportunities for the employees and management
In order to meet the current changes in trends, culture and demand in the market it is very
essential for the employees to develop and acquire certain skills as well as abilities. The
development opportunities to fulfil future and current needs depends on specific limits, the
distinctive aptitudes inside an individual makes him or her dismember and choose the practical
methods for playing out the business assignments. Representatives can develop the capacities,
for instance, social capacities, basic reasoning and so on, by collaborating with different
customers to give practical organizations to them. Representatives needs extraordinary crucial
capacities to help and admonish customers effectively. These aptitudes can be delivered by
reliable association with the customers. Joint effort or correspondence helps in making listening
aptitudes and understanding the customers this moreover helps in making new contemplation and
strategies for managing customers amiably and furthermore with satisfaction.
Conclusion
The above assignment concluded that Marriott Hotel is a major hotel chain operating its
business all around the world with success. The report determined the Marriott Hotel offers
quality and effective hospitality services to its customers. The possible improvement areas for
Marriott Hotel are also determined in the above report along with the current skills of
management and staff. The report identified various factors affecting performance and
profitability of the hotel. Furthermore, the report also included an effective development plan for
the employees working in Marriott Hotel.
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REFERENCES
Books and Journals
Drucker, P.F., 2017. What Makes an Effective Executive (Harvard Business Review Classics).
Harvard Business Review Press.
Tang, M.K., 2018. A Study on the Training Effectiveness of Small business which participate in
WORKFORCE DEVELOPMENT AGENCY [104 Year Small Enterprises Talent Skill
Progressive Program].
Conti, T.W., Michael, E.G.I. and Moser, K.R., International Business Machines Corp, 2018.
Using test workload run facts and problem discovery data as input for business analytics
to determine test effectiveness. U.S. Patent Application 15/427,137.
Wang, Y. and Byrd, T.A., 2017. Business analytics-enabled decision-making effectiveness
through knowledge absorptive capacity in health care. Journal of Knowledge
Management, 21(3), pp.517-539.
Cook, S., 2017. Measuring customer service effectiveness. Routledge.
Vătămănescu, E.M., Andrei, A.G., Nicolescu, L., Pînzaru, F. and Zbuchea, A., 2017. The
influence of competitiveness on SMEs internationalization effectiveness. Online versus
offline business networking. Information Systems Management, 34(3), pp.205-219.
Huang, S., Aral, S., Hu, Y.J. and Brynjolfsson, E., 2017. Social Advertising Effectiveness
Across Products: A Large-Scale Field Experiment.
Babatunde, O.O., Legha, A., Littlewood, C., Chesterton, L.S., Thomas, M.J., Menz, H., Van Der
Windt, D.A.W. and Roddy, E., 2018. Comparative Effectiveness of Treatment Options
for Plantar Heel Pain: A Systematic Review with Network Meta-Analysis. British
Journal of Sports Medicine.
Gschwind, M.K., Jacobi, C., Saporito, A., Shum, C.L.K. and Slegel, T.J., International Business
Machines Corp, 2018. Determining the effectiveness of prefetch instructions. U.S. Patent
Application 15/214,624.
Fukuda, M.A., Gajananan, K., Jiang, S., Megahed, A., Nakamura, T. and Smith, M.A.,
International Business Machines Corp, 2017. Effectiveness of service complexity
configurations in top-down complex services design. U.S. Patent Application
14/977,383.
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