Business Plan for Steve Ltd

This report revolves around the business plan of Steve Ltd, a start-up focusing on the acquisition and resale of modern footwear. It includes market analysis, operations plan, sales strategy, and more.

Business plan

EXECUTIVE SUMMARY
This report revolves around market development plan of Steve Ltd. It is a start-up and
focuses on acquisition of modern footwear for resale purposes. In addition to selling Steve Ltd
also provide high quality restoration services as they work in accordance to their values which
revolves around developing an understanding of target customers having emotional and
sentimental connections with their shoes. This report revolves around business plan of Steve Ltd
which is established after analysing all the dynamics like Location, Market / Industry analysis,
Product/Service description, USP and Competitor analysis , Operations Plan , Risk and
Contingency plans, Sales and marketing strategy , Finance and funding plans and Management
team. These all factors will accumulate together towards efficient utilization of organisational
objectives and goals.

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Business details...........................................................................................................................4
Location.......................................................................................................................................5
Market / Industry analysis...........................................................................................................6
Product/Service description........................................................................................................7
USP and Competitor analysis......................................................................................................8
Operations Plans..........................................................................................................................9
Risk and Contingency plan.......................................................................................................10
Sales and marketing strategy.....................................................................................................11
Finance and funding plans........................................................................................................12
Management team.....................................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
BOOKS AND JOURNALS .....................................................................................................14
.......................................................................................................................................................15

INTRODUCTION
This report revolves around business plan for Steve Ltd. The report reflects on Business
details of the organisational values and code of conduct giving an insight in the methodologies
and adapted courses of actions. The report also revolves around Location of the business and
how it can be used as a tool for efficient completion of tasks. The location should be compatible
with that of supplies and target customers for Steve Ltd. The report also focuses on market
analysis with the help of porter's five forces model which helped in identification of threats of
substitution, threat of new entrances, power of supplier, power of buyer and rivalry among
existing competitors in order for Steve Ltd to create contingency plans to subdue the threats that
can become a threat in operational efficiency of the organisation.
MAIN BODY
Business details
Steve Ltd carries on a merchant business type where they acquire and focus on resale of
good quality shoes that holds the quality enough to subdue their competition. The competition
for Steve Ltd are global footwear brands like Adidas and Nike. Steve Ltd prioritise their values
when it come to their operations (Veselovsky et al 2017). Since, it is just a start-up Steve Ltd
have to start from establishing their code of conduct in accordance to the political, economic,
social, technological, environmental and legal conventions of their existing market. Steve Ltd
establish their operations in accordance to the compatibility with market forces that flows freely.
In addition to that being a start-up Steve Ltd have to go for traditional ways of funding, which is
further reflected in the report (Olokundun et al 2018). Along with sale and purchase of goods
Steve Ltd have their unique services as well, the organisation pride themselves over their
restoration and customization skills.
Following the new trends in the market and using them with Steve Ltd's existing values
the organisation plans on adapting their services. Steve Ltd have already acquired all the
resources which enables them when it comes to customizing quality sneakers for their customers.
Steve Ltd believes in providing the desired custom made shoes to their customers at affordable
prices. Steve Ltd uses their active monitoring skills for market analysis purposes in order to
figure out the best opportunities and then use every tool at their disposal for acquisition of the
same. Steve Ltd also have hydro-dipping resources which allows them to prepare custom made

