Business Plan for Vegan Cosmetics

This presentation provides a detailed business plan for Vegan Cosmetics, focusing on the production of natural cosmetic products in Moldova. It includes industry and market analysis, opportunities, team composition, marketing strategies, operational plan, financial plan, and conclusion.

Business plan

Table of Content
• Introduction
• Industry and market analysis
• Opportunities
• Team composition
• Marketing strategies
• Operational plan
• Financial plan
• Conclusion
• References

Introduction
Business plan is defined as a written document which includes
objectives of all businesses, different ways to achieve those goals
and target to achieve all objectives. The below business plan is
based on Vegan Cosmetics. The production of business would be
in Moldova. Vegan cosmetics will be established as a salon who
will be using all cosmetic products with the help of natural
resources that would not harm people's skin.

Industry and Market analysis
Political factors:- Vegan cosmetics has to ensure product safety so in
terms of personal care product safety allows to have an hands on
approach to assure there is safety.
Economic factors:- In terms of economic factors customers are
conscious about all prices but as in context with beauty products
both men and women need to go to salon to remove scars and so on.

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Social Factors:- As in vegan cosmetics they will be providing different
kind of services so as in terms of saturated market they will be using
products from natural resources so through their products customers
will get attracted because each individual cares for their skin.
Technological factors:- In today's world online businesses are more in
demand but now people trust more in getting beauty products offline
so it is good for vegan cosmetics to keep all quality beauty products
in their salon.

Opportunities
Unique selling proposition:- In terms of vegan cosmetics their unique
proposition is that they will be providing all skin care products that
have been established with the help of natural products which is a very
unique thing as other salons were not providing such products.
Competitors:- The main competitors of vegan cosmetics are Modern
mineral make up, Urban decay.
Better than competitors:- The cosmetic industry is better than its
competitors because their main target was the people who have
sensitive skin and other competitors were mostly engaged with selling
their products rather than thinking about customers.

Competitive advantage:- Vegan cosmetics will be able to
achieve competitive advantage because of their unique
beauty products which they were offering.
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Target Customers and Business strategy
– Target customers:- The target customers of company was both
men and women who were having sensitive skin and can't use any
kind of beauty product.
– Business strategy:- Vegan cosmetics main business objective was
to continuously innovate their products and make best possible use
of natural resources.

Key marketing strategy and operational plan
Vegan cosmetics will market their products by selling products to medium
sized stores and then generating online sales.
The products will be made by using all kind of natural resources, melting
both wax and fragrance.

Financial plan

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As per above discussion it has been concluded business plan is very much necessary
while starting any kind of business. It includes many things like different
opportunities, target customers. Before starting any business company should
look at their competitors and then formulate whole business plan.
Conclusion

Fauzi, R.U.A., 2021, January. The Influence of Business Plan Competition and Loan
Provision on Nurturing the Spirit of Entrepreneurship Among Students. In
Conference on International Issues in Business and Economics Research (CIIBER
2019) (pp. 188-192). Atlantis Press.
Yi, J., 2021. Jacobv Yi & Co. Business Plan.
Wahyuni, P.R., Wibisono, A. and Prasetyo, E.N., 2021, February. Business plan for the
establishment of seaweed nursery in Poteran Island: a case study in fish farmers
group. In IOP Conference Series: Earth and Environmental Science (Vol. 649, No.
1, p. 012027). IOP Publishing.
References

Thank you