Business in Emerging Market

Running head: Business in Emerging Market 1
BUSINESS IN EMERGING MARKET
Student Name
Institution

Business in Emerging Market 2
Table of Contents
Introduction.................................................................................................................................................2
Overview of the SingTel...............................................................................................................................2
1. Emerging market.................................................................................................................................2
2. Identify Institutional Void of chosen emerging market.......................................................................3
2.1 The competitiveness of Turkey..........................................................................................................4
2.2 PESTLE Analysis of Turkey..................................................................................................................4
Political factors....................................................................................................................................4
Economic factors.................................................................................................................................4
Social factors.......................................................................................................................................5
Technological factors...........................................................................................................................5
Legal factors........................................................................................................................................5
Environment factors............................................................................................................................6
2.3 Identified Institutional voids within Turkey.......................................................................................6
3. Business models/products/ services to study......................................................................................7
4. Emulate the business model/products/ services.................................................................................8
5. Recommendations and Conclusions......................................................................................................10
References.................................................................................................................................................12

Business in Emerging Market 3
Introduction
Overview of the SingTel
Singapore Telecommunications Limited company is as commonly referred to as SingTel
is Singapore’s telecommunication company that provides a mobile network to over 4.1 million
subscribers. The company has many other subsidiaries that also offers telecommunication
services to these subscribers more than any other telecommunication company within the
country. Other services that are also offered by the company include IPTV through SingTel TV
and fixed-line telephony among other services. Singtel through its international business strategy
has formed a network into more than 66 countries spread across the world. Despite this coverage,
the company has not reached some countries that commonly refer to an emerging market. For
instance, the company has reached some emerging market while other it has not reached. Some
of the common emerging markets especially the BRICS where the company has reached include
Russia, India, and China. While some countries such as Brazil and South Africa it has not
reached (Singtel.com 2017).
1. Emerging market
The emerging market can have defined as countries with some attributes as developed
countries though not within the standard of developed countries. These emerging countries that
are potential of becoming an emerging market in the future or were once developed countries in
the past (Guégan, Hassani & Zhao 2014). The two examples of an emerging market are
Indonesia and Turkey which has a high potential for marketing Singtel products. The two
countries are selected the SingTel is currently no operating within these two countries through
the country has a high potential for SingTel investment (Cox 2017).

Business in Emerging Market 4
There is a number of reasons for choosing Indonesia vs Turkey as an investment option
for SingTel company. Firstly, when considering potential competitors for SingTel, Turkey has
only two telecommunication companies that are also close partners of the Singtel bringing the
possibility of high demand for products and services. This when compared to Indonesia that has
three telecommunication companies operating within the market that are potential competitors.
Secondly, Turkey has a population of 79.81 million as at 2017 population census that is a
potential market for SingTel products and services (Payne 2018). Indonesia, on the other hand,
has an attractive population that is estimated at 264 million as at the year 2017 is shows the
possibility of high demand for telecommunications in Indonesia given that the SingTel company
has only three competitors companies. Thirdly, in Turkey, business licensing is based on equal
treatment as compared to Indonesia where low foreign investment is encouraged at the expense
of the local investment (Marois 2012). In addition, Indonesia has high bureaucracy when doing
business registration and licensing limiting the emergence of many foreign companies (Marco
2018). Therefore, the most attractive market that Singtel can invest in is Turkey being an open
country with equal opportunity for business as compared to Brazil that opposes foreign investors.
2. Identify Institutional Void of chosen emerging market
The institutional void can be described as the emerging market term for lack of
intermediaries in the market that in return favors investment into the sector. The term was
developed by Khanna and refers to limited intermediaries such as market research and credit card
systems. The intuitional void can be identified based on the competitiveness of the country and
external analysis of the business environment of the country (Meyer & Peng 2016).