BUSINESS MODEL1 Executive Summary The Arden Centre is the selected company for this report. This report incorporates the discussion about the company through the aspects of canvas model. The company provides effective treatment to drugs addicts. They also offer luxuries place for accommodation so that their patients can stay with obtaining their treatment. From this report, it is obtained that targeted audience of the company belongs from the financially sound category.
BUSINESS MODEL3 I.Introduction In this report, there will be a discussion about the company “The Arden Centre”. The company offers services for treating substance and process addiction in the home-like private atmosphere (Ardencentre.com.au, 2020). The company utilizes Artificial Intelligence (AI) in monitoring the performance of their patients. The company was founded in 2018 and they are located in Southport QLD 4218, Australia. In this report, there will be a discussion about the business model of the company that will incorporate building blocks, interrelationships, critical success factors, downside risks, business model changes, etc. II.Business model The Arden Centre offers a home-like environment to the people who come to the centre for overcoming their substance or process or both kinds of addiction. The company has an innovative system to monitor the activities or performance of the patients by incorporating the utilization of Artificial Intelligence. The Arden Centre provides the treatment of drug addiction that includes the use of heroin, marijuana, cocaine, alcohol, behavioural addiction, gaming addiction, gambling addiction, etc. The condition is that patients have to spend a fixed period of time in the luxury centre and after completing the course they will experience a positive change in their life (Cansdale, 2019). A.Building blocks Nine sub-parts of building blocks will be discussed in the below section: 1.Customer segments SexAny gender can opt for the treatment. Complete privacy maintains in the Arden Centre regarding their personal details. Targeted audiencePeople who are addicted to any kind of
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BUSINESS MODEL4 harmful addiction that is putting an adverse effect on their psychological or physiological condition. Specific addictionTreatment available for any kind of addiction including behaviour addiction also (Cations, et. al., 2020). Income categoryA person should be financially sound for affording the high fees of the company’s program. Drug addiction 21 days program costs around $4000. Age18++ 2.Key partners Media resource, hospitals, health care centres and media platform are the key partners of the company. From hospitals and health care centres they get regular information about the use of latest medications. Through media platforms (also including social media) the company spread awareness among their targeted audience. 3.Value proposition i.With the help of the client, the clinical staff identifies the level of addiction in a person (Jung, 2019). ii.After identifying the level of addiction, they suggest programs join. iii.After joining the programs, a person has to live in the luxury centre of the company only and they have to do various exercises to strengthen the psychological and physiological health (Grimley, et. al., 2019).
BUSINESS MODEL5 iv.The company monitors the health and performance of the patients by using AI systems in an effective and efficient way. 4.Key activities It is important that patients should follow the activities and diet plans suggested by the advisor. The program commonly includes medication, breathing exercise, motivation lectures, medications (different for every patient), etc (Killington, et. al., 2019). 5.Channels The company has contracts with various hospitals and health care clinics. Even though, the marketing management of the company also promotes themselves on various social media platforms (Lynch, Mackintosh, Luker & Hillier, 2019). 6.Revenue Streams The Arden Centre earns revenue by offering treatment to the patient for overcoming drug addiction with luxuries accommodation (Ardencentre.com.au, 2020). 7.Cost Structure Cost structure of the company includes the cost of the location, medication cost, food cost, remuneration of the clinical staff, etc (Postol, Marquez, Spartalis, Bivard & Spratt, 2019). 8.Key resources Key resources of the company include their research on the addiction behaviour and their innovative methods to monitor the changes in the patients (Silverman, Holtyn & Toegel, 2019).