hydro-dipped shoes at very usual costs (Ghezzi 2019). Steve Ltd uses digital marketing
techniques for marketing and promotion mixes. The management of the organisation have an
understanding of tools and techniques that can be used when it comes to digital landscape in
order to establish a flawless marketing campaign for influencing all the stages of customers
journey of decision making.
Steve Ltd have their logistics planned in a manner that they also have the power of
negotiation and use it as a tool to benefit their costs. This helps the organisation when it comes to
profit maximization. A business is just an extension of their customer's wants and expectations
and Steve Ltd have extraordinary monitoring techniques that helps them in identifying the trends
and the overall demands of their customers and then use their fluent operations to meet that
demand. Steve Ltd proposes a condition when it comes to having a contract between the
organisation and their suppliers, which suggests that it is under organisation's jurisdiction to
break the contract and end the supply cycle immediately if the suppliers are not providing them
with quality products and raw materials (Olokundun et al 2020) . This shows how much
importance Steve Ltd gives to their customers and how much they value their customers.
Location
The management of Steve Ltd have an understanding of importance of location for their
organisation. Digital technology helps an organisation be free from trivial business geographical
conventions. Which implies that the businesses are no longer bound by the constrains of
geographical obstacles. But even after digital technological advancements location is one of the
biggest factor that can help Steve Ltd when it comes to achievement of overall organisational
objectives. Despite the rise of remote working, telecommunication methodologies, collaborations
and introduction of virtual offices, the location is considerably the biggest factor associated with
the success of an organisation (Saura,et al 2019). Steve Ltd have establishes their office in a
place where they have easy access to their suppliers and therefore the organisation do not have to
incur huge expenditures on transportation of their raw materials which results in lower
production costs as well as maximization of profits. In addition to that Steve Ltd have also
established their location in a manner that their store is easily accessible to the customers as well.
Location of an organisation depends upon an accumulation of several dynamics such as
availability of basic resources like electricity and water. In addition to that the location should be
affordable enough for Steve Ltd so it does not effect the overall cost of the products (Thomas, et

al 2018). The location should be compatible with the logistics of Steve Ltd and it should be
accessible to the potential customers.
Market / Industry analysis
It is better for everyone to know about the war before they enter into it, a war can be of
many types it can be between countries it can be between states, but this war is all about the
market. Like said before when a company is entering new market they should have a clear
picture of the market and they should be ready to face any thing (Rajvanshi, et al 2020). In case
with the new start up Steve limited they have to do a proper market analysis so that they can
enter the market with full preparation and that they can make their upcoming threats into the
opportunity. For the market analysis Steve limited have done porter's five forces analysis for
knowing the market and the industry analysis.
Porters five forces analysis analysis of Steve limited is as follows:
1. Competitor rivalry – this force analyse the number and the power of the competitor that
prevail in the market. As Steve limited is a start-up that is going for acquisition and resale
of the modern footwear. They are already having so many competitor and they are all
very large, they are large in number and they are also having a large market size with a
huge customer base. Their main competitors are Adidas, Nike Bugatti etc. Steve limited
have to see and analyse all of them so that they can make and serve their products better
than them.
2. Suppliers power - this force state the power of supplier to to control the power in the
market. This states that, if the supplier are in large numbers than their power of
controlling the prices are very low (Li et al 2020). In case with Steve Limited the power
of the suppliers is very less as there are large number of suppliers out there in the market.
3. Buyer power – this force states the power of the buyer to bargain for the prices and for
getting better offers, this will depend on the number of seller in the market. In case with
Steve Limited the buyer power is very large as there are large number of seller out there
in the market and if Steve limited doesn't provide the customer with the product at their
required price then they are most likely to switch to a different brand and it can be very
harmful for Steve limited during their initial days and this will also have a great impact
on their future operations.

