Innovation and Entrepreneurship Name of the University Author

Running head: INNOVATION AND ENTREPRENEURSHIP
Innovation and Entrepreneurship
Name of the Student
Name of the University
Authors Note
Course ID

INNOVATION AND ENTREPRENEURSHIP1
Table of Contents
Business Description..................................................................................................................4
Company overview:...................................................................................................................4
Product and Service:..................................................................................................................4
Value Proposition:......................................................................................................................4
Location:....................................................................................................................................5
Industry and Competitor Analysis:............................................................................................5
Competitor analysis:...................................................................................................................6
Marketing:..................................................................................................................................6
Target market:............................................................................................................................6
Market Size:...............................................................................................................................7
Marketing Strategy:....................................................................................................................7
Pricing:.......................................................................................................................................8
Marketing Communications:......................................................................................................9
Management...............................................................................................................................9
Legal Structure:........................................................................................................................10
Financial Forecast....................................................................................................................10
Resources Required:.................................................................................................................10
Income Statement:....................................................................................................................12
Cash Flow Statement:..............................................................................................................12
Break-Even Analysis:...............................................................................................................13

INNOVATION AND ENTREPRENEURSHIP2
Balance Sheet:..........................................................................................................................14
Risks:........................................................................................................................................15
Risk Identified..........................................................................................................................15
Risk management methods:.....................................................................................................16
Milestones:...............................................................................................................................16
Reference List:.........................................................................................................................17

INNOVATION AND ENTREPRENEURSHIP3
Executive Summary:
The current business plan is based on the business idea of launching a mobile repairing
service. The current business plan will be providing a detailed business description of the
products and services along with the locations. Additionally, the market and the competition
will be considered with target market for marketing its services will be also be provided in
this business plan. This business plan will be considering the marketing strategy, pricing and
market communication strategy for advertisement and sales promotions of the product. The
financial segment of the business will be considering the resources required, with set up cost,
financial forecast and breakeven analysis. The business plan will be additionally providing
risk involved in business with risk management techniques as well.