Business Model of Canvas Model

business model – think big
STUDENT DETAILS
STUDENT DETAIL

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Executive Summary
The Arden Centre is the selected company for this report. This report incorporates the
discussion about the company through the aspects of canvas model. The company provides
effective treatment to drugs addicts. They also offer luxuries place for accommodation so that
their patients can stay with obtaining their treatment. From this report, it is obtained that
targeted audience of the company belongs from the financially sound category.

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Table of Contents
I. Introduction........................................................................................................................3
II. Business model...................................................................................................................3
A. Building blocks............................................................................................................3
1. Customer segments..................................................................................................3
2. Key partners.............................................................................................................4
3. Value proposition.....................................................................................................4
4. Key activities...........................................................................................................5
5. Channels...................................................................................................................5
6. Revenue Streams......................................................................................................5
7. Cost Structure..........................................................................................................5
8. Key resources...........................................................................................................5
9. Customer relationships............................................................................................5
B. Interrelationships................................................................................................................6
C. Critical success factors.......................................................................................................6
D. Downside risks...................................................................................................................7
E. Business model changes.....................................................................................................7
III. Conclusion.......................................................................................................................8
IV. Recommendations...........................................................................................................8
References..................................................................................................................................9

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I. Introduction
In this report, there will be a discussion about the company “The Arden Centre”. The
company offers services for treating substance and process addiction in the home-like private
atmosphere (Ardencentre.com.au, 2020). The company utilizes Artificial Intelligence (AI) in
monitoring the performance of their patients. The company was founded in 2018 and they are
located in Southport QLD 4218, Australia. In this report, there will be a discussion about the
business model of the company that will incorporate building blocks, interrelationships,
critical success factors, downside risks, business model changes, etc.
II. Business model
The Arden Centre offers a home-like environment to the people who come to the
centre for overcoming their substance or process or both kinds of addiction. The company
has an innovative system to monitor the activities or performance of the patients by
incorporating the utilization of Artificial Intelligence. The Arden Centre provides the
treatment of drug addiction that includes the use of heroin, marijuana, cocaine, alcohol,
behavioural addiction, gaming addiction, gambling addiction, etc. The condition is that
patients have to spend a fixed period of time in the luxury centre and after completing the
course they will experience a positive change in their life (Cansdale, 2019).
A. Building blocks
Nine sub-parts of building blocks will be discussed in the below section:
1. Customer segments
Sex Any gender can opt for the treatment.
Complete privacy maintains in the Arden
Centre regarding their personal details.
Targeted audience People who are addicted to any kind of

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harmful addiction that is putting an adverse
effect on their psychological or
physiological condition.
Specific addiction Treatment available for any kind of
addiction including behaviour addiction also
(Cations, et. al., 2020).
Income category A person should be financially sound for
affording the high fees of the company’s
program. Drug addiction 21 days program
costs around $4000.
Age 18++
2. Key partners
Media resource, hospitals, health care centres and media platform are the key partners
of the company. From hospitals and health care centres they get regular information
about the use of latest medications. Through media platforms (also including social
media) the company spread awareness among their targeted audience.
3. Value proposition
i. With the help of the client, the clinical staff identifies the level of addiction in a
person (Jung, 2019).
ii. After identifying the level of addiction, they suggest programs join.
iii. After joining the programs, a person has to live in the luxury centre of the company
only and they have to do various exercises to strengthen the psychological and
physiological health (Grimley, et. al., 2019).

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iv. The company monitors the health and performance of the patients by using AI
systems in an effective and efficient way.
4. Key activities
It is important that patients should follow the activities and diet plans suggested by the
advisor. The program commonly includes medication, breathing exercise, motivation
lectures, medications (different for every patient), etc (Killington, et. al., 2019).
5. Channels
The company has contracts with various hospitals and health care clinics. Even
though, the marketing management of the company also promotes themselves on various
social media platforms (Lynch, Mackintosh, Luker & Hillier, 2019).
6. Revenue Streams
The Arden Centre earns revenue by offering treatment to the patient for overcoming
drug addiction with luxuries accommodation (Ardencentre.com.au, 2020).
7. Cost Structure
Cost structure of the company includes the cost of the location, medication cost, food
cost, remuneration of the clinical staff, etc (Postol, Marquez, Spartalis, Bivard & Spratt,
2019).
8. Key resources
Key resources of the company include their research on the addiction
behaviour and their innovative methods to monitor the changes in the patients
(Silverman, Holtyn & Toegel, 2019).

