Marketing and Sales Plan for Dragon Feast Restaurant in Singapore

The Entrepreneurship Report

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Executive Summary
In any organisation, making plans become very much important. The plans regarding the
different departments can be made citing the resources available with the firm. In order to
make sure that plans are working according to what was planned, it is essential that
companies checks its feasibility. A Dragon feast is a restaurant is planned to open in the
Pulau Ujong. It is established as an international franchise by the innovative approach to the
image of the firm and presentation. It will offer all the type of foods at lowest of prices. This
plan sticks towards giving fulfil the increasing demand for snacks type of outlets at the highly
visited places in Singapore. This report gives the marketing and sales plan for the company
along with financial feasibility analysis. In the last section of the report, operational and
action plan has been given so that they could easily implement their plans.
Contents

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Executive Summary...............................................................................................................................1
Introduction...........................................................................................................................................2
Background of the business plan...........................................................................................................2
Marketing and Sales plan for Dragon feast............................................................................................2
Strategies of marketing used by firm.................................................................................................3
Grand Opening..............................................................................................................................3
In store marketing..........................................................................................................................3
Local store marketing....................................................................................................................3
Local Media...................................................................................................................................3
Market analysis..............................................................................................................................3
Sales estimation.................................................................................................................................4
Key Decision Makers....................................................................................................................4
Product’s sourcing.........................................................................................................................4
Sales strategy.........................................................................................................................................4
Communication with consumers........................................................................................................4
Word of Mouth..................................................................................................................................5
Management Team............................................................................................................................5
Organisational structure.....................................................................................................................5
Personnel plan...................................................................................................................................5
Financial feasibility...............................................................................................................................5
Sales Forecasting...............................................................................................................................6
Break-Even Analysis.....................................................................................................................6
Operational Plan....................................................................................................................................6
Components of the production process..............................................................................................6
Porter’s value chain model............................................................................................................6
Action plan............................................................................................................................................8
Conclusion...........................................................................................................................................10
REFERENCES....................................................................................................................................10
Appendix.............................................................................................................................................12
Appendix 1......................................................................................................................................12
Appendix 2......................................................................................................................................12
Appendix 3......................................................................................................................................12
Appendix 4......................................................................................................................................13
Appendix 5......................................................................................................................................13

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