4. Threat of substitution – this force states that if not provide with the good product and
service the customer is most likely to switch to a different product (Liu and Cao 2020). In
case with Steve limited as they deal in providing their customers with modern footwear
and providing them with various service it is very hard form nay customer to substitute
any thing else in place of footwear. As footwear is a basic necessity of life and and there
is no invention till now so there is only a little threat for them the substitution of the
footwear.
5. Threat of new entrants – according to this force the the established brand is alkw3asy
having a threat from new entrants out there in the market and the new company will
come and are most likely to penetrate the prices (Holmgren Caicedo et al 2019). As in
case with Steve limited they area new start-up and then they have a little treats from the
new entrants as Steve limited are the in which can easily penetrate the market. They can
also become a big threat for the established companies.
Product/Service description
When a new start up is trying to enter in the market their main aim is to gain market share
and they can only do this will the help of their product and with the help of their services hey
should be able to conquer the new market. Steve limited is a new start up which will be engaging
themselves in the acquisitions of the modern footwear and in their resale (Kim et al 2017) . They
are also aiming to provide their customers with the best service which is out there in the market.
They will be providing their customer with customize shoes which will help them attract more
and more customers in the market. Everyone wants some customisation with their product and
everyone wants customization in their product (Veríssimo et al 2017), after analysing the market
structure and the needs of the customer they are providing the customers with a luxury of
customizing their product according to their needs, this will a very good point for them as their
competitor are not giving their customers with the luxury of customizing their footwear.
They are also providing their customer with a very good service of servicing their
footwear. As there are a lot of people that are emotionally and mentally connected to their
footwear and there are also some people who are having a very good footwear collection and for
that they will be paying any price so as to take care of their shoes (Barber and Yasuda 2017).
Steve limited is also providing the service of restoring the old shoes. Through this they will be

getting a lot of customer as there are few people who are not willing to change their shoes it can
be due to the fact that they are emotional connected to it or they are don't have enough money to
go and purchase a new one and for that they are providing their customer with the restoration of
their old shoes.
The footwear that they are proving are also very comfortable and their target audience
are the youths as the youth are having high interest in the buying new product and they also have
very thing interest modifying their stuff and for that they are also willing to pay higher prices
(Yoo and Drumwright 2018). The footwear which will be available in Steve limited will also be
having very soft cushion so that they can provide the message that they are giving importance to
values of the customer and even though the organisation is having a scope of selling their
product and service at a higher price but due to their values and as they are also sneaker-head
they are charging their customers with nominal prices in which everyone will be able to afford
their products and everyone can be able to avail their services.
USP and Competitor analysis
What Steve limited wants is that they can acquire a large market share with keeping in
mind their values and their interest. USP stands for unique selling point (Laureano, et al 2018).
Every company will have their own USP and with this they want to gain competitor advantage
over their competitors and though this they will also be able to penetrate the market and gain
market share. In case4 with Steve limited their USP is their service and their pricing. Although
they can earn more from providing their customer with unique product during their initial days
but as they are thinking for the future they will be concentrating themselves to the services so
that they will be bale to survive in ling run. They will be providing their customer with a luxury
of customizing and restoring their shoes. As this concept is new in the market, so this will be a
hit in the market and they will be able to gain the hearts and the likeliness of the customer. Their
another USP is their pricing and their values (Pambreni et al 2019), with the product and service
that the are offering they can easily charge higher price for that but they valuing their customer
and their interest.
Operations Plans
The operational plan for Steve Ltd revolves around the following stages:

Consultation - For Steve Ltd consultation is the very first step when it comes to
establishing an outline for operations. The organisation believes in taking help of those who hold
expertise in the area in order to ensure the operational efficiency in their planning. Operations are
practical and therefore planning for the same requires a lot of time and monitory resources and
therefore if the operations doesn't reflect expected results, all of those resources go to waste.
Steve Ltd subdues the chances of the same by taking advices and consulting those who have
experience and expertise. They use this tool especially when it comes to identification and
evaluation of courses of action for carrying out a task and Steve Ltd believes in taking help of
expertise in order to make sure that no continuity threats are arising in the middle of operations.
Budgetary Information – This revolves around collection of data and using many tools in
order to keep a check on overall budget of the budget along with the expenditures in order to
make sure that no unnecessary expenditures are being made. This phase of operations plan also
revolve around many other dynamics as well. This phase is responsible for mak9ing sure that the
mode of acquisition that the organisation is taking is the best opportunity in the market, which
helps Steve Ltd in making sure that they are not spending more than they have to.
Calender of events - Steve Ltd also needs to have time frames for everything. All the
tasks along with the issues are monitored by the organisation by enlisting them chronologically
with a help of a calender. This is to make sure that Steve Ltd does not miss out any essential
detail or event which is important when it comes to contingency of operations . Some examples
of these events for Steve Ltd can be acquisition of new technologies (Nkomo and Rodriguez
2019), or famous press conferences that the organisation needs to attend, time frames set using
SMART objectives, which are bound within the conventions of time frames.
Maintenance Schedules – This phase of operational cycle revolves around Steve Ltd
putting efforts and using an accumulation of different methodologies in order to make sure that
their policies, code of conducts and capital assets are up to date. The market outside an
organisation is dynamic and the operations within the organisation itself are affected by these
dynamics. Steve Ltd uses their analytic methodologies to conduct constant monitoring sessions
in the market and in the code of conduct of other organisations as well and they use the data
collected to make modifications in their own operations in accordance to it.
Training Plans - Steve Ltd have proper training and development for workforce because
the organisation already prioritises their values and therefore every single employee working