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9. Customer relationships
They have brought together a database of the customers and they much of the time send
them inspirational quotes, safeguards measures and they likewise conduct online games for
those donors who had gone to their bundles. Essentially, the association contacts its
customers through the mechanism of advanced frameworks in a viable and greenway. The
organization likewise has the inclusion that much in the wake of taking the cure, an
individual can live in contact with their system contributions, right now they have to
illuminate about their previous existence (Collings, Munro & Allan, 2020).
B. Interrelationships
The company incorporates the database of two categories of the people. First, they
have the database of all those people who had attained their programs and meditations
sessions to overcome their addiction. Even after completing the course, there are minor
changes that people can get fascinated to their old addiction again. Thus, to stop their
patient from being addicted again they sent them regular notification which consists of
motivational quotes and practical ways to control the urges. Second, they have the database
of the people who are suffering from any addiction and they strongly want to overcome it.
The management of the company request such people to join their programs in order to
completely overcome the addiction in an effective and efficient way (Silverman, Holtyn &
Toegel, 2019).
C. Critical success factors
The critical success factors of the company are that they motivate people to join their
programs for making their life better. They also spread awareness in their targeted
audience that consuming drugs not only affect their health at the physiology level but it
also put adversely impact on their psychological health as well. When people get aware of

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the harmful effects of drug consumption then they immediately search on the internet
about methods to overcome addiction. While searching for methods to overcome, the
company’s search engine optimization program shows them results for joining the Arden
Centre to completely overcome their addiction. Apart from this, another critical factor of
the company is that they also charge premium fees from their clients because according to
their business plan they offer luxury places for treatment so that patient can live with
them and in the meanwhile, the patient also gets the treatment under the surveillance of
the clinical staff (Lynch, Mackintosh, Luker & Hillier, 2019).
D. Downside risks
The relegated drawback dangers with the organization are connected with those
individuals who again become addictive to a specific drug that they utilized previously.
As, it is watched not just in the recovery focal point of the Arden Centre yet at the
worldwide level, that couple of quantities of individuals got dependent on the medication
again significantly in the wake of going to different projects and much in the wake of
taking different prescriptions. So as to beat such hazard, the Arden Centre had just begun
its tasks wherein they show individuals measures and insurances. These measures help
individuals to avoid any sort of medications since drugs influence their psychological just
as their physical wellbeing. Besides, the end program of the Arden Centre educates about
the unfavorable impact of having medications and they demand individuals to
consistently keep in contact with their locale benefits so they will get opportune finding
out about the most recent strategies to stop the inclinations for any medications. As
indicated by the organization, in the wake of leaving the recovery communities, the brain
science of the individual assumes a significant job. They should keep a positive mental
demeanour in light of the fact that fusing positive mental conduct will assist them with
staying endlessly from the sort of medications

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E. Business model changes
The business model of the company is based on the profile to offer a luxurious
environment to the patients. This business model of the company allows them to
charge high fees from the patients. Even, patients also agree to give them premium
fees because they get exposure to the luxuries environment (Ardencentre.com.au,
2020).
III. Conclusion
Through this study, it is concluded that the company earns revenue from offering
treating to patients who are suffering from any kind of addiction. The company also
incorporates the utilization of AI in monitoring the health and activities of their
patients in an effective and efficient way.
IV. Recommendations
It is advised to the company that they should focus on the digital medium of
marketing to create awareness among their targeted audience. By creating awareness
among the audience, the company can experience massive growth. On the other hand,
it is a great move to create awareness among the audience regarding the harmful
effects of drug consumption (Collings, Munro & Allan, 2020).

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References
Ardencentre.com.au. (2020). Luxury Drug & Alcohol Rehabilitation Centre. Retrieved
from: https://www.ardencentre.com.au/
Cansdale, D. (2019). Drug and alcohol rehab program. Welcome house promising
double the rate of success for addicts. Retrieved from:
https://www.abc.net.au/news/2019-03-27/new-drug-alcohol-rehab-program-
welcome-house-for-victoria/10879580
Cations, M., May, N., Crotty, M., Low, L. F., Clemson, L., Whitehead, C. & Laver, K. E.
(2020). Health professional perspectives on rehabilitation for people with
dementia. The Gerontologist, 60(3), 503-512.
Collings, S., Munro, A. & Allan, J. (2020). How rehab helps heavy drug and alcohol
users think differently. Retrieved from: https://theconversation.com/how-rehab-
helps-heavy-drug-and-alcohol-users-think-differently-118822
Grimley, R. S., Rosbergen, I. C., Gustaffson, L., Horton, E., Green, T., Cadigan, G., ... &
Kuys, S. (2019). Assessment and selection for rehabilitation following acute
stroke: a prospective cohort study in Queensland, Australia. Clinical
rehabilitation, 33(7), 1252-1263.
Jung, T. D. (2019). The exploration of pioglitazone’s potential as a pharmacotherapy
option for drug addiction. University of Western Ontario Medical
Journal, 87(S1), 11-14.
Killington, M., Fyfe, D., Patching, A., Habib, P., McNamara, A., Kay, R. & Crotty, M.
(2019). Rehabilitation environments: Service users’ perspective. Health
Expectations, 22(3), 396-404.

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Lynch, E. A., Mackintosh, S., Luker, J. A., & Hillier, S. L. (2019). Access to
rehabilitation for patients with stroke in Australia. Medical Journal of
Australia, 210(1), 21-26.
Postol, N., Marquez, J., Spartalis, S., Bivard, A., & Spratt, N. J. (2019). Do powered
over-ground lower limb robotic exoskeletons affect outcomes in the rehabilitation
of people with acquired brain injury?. Disability and Rehabilitation: Assistive
Technology, 14(8), 764-775.
Silverman, K., Holtyn, A. F., & Toegel, F. (2019). The utility of operant conditioning to
address poverty and drug addiction. Perspectives on Behavior Science, 42(3),
525-546.