BUSINESS PLAN 14 14 BUSINESS PLAN Part I: Introduction

BUSINESS PLAN BUSINESS PLAN 14 14 BUSINESS PLAN Business Plan Author’s Note: Part One: Introduction 2 A: Executive Summary 2 B: Business Philosophy/Mission Statement 2 C: Product or Service Description 3 D: Self Analysis 4 Part Two: Marketing Research 5 E: Conduct Secondary Research in the following areas: 5 F: Primary Research: 5 G: Competition 6 H: Market Segment Analysis 6 I: Analysis of Potential Location 6 Part 3: Organisation and Personnel Plan 7 J: Ownership Choices 7 K