Operation Management

Running Head: OPERATION MANAGEMENT
Operation Management
Student’s Name
University Name
Author’s Note

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OPERATION MANAGEMENT
Table of Contents
1. Introduction..................................................................................................................................3
1.1 Objectives...............................................................................................................................3
1.2 Mission...................................................................................................................................3
1.3 What are the keys to success?................................................................................................3
2. Projections of the Company.........................................................................................................4
2.1 Ownership of the Company...................................................................................................4
2.2 Summary of the Start Up.......................................................................................................4
2.3 Start Up requirements............................................................................................................5
2.3.1 Start Up Expenses...........................................................................................................5
2.4 Total Start Up Expenses.........................................................................................................6
2.4.1 Start Up Assets................................................................................................................6
2.5 Location and Facilities...........................................................................................................6
3. Products.......................................................................................................................................8
3.1 Product description................................................................................................................8
3.3 Sourcing.................................................................................................................................8
3.4 Sales Programs.......................................................................................................................9
3.4.1 Grand Opening................................................................................................................9
3.4.2 Point of Purchase.............................................................................................................9

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OPERATION MANAGEMENT
3.4.3 Direct Mail Piece.............................................................................................................9
4. Strategic Implementation.............................................................................................................9
4.1 Competitive Edge...................................................................................................................9
4.2 Marketing Strategy...............................................................................................................10
4.3 Pricing Strategy....................................................................................................................10
4.4 Brand Challenges.................................................................................................................10
4.5 Sales Strategy.......................................................................................................................11
4.6 sales Forecast.......................................................................................................................11
4.7 Strategic Alliances...............................................................................................................12
4.8 Milestones............................................................................................................................12
4.8.1 Milestones and action Plan............................................................................................13
Reference List and Bibliography...................................................................................................15

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OPERATION MANAGEMENT
1. Introduction
1.1 Objectives
The main objective of this Business Development plan is to establish the presence of a
successful new fast food outlet and thereby gain an entry in to the market share of the fast food
industry of Singapore.
The new outlet of the Sydney based emerging Asian and American foods company is to
establish Fresin Fries as one of the destination spot for the mall goers of Singapore. The
company wants to starts the operations of the first outland store of the Fresin Fries in Singapore
at the advent of their fourth year in to the business. After opening the first stall in the super mall
of Singapore, the company is aiming for a sustainable target of selling franchises of their stores
in the surrounding metropolis like Jakarta, Bangkok, Manila as well as Kuala Lumpur.
1.2 Mission
The main goal of this project is to open one of the most flourishing outlets of fast food in
Singapore. This outlet is to be projected by the company as a market tester. That is why this
outlet of Fresin Fries is to be located inside the central mall of Singapore. The main aim of the
company after the establishment of the store would be aim towards becoming one of the premier
fast food brands in the local market. The customers visiting the outlets of Fresin Fries are
supposed to enjoy a total experience when they visit this outlet. The plan is to sell merchandise
like prepackaged sauces, t shirts, potato cutters as well as other ancillary sales item which would
be outside the scope of target sales.
1.3 What are the keys to success?