BUSINESS IDEA: A Critical Evaluation of Management Styles in the Hospitality Industry

This report provides a critical evaluation of various management styles employed in the hospitality industry, using the Grange City Hotel in the UK as a case study. The study aims to identify the practices and principles of the tourism sector, including leadership characteristics, organizational culture, and communication processes. It also explores the company's past experience, future role based on its objectives and targets, and the personal and managerial skills required for career development.

Running head: BUSINESS IDEA
Travel and Tourism Management
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Table of Contents
Introduction.................................................................................................................................. 2
Task 1.......................................................................................................................................... 2
1.1 Various Types of Management and Leadership Skills........................................................2
1.2 Evaluation of Communication Process...............................................................................3
1.3 Organizational Culture........................................................................................................4
Task 2.......................................................................................................................................... 5
2.1 SWOT Analysis..................................................................................................................5
2.2 Objectives and Targets......................................................................................................5
Task 3.......................................................................................................................................... 7
3.1 Motivation of the team members........................................................................................7
3.2 Managerial decisions in order to achieve the agreed goal..................................................8
Task 4.......................................................................................................................................... 9
4.1 Personal skill supporting career development....................................................................9
4.2 Career development approaches.......................................................................................9
Conclusion............................................................................................................................. 11
Reference List........................................................................................................................... 12

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Introduction
This report provides the critical evaluation of the various types of management styles that have
been followed in the hospitality industry. In order to conduct the investigation, this paper has
chosen the Grange City Hotel of the UK as the case study. The primary aim of this study is to
identify the practices as well as the principles of the tourism sector. Besides that, the leadership
characteristics of the senior managers, organisational culture, and the communication process
would also be described in this study. Moreover, this report would also discuss the past
experience as well as the future role of this company on the basis of their target and objectives.
Finally, the personal, as well as the managerial skill, would also be described in this paper
which would help to build the career development plan.
Task 1
1.1 Various Types of Management and Leadership Skills
There have been four types of management style found in this hospitality industry such as
autocratic, democratic, and persuasive as well as the laissez faire management style. As
mentioned by Evans et al. (2017), in the autocratic management style, all the decisions
regarding the company are strictly taken by the manager himself. On the other hand, in the
democratic leadership style, the subordinates are also requested to take part in the decision
making process. Arnold and Boggs (2015) have mentioned in a paper that in the active
management style, before taking the decisions, the managers discuss with their subordinates.
The laissez-faire management style, the managers, give full freedom to their employees so that
they can perform the tasks in their own way. Among these four management strategies, it has
been identified that the Grange City Hotel has followed the democratic management style.
As a consequent, the managers of this company also follow the democratic leadership style in
which they also take the opinions of the other employees. From the literature of DuBois et al.
(2015), there are some other leadership strategies which are also found in this company. For
example, the democratic leader must achieve the trust, respect as well as admiration from his
followers and become influential to them. The leader behaves with their followers in a polite as
well as friendly manner so that they can share all their problems with him frankly. Apart from

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that, it is also found in the hotel that there is a healthy relationship between the managers and
the employees.
1.2 Evaluation of Communication Process
This section of the study evaluates the communication process which is followed in this Grange
City Hotel. This HR manager of this business organisation wants to recruit such employees who
have fluency in their communication skill. This hotel has some staffs that have come from
different countries, and as a result of their accent, language, and culture everything is different.
Some of those members do not understand other's language, and therefore there is a
communication gap found in this hotel. This, in turn, would ultimately reduce the profitability of
the company, and thus this company has to implement proper strategies in order to mitigate the
communication problems.
As per the discussions of Arnold et al. (2015), both the people (speaker as well as the audience)
have to pay attention to the process of business communication. Effective business
communication can be defined as a procedure of sending the message in which the receiver
can interpret the exact meaning of the information. There are various ways which are used in
this Grange City Hotel which are one to one conversation, web page, phone, web or video
conferencing, presentations, company meetings and so on. As discussed by Yahaya and
Ebrahim (2016), this fact is clear that every firm has to adopt proper communication strategies
so that the managers can communicate easily with the employees. Apart from that, the benefits
of this effective business communication process are described with the help of figure 1.

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Figure 1: Benefits of Effective Business Communication
(Source: Fan et al. 2015)
From the figure 1, it is clear that there are several benefits of this effective business
communication skill which are found in this hotel. Ekstrand et al. (2017) have mentioned that
these opportunities are enhancing productivity, problem-solving, enhanced relation with the
customers, less misunderstanding, and improved the professional image and employee
awareness as well.
1.3 Organizational Culture
As discussed by Anderson and Sun (2017), the organisational culture can be defined as the
vision and mission, expectation, philosophy, experiences, and others of a business
organisation. In other words, it can be mentioned in this context that the organisational culture
has incorporated the custom, beliefs, attitudes, language, formal and informal norms of a
company. This is also associated with the risk-taking and innovation which can measure the
degree to which the employees are dedicated to their jobs. Romager et al. (2017) have
mentioned that the organisational culture is established in a company so that the employees
follow the instructions of their leaders. In this recent period, there has been a change found in
the organisational culture of this Grange City Hotel. There have been various types of

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developing programs conducted in this hotel in order to do the behavioural change of people.
Moreover, the managers of this hotel request the employees to share their feedback and any
opinion regarding this hotel which would help them to understand the perspectives of their
staffs.

