Table of Contents INTRODUCTION...........................................................................................................................1 MAIN BODY...................................................................................................................................1 1. History and summary of John Lewis.......................................................................................1 2.Vision, leadership style and management practices and the various strategies........................2 3.Analysis of Leadership Style, Management Practices and Strategies adopted by John Lewis3 4. Reccomendations.....................................................................................................................5 CONCLUSION................................................................................................................................5 REFERENCES................................................................................................................................6
INTRODUCTION Business management means managing the activities of the business getting people together to complete the desired goals and objectives of the business effectively and efficiently. Present study will be based on the John Lewis company is a chain of high-end department stores. It was founded by John Lewis in 1864. Its headquarter was located at London,SW United Kingdom (Hammer, 2015). Report will include the history and summary of Tesco. It will also include about the leadership style, management practices and its various strategies. MAIN BODY 1. History and summary of John Lewis John Lewis was founded in 1864.In 1905 Lewis acquired a second store, Peter Jones in Sloane Square, London. His son John Spedan Lewis began the partnership in 1920. The partnership firm was purchased in the London. Jessops re branded itself as John Lewis on 27 October 2002. Thee name of the partnership firm bought as Self ridge Provincial Stores. This group consist of sixteen suburban and provincial department stores included Cole Brothers, Sheffield and many more all of them continue to trade and then re-branded as John Lewis & partners. Its branches in London named as Peter Jones, John Barnes, John Pound and Bon Marche (Roseman and vom Brocke, 2015).The provincial branches were Robert Sayle of Cambridge and Peter borough, Tyrrell & Green of Southampton and Lance & Lance of Weston- super-Mare. They also had “silk shops” at Edinburgh. The first John Lewis store was constructed as part of a shopping centre was relocated in Nottingham. The announcement of an anchor tenant such as John Lewis contributes to the certainty. John Lewis stores closed on Mondays allowed staff two day weekends. It is the first departmentstoreintheUKthatadoptcentralbuying,theJonellnameforownbrand merchandise in 1937. The brand was replaced by John Lewis in 2001. It also provides Waitrose own brand products such as cleaning materials and party stationery. Investment has been made across the group in the twenty-first century. This is the largest branch in the partnership. The complete building was completed in 2007. It also started its new 'Place to eat' restaurant and a brasserie and bistro in the store. John Lewis food hall from Wait rose was opened in the basement. John Lewis changes its brand name to become John Lewis & Partners. John Lewis & partners is the eighth best private sector employees in the UK based on the reviews and ratings of 1
the public in UK. John Lewis partnership is operated in the 52 John Lewis stores in the Great Britain. 35 stores are the traditional department stores and 12 are 'John Lewis at home' stores. They also started working from home and focus on electrical, home and technology products. In 2016 it planned to enter in the Irish market. It opened with a limited number of john Lewis branded home furnishings (Doppelt, 2017).It opened five shop-in-shop branches in Myer department stores in Australia. Rationale behind choosing this company is that it is the largest chain of department stores operating in the United Kingdom under the retail sector. 2.Vision, leadership style and management practices and the various strategies The vision of the John Lewis is to grow its business operations with full of opportunities and by creating new ideas and innovation in the company so that the organizational goal can be achieved. The leadership style followed by the John Lewis is democratic leadership style that is also known as participative leadership style. In this leadership style the members of the group are more participative and take part in the decision making process. If employees are not involving in the decision making process they are not aware about the company's policies and regulations. So in John Lewis the decision is being taken by the leaders as well as the employees. Through this leadership style employees also feels that they are the part of the company. This helps in achieving the goals and objectives of the company (Derr and DeLong, 2018).Due to this style the employees take initiative in doing work effectively and efficiently. As in John Lewis the leader is friendly to its subordinates so that they can share the problem facing by them. It also helps in building the good relation between the leader and its subordinates. This style helps in creating the job satisfaction among the employees. Greater participation of employees in the company's decision helps in getting more creative ideas to solve the problems of the company. Management practice followed by John Lewis is employee engagement activity. It involves that employees will be engaged in the company so that they can't feel alone and stressed. John Lewis is conducting the employee engagement activities to improve the performance and productivity of employees. If employees are not known to each other the working environment of the company may affect the productivity of employees. As they are not feeling good and secure in the company. Employee engagement activity helps in growth of the employees as wellfor the company. By using this management practice John Lewis can improve the productivity of 2