BUSINESS MODEL6 9.Customer relationships They have brought together a database of the customers and they much of the time send them inspirational quotes, safeguards measures and they likewise conduct online games for those donors who had gone to their bundles. Essentially, the association contacts its customers through the mechanism of advanced frameworks in a viable and greenway. The organization likewise has the inclusion that much in the wake of taking the cure, an individual can live in contact with their system contributions, right now they have to illuminate about their previous existence (Collings, Munro & Allan, 2020). B.Interrelationships The company incorporates the database of two categories of the people. First, they have the database of all those people who had attained their programs and meditations sessions to overcome their addiction. Even after completing the course, there are minor changes that people can get fascinated to their old addiction again. Thus, to stop their patient from being addicted again they sent them regular notification which consists of motivational quotes and practical ways to control the urges. Second, they have the database of the people who are suffering from any addiction and they strongly want to overcome it. The management of the company request such people to join their programs in order to completely overcome the addiction in an effective and efficient way (Silverman, Holtyn & Toegel, 2019). C.Critical success factors The critical success factors of the company are that they motivate people to join their programs for making their life better. They also spread awareness in their targeted audience that consuming drugs not only affect their health at the physiology level but it also put adversely impact on their psychological health as well. When people get aware of
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BUSINESS MODEL7 the harmful effects of drug consumption then they immediately search on the internet about methods to overcome addiction. While searching for methods to overcome, the company’s search engine optimization program shows them results for joining the Arden Centre to completely overcome their addiction. Apart from this, another critical factor of the company is that they also charge premium fees from their clients because according to their business plan they offer luxury places for treatment so that patient can live with them and in the meanwhile, the patient also gets the treatment under the surveillance of the clinical staff (Lynch, Mackintosh, Luker & Hillier, 2019). D.Downside risks The relegated drawback dangers with the organization are connected with those individuals who again become addictive to a specific drug that they utilized previously. As, it is watched not just in the recovery focal point of the Arden Centre yet at the worldwide level, that couple of quantities of individuals got dependent on the medication again significantly in the wake of going to different projects and much in the wake of taking different prescriptions. So as to beat such hazard, the Arden Centre had just begun its tasks wherein they show individuals measures and insurances. These measures help individuals to avoid any sort of medications since drugs influence their psychological just as their physical wellbeing. Besides, the end program of the Arden Centre educates about the unfavorable impact of having medications and they demand individuals to consistently keep in contact with their locale benefits so they will get opportune finding out about the most recent strategies to stop the inclinations for any medications. As indicated by the organization, in the wake of leaving the recovery communities, the brain science of the individual assumes a significant job. They should keep a positive mental demeanour in light of the fact that fusing positive mental conduct will assist them with staying endlessly from the sort of medications
BUSINESS MODEL8 E.Business model changes The business model of the company is based on the profile to offer a luxurious environment to the patients. This business model of the company allows them to charge high fees from the patients. Even, patients also agree to give them premium fees because they get exposure to the luxuries environment (Ardencentre.com.au, 2020). III.Conclusion Through this study, it is concluded that the company earns revenue from offering treating to patients who are suffering from any kind of addiction. The company also incorporates the utilization of AI in monitoring the health and activities of their patients in an effective and efficient way. IV.Recommendations It is advised to the company that they should focus on the digital medium of marketing to create awareness among their targeted audience. By creating awareness among the audience, the company can experience massive growth. On the other hand, it is a great move to create awareness among the audience regarding the harmful effects of drug consumption (Collings, Munro & Allan, 2020).
BUSINESS MODEL9 References Ardencentre.com.au. (2020).Luxury Drug & Alcohol Rehabilitation Centre. Retrieved from:https://www.ardencentre.com.au/ Cansdale, D. (2019).Drug and alcohol rehab program. Welcome house promising double the rate of success for addicts. Retrieved from: https://www.abc.net.au/news/2019-03-27/new-drug-alcohol-rehab-program- welcome-house-for-victoria/10879580 Cations, M., May, N., Crotty, M., Low, L. F., Clemson, L., Whitehead, C. & Laver, K. E. (2020).Healthprofessionalperspectivesonrehabilitationforpeoplewith dementia.The Gerontologist,60(3), 503-512. Collings, S., Munro, A. & Allan, J. (2020).How rehab helps heavy drug and alcohol users thinkdifferently. Retrieved from:https://theconversation.com/how-rehab- helps-heavy-drug-and-alcohol-users-think-differently-118822 Grimley, R. S., Rosbergen, I. C., Gustaffson, L., Horton, E., Green, T., Cadigan, G., ... & Kuys, S. (2019). Assessment and selection for rehabilitation following acute stroke:aprospectivecohortstudyinQueensland,Australia.Clinical rehabilitation,33(7), 1252-1263. Jung, T. D. (2019). The exploration of pioglitazone’s potential as a pharmacotherapy optionfordrugaddiction.UniversityofWesternOntarioMedical Journal,87(S1), 11-14. Killington, M., Fyfe, D., Patching, A., Habib, P., McNamara, A., Kay, R. & Crotty, M. (2019).Rehabilitationenvironments:Serviceusers’perspective.Health Expectations,22(3), 396-404.
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BUSINESS MODEL10 Lynch,E.A.,Mackintosh,S.,Luker,J.A.,&Hillier,S.L.(2019).Accessto rehabilitationforpatientswithstrokeinAustralia.MedicalJournalof Australia,210(1), 21-26. Postol, N., Marquez, J., Spartalis, S., Bivard, A., & Spratt, N. J. (2019). Do powered over-ground lower limb robotic exoskeletons affect outcomes in the rehabilitation of people with acquired brain injury?.Disability and Rehabilitation: Assistive Technology,14(8), 764-775. Silverman, K., Holtyn, A. F., & Toegel, F. (2019). The utility of operant conditioning to address poverty and drug addiction.Perspectives on Behavior Science,42(3), 525-546.