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Task 2
2.1 SWOT Analysis
I am going to describe my management skills as well as performances in this section of the
study with the SWOT analysis. In other words, I would explain my strengths, weaknesses,
opportunities as well as threats which would help me to build my career as a manager.
Strength: My first strength is my academic qualification because I have completed my
graduation from a famous management college with the first-class grade. Besides that, I am a
very self-focused, hardworking, disciplined and punctual person as well as I can keep myself
cool even in the difficult situations also. Moreover, I can manage other people and show them
the right path for handling their tasks as well.
Weakness: At the same time, I also have some weaknesses like sometimes I am judgmental of
others especially when I see a person doing a mistake. Apart from that, there are some other
issues which waste my time can as well as distract me from my job. Moreover, I cannot be very
strict or rude to a person even if they disrespect me which is another weak point of mine.
Opportunity: As a manager, there are various opportunities which should be utilised by me for
the development of my career. From the discussions of Geise and Baden (2015), I have come
to know that a manager has to do various responsibilities. For example, he has to manage the
employees and assign their tasks, has to maintain a good relationship with the owner, CEO and
other stakeholders as well. If I can perform all these jobs really well, then I can get a promotion
and become the senior manager of this Grange City Hotel.
Threat: In the corporate sector, there are various factors which are threats to me, and I must
overcome those difficulties by implementing proper steps. One fact should be mentioned in this
context that I easily trust people, and as a consequent, I have faced several problems before. In
these present days, the corporate industry has become very competitive, and I have to face the
tough competition from my colleagues in order to prove myself as a reliable manager.
2.2 Objectives and Targets
The SWOT analysis has provided me immense support in order to understand my strong areas
which I would brush up in the future. On the other hand, I have also identified my weak areas

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which I have to improve in the future. As discussed by Kurtz et al. (2017), it can be mentioned in
this context that first I have to determine my long-term goals. After that, I should make the short-
term objectives in order to fulfil the long-term goal. My long-term goal is to become the head
manager of this Grange City Hotel for which I have to prepare myself. From the discussions of
Leathers and Eaves (2015), I should follow the trait theory of leadership. From this theory, I
have learned that every leader or manager must have some characteristics such as emotional
stability, enthusiasm, social boldness, self-assurance as well as tough-mindedness.

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Task 3
It has been noted that the managers in the hospitality play an essential role in guiding and
leading the team members in order to enhance the performance of the hotel. As a result, this
helps the organisation to perform well in their business. In this current report, it has been noted
that managers are solely responsible for handling and managing the staffs and administer the
services of the hotel. In this current report, the role of a manager of the Grange city hotel has
been discussed. It has been seen that the managers are also responsible for motivating and
encouraging its team members so that they feel motivated and give their best performance. It
has also been observed that the various ways the manager of the Grange city hotel have
motivated its team members.
3.1 Motivation of the team members
To drive the team members of the hotel, the manager has given chances to the team members
for self-development. This has helped the team members to work for the desired goal and
objectives of the company. In order to sell - the development the team members tend to perform
well and give their hundred percent to their assigned task. As opined by Walker and Walker
(2016), the opportunity of self- development has made the team members compete with each
other and give their best. In order to improve their standard of work and to accomplish the
common goal of the team member and the company the manager has also provided them with
the regular training session where they are given an opportunity to enhance their skills and
other skills and also offer them knowledge regarding the update and recent trends in the hotel
industry. As stated by Lazaroiu (2015), it has also been noted in this report that in order to make
the team members motivated and encourage so that they work hard to achieve their goals the
manager has also provided them with on-time promotions and other intangible incentives.
As a result, this has helped the employees to push their limits and give their best to the hotel. In
order to make the team members more motivated the management of the grange city hotel has
organised many seminars where they can interact with the control of the hotel and these
seminars also help to build trust among the employer and the employees. As opined by De Vito
et al. (2018), besides, building trust these seminars also help the employees and staffs of the
hotel to bond with the management. In the Grange city hotel, it has been seen that the
administration has introduced tangible schemes like incentives and bonuses who perform well.

