BUSINESS IDEA: A Critical Evaluation of Management Styles in the Hospitality Industry

Running head: BUSINESS IDEA
Travel and Tourism Management
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Table of Contents
Introduction....................................................................................................................................2
Task 1............................................................................................................................................2
1.1 Various Types of Management and Leadership Skills.........................................................2
1.2 Evaluation of Communication Process................................................................................3
1.3 Organizational Culture.........................................................................................................4
Task 2............................................................................................................................................5
2.1 SWOT Analysis....................................................................................................................5
2.2 Objectives and Targets........................................................................................................5
Task 3............................................................................................................................................7
3.1 Motivation of the team members..........................................................................................7
3.2 Managerial decisions in order to achieve the agreed goal...................................................8
Task 4............................................................................................................................................9
4.1 Personal skill supporting career development.....................................................................9
4.2 Career development approaches.........................................................................................9
Conclusion...............................................................................................................................11
Reference List..............................................................................................................................12

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Introduction
This report provides the critical evaluation of the various types of management styles that have
been followed in the hospitality industry. In order to conduct the investigation, this paper has
chosen the Grange City Hotel of the UK as the case study. The primary aim of this study is to
identify the practices as well as the principles of the tourism sector. Besides that, the leadership
characteristics of the senior managers, organisational culture, and the communication process
would also be described in this study. Moreover, this report would also discuss the past
experience as well as the future role of this company on the basis of their target and objectives.
Finally, the personal, as well as the managerial skill, would also be described in this paper
which would help to build the career development plan.
Task 1
1.1 Various Types of Management and Leadership Skills
There have been four types of management style found in this hospitality industry such as
autocratic, democratic, and persuasive as well as the laissez faire management style. As
mentioned by Evans et al. (2017), in the autocratic management style, all the decisions
regarding the company are strictly taken by the manager himself. On the other hand, in the
democratic leadership style, the subordinates are also requested to take part in the decision
making process. Arnold and Boggs (2015) have mentioned in a paper that in the active
management style, before taking the decisions, the managers discuss with their subordinates.
The laissez-faire management style, the managers, give full freedom to their employees so that
they can perform the tasks in their own way. Among these four management strategies, it has
been identified that the Grange City Hotel has followed the democratic management style.
As a consequent, the managers of this company also follow the democratic leadership style in
which they also take the opinions of the other employees. From the literature of DuBois et al.
(2015), there are some other leadership strategies which are also found in this company. For
example, the democratic leader must achieve the trust, respect as well as admiration from his
followers and become influential to them. The leader behaves with their followers in a polite as
well as friendly manner so that they can share all their problems with him frankly. Apart from

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that, it is also found in the hotel that there is a healthy relationship between the managers and
the employees.
1.2 Evaluation of Communication Process
This section of the study evaluates the communication process which is followed in this Grange
City Hotel. This HR manager of this business organisation wants to recruit such employees who
have fluency in their communication skill. This hotel has some staffs that have come from
different countries, and as a result of their accent, language, and culture everything is different.
Some of those members do not understand other's language, and therefore there is a
communication gap found in this hotel. This, in turn, would ultimately reduce the profitability of
the company, and thus this company has to implement proper strategies in order to mitigate the
communication problems.
As per the discussions of Arnold et al. (2015), both the people (speaker as well as the audience)
have to pay attention to the process of business communication. Effective business
communication can be defined as a procedure of sending the message in which the receiver
can interpret the exact meaning of the information. There are various ways which are used in
this Grange City Hotel which are one to one conversation, web page, phone, web or video
conferencing, presentations, company meetings and so on. As discussed by Yahaya and
Ebrahim (2016), this fact is clear that every firm has to adopt proper communication strategies
so that the managers can communicate easily with the employees. Apart from that, the benefits
of this effective business communication process are described with the help of figure 1.