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employees. Due to this job satisfaction is also increased and the retention is higher that leads to lower employee turnover in John Lewis (Holten and Brenner, 2015) Another management practice is giving reward. Reward is giving to the employees based on their performance. If the employee is performing good then it will be given reward of it. By using this practice John Lewis enhance the motivation of its employees. As they are motivated to achieve more and build the loyalty for the company. John Lewis used the 4Ps marketing strategy in the company. It believes that providing quality product helps in achieving the customer satisfactions. It said that price is the heart of the business. It adopts the competitive pricing strategy that helps in keeping the quality and value in mind. This strategy helps in achieving the goals of the company. John Lewis uses this strategy to enhance the marketing of its products in the market. It helps in bringing some new ideas and innovation that leads to the growth of the company. The situational theory of leadership is used to analyze the result in the John Lewis. In this theory the action is taken based on the situation of the company. As if the subordinates are skilled then democratic style of leadership is being used by the company depend on the situation. For John Lewis transformational leadership style is more appropriate as in this style changes are brought that will lead to the success in the future. The changes brings new innovative ideas that enhances the growth of the company (Iqbal, Anwar and Haider, 2015). 3.Analysis of Leadership Style, Management Practices and Strategies adopted by John Lewis John Lewis adopted the democratic style in which leaders of John Lewis builds the relationship with their employees in order to know about them and their strengthen relations with them. They conduct various surveys on employee satisfaction to get to know about their employees. Then they find out the problems that are facing by the employees and work to solve their problems. They also implement various quality management techniques that help them to reduce theirproblems, improves efficiency and boost the employee morale. They push employees to think innovative and motivate them to identify their own areas of development and help them to achieve their goals. Leaders of John Lewis implement democratic style which is beneficial for the company in many ways such as gaining loyal employees, better work environment,increasing the employee satisfaction and coordination between the team members. Thiswill increase the efficiency and work style (Regina, Joseph and Daniel, 2016).The employees become more productive and try to give their best to the company that can help to 3
achieve the target of the company. It also helps in earning profit and due to it employees are given rewards. This helps in motivating the employees to perform better in the future. John Lewis used employee engagement practice. It uses various techniques to implement this practice. These techniques such as:- 360 Degree Feedback:-It theprocees in which employees of John Lewis get feedback from the other employees, their subordinates and peers that are working with them. This helps in know about the performance, strength, weaknesses of the employee. This helps in making employee more effective. For the implementation of this technique HR department of John Lewis conduct the interview of the employees regarding the views for other employees to measure the performance. In the interview HR ask some questions to the employees. On the basis of it measure the performance. They follow the Key Performance Indicator(KPI) to measure the performance. Through this they measure the employees performance and give feedback to them so that they improve the performance on the basis of the reviews given by the employees (Day, Gu and Sammons, 2016). Give everyone right job:-John Lewis appoints everyone on right roles according to their qualification, knowledge, experience, skills and qualities. This make employees comfortable and engage in their work. For this company hire freshers, describe about the job and give him training. After that they give a basic roles and responsibilities with a little challenging tasks for completion. Then aftersometime,theyevaluatetheperformanceoftheemployees.Onthebasisofits performance ,they give a right job according to its qualification and certification. For example:- An employee who wants to become sales manager in John Lewis. Firstly, employee have to complete the sales target given by sales manager of the company. On the basis of his performance they will give the promotion and then it becomes the sales manager by fulfilling the roles and responsibilities by completing the task assigned to it (Sanzo, 2016). Frequently discuss engagement:- Managers of the company uses transparent approach in that they involve their employees in decision making or problem solving process. This approach is valuable for the company and they retain for longer period in the company. For implementing this approach John Lewis conduct weekly team meeting in which employees, managers and leaders come together and discuss the issues plans of the company regarding employees, departments, activities and strategies. 4
By using this management practice, company get effective and satisfied employees that helps company to get innovative and qualitative products at low cost that lead consumers to consume qualitative products at low price (What is business management,2019).This helps company in making more profit and increase in the market share 4. Reccomendations For the improvement company can add more customer value in the products and bring innovative products that can help customers to improve their lifestyles and comfort ability. This will bring more customer base to the company. Itcan also involve the customers and make them their central by using digital marketing. For that company have to make account on the digital platforms. After that, company can use various strategies such as discounts or shout-outs etc. Company can also tag their customers in the post. This will make customer engagement in business strong. Leaders of the company can use reflection to improve the leadership style. Reflection allows leadertounderstandthatwhatisimportantandwhatcanbedonedifferently.After understanding these two aspects, leaders can change their style for the betterment of employees. Also, leaders can listen to their employees with open mind and allow them to participate in every decision making process.Company can use recognition approach for the improvement in employee engagement process. Giving recognition can boost the employees' confident and motivate him/her to do better performance in the future. This will help in increment of satisfaction level of employee and he/she will retain in John Lewis. CONCLUSION From the above study it can be concluded that leadership style, management practices and strategies plays an important role in the company. Maintaining the coordination between all these practices helps in achieving the goal of the company. As participative leadership style helps in involving all the subordinates of the group to take part in the decision making process that helps company in getting new ideas and solutions from it. Wrongimplementation of strategies or wrong adoption of style can lead to failure of business. It can be observed from the above study that leadership style plays a vital role in the company. 5
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