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As stated by Cunningham (2016), the manager of the hotel also offers a promotion to those
team members and staffs who deliver the high level of services to the customers.
3.2 Managerial decisions in order to achieve the agreed goal
It has been seen that as per the Herzberg's two-factor motivation theory the manager of the
grange hotel should motivate their staffs in order to bring improvement in their standards of
working. As opined by Kuppuswamy et al. (2017), according to this theory the managers must
boost the team members so that they feel encouraged to work towards the agreed goal. In order
to bring job satisfaction among the staffs of the Grange city hotel, the manager can extend the
expectation of the employees regarding their job, so they give their best to achieve the agreed
goal. This has been further supported by Alshmemri et al. (2017), this can be done if the
managers pay extra incentives and bonuses to the staffs and employees of the hotel for their
better performance. The manager of the hotel can also organise seminars where the employees
and team members of the hotel can bond well with the managers. These seminars will help to
understand the perspectives of the employees which as a result will help them to achieve the
agreed goal of the organisation.
Figure 1: Managerial decisions in order to achieve the agreed goal
(Source: Cunningham, 2016)
Motivation theory
Perspectives
of the
employees
Extra
incentives
and bonuses

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Task 4
In this current report, it has been seen that personal skills like communication skill and work
experience help in the career development of the employees and also help to set the agenda in
the near future. It has been noted that managerial role is equally essential for career
development of the employees. In this current report, the skills and position of the managers
have been identified and has also been discussed which supports the development of the
career of the employees.
4.1 Personal skill supporting career development
In order to develop the career of the employees and set agenda for near future managerial
decision and personal skill helps in many ways. As opined by Hon and Lui (2016), this includes
the mangers of the hotel can give the opportunity for learning and development to the
employees which will help them to develop their career effectively. It has also been noted in this
report that the manager of the hotel can introduce workforce plan in the hotel so that the
employees get an opportunity to know their potential and capability. This has been further
supported by Bakker and Demerouti (2014), that personal skills also help in the career
development. It has been seen that communication skill also considered as the crucial
component for the career development.
It has been seen that a useful communication skill not only help the employees to articulate their
skills but also offer authority to their profession and give them a clear chance advancement to
their career. This has been supported by Howard et al. (2016), that it helps to boost the level of
confidence and help them to overcome their nutshell which acts as a plus point for the career
development. It has also been evidenced that good communication skill which is regarded as a
personal skill helps to develop an excellent cordial bond with the management and the seniors
which assist in the career development. As stated by Bustamam et al. (2014), personal skills
which incorporate that with the help of the current work experience the employees can make the
management of the organisation that the employees are interested in gaining new knowledge in
the workplace.

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4.2 Career development approaches
It has been seen that in order to develop career some effective strategies should be taken. This
includes the employees must ask for on-time feedbacks as this will help them make their goals
more realistic and firm. As opined by Lazaroiu (2015), feedbacks will help the employees to
analyse their strength and weakness and work on their fault. Feedbacks also play one of the
significant roles in the career development. Another approach that can be taken into
consideration for the career development is conducting regular self -assessment. As opined by
Cunningham (2016), Self-assessing oneself can help to improve their plan as it can also help
them to understand where they stand and can plan their steps accordingly for the development
of the career.
Regular self-assessment is vital, so it essential for the employees to plan. Another practical
approach to career development the employees must set milestones which includes setting
milestones is a strategy for career planning that will help the employees to go a long way to
accomplish their goals. This has been further supported by Alshmemri et al. (2017), it has been
seen that for a productive career planning the employees should also take into account
conducting a SWOT analysis. The SWOT analysis will help them to unleash chances that the
employees might not have been able to unveil otherwise. As opined by Howard et al. (2016),
understanding one’s limitations can also assist them proactively deal with the situations that
might impact the career of the employees adversely and also act as a barrier to their progress. It
has also seen that these approaches play an active role in the career development and
managerial roles also help in order to set future agenda. All these approaches improve the
employees to boost their confidence.

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Figure 2: Personal skill supporting career development
(Source: Walker, 2016)
Conclusion
On the basis of the entire discussion, it can be concluded that the managers have a significant
role to play in the business organizations. This paper has identified that the democratic
leadership, as well as the management strategy, has been followed in the Grange City Hotel.
From the SWOT analysis, I have identified my strengths and weaknesses, and I have to take
proper strategies in order to mitigate those weak areas. After conducting the self -assessment, I
have also determined my objectives as well as goals for the purpose of my future career
development. On the basis of the SWOT analysis, I have also determined my long-term
objectives and short-term goals. In this current report, it has also been noted that the managers
play an essential role in order to accomplish the agreed target of the organization. It has been
seen that the managers are also responsible for motivating and encouraging its team members
so that they feel motivated and give their best performance. It has also been observed that the
various ways the manager of the Grange city hotel have motivated its team members. In this
report, we have also seen that job satisfaction plays a crucial role in the achievement of the
common goal of the company. It has also been noted that this can be achieved through various
Career
development
approaches
Self-
assessing
Career of
the
employees
SWOT
analysis

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effective ways. In this report, the techniques have been analysed and discussed which help to
increase the job satisfaction among the employees. In this current report, it has also been seen
that personal skill also assists in the career development.

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