within the organisation should be well aware about the organisational code of conduct (Van
Looy and Van den Bergh 2018). Steve Ltd makes sure that every employee in their organisation
have required skill-set along with the knowledge of the policies that are followed within the
organisation itself. In addition to that Steve Ltd makes sure that their workforce is compatible
with each other as well. The overall workforce of Steve Ltd is an accumulation of many
sneaker-heads having same interests and they all use their skill and knowledge to help others
who follow the same interests.
Facility use schedules – This phase of operational cycle revolves around pre-determined
schedules and time frames when it comes to facility and the tasks undertaken by them. Steve Ltd
uses this phase in order to make sure that their SMART objectives are being followed and all of
their tasks are being completed within the pre-determined time frames.
Risk and Contingency plan
Steve Ltd plans on having contingency plans when it comes to the risks that can become
a threat to the overall operations of the organisation. Some examples of these threats might
include a natural calamity like flood or earthquake, loss by fire or theft. Steve Ltd have back up
plans for all of these given scenarios which makes sure that these risks do not become an
obstacle in overall contingency of the organisation (Soltani et al 2018). The sole purpose behind
this unit is to restore the overall operations of an organisation quickly after an unforeseen events.
Illustration 1: Operation plan for Steve Ltd

It is an accumulation of several factors like recovery of the data and the resources lost in the
calamity. In addition to that the main motive of this task is to maintain the flow of continuity in
the operations of any organisation. In order to reduce this time Steve Ltd needs to have plans for
the same way before it happens. Along with it Steve Ltd needs to have data backup of all the
sensitive and important data and store the same far from the original source in order to make sure
that it is not lost during a unforeseen events.
The risks arising due to malicious users are increasing as well because of the overall
enhancement of technology and its applications associated with the organisation. INJ order to
have back up against this issue Steve Ltd needs to save all of their sensitive data which can be
used against them or revealing which is harmful for their investors in an encrypted form. In order
to decrypt it, the malicious user will need they key, and the organisation will have the control
over key and using this even if the data is stolen it can not be used against the organisation and
the stakeholders associated with it.
Sales and marketing strategy
The sales and marketing plan for Steve Ltd revolves mainly around the use of digital
marketing interface and use it in order to maximize their sales. In today's world where everything
is done using cell phones, digital marketing methodologies are substantially useful. Steve Ltd
plans on developing an understanding of these ideologies in minds of the management. Steve Ltd
plans on analysing the data that is available online in order to establish an outline for the
operations and use it in order to influence the customer's journey to decision making process.
This data is available in the form of online reviews that the customers post online after the
disposal or consumption of goods and services. Customers all over the glove have the tendency
to share details about their experience with their every interaction in association with the brands.
This data can be used to develop an understanding of the target customers of Steve Ltd and plan
their overall marketing strategies on the basis of it.
In addition to this Steve Ltd plans on using chatbots. These are artificial intelligence
systems which learns by their own with every interactions with the customers and are proven
themselves to be worthy enough to replace human customer care executives. Chatbots are
reliable and provide straight forward solutions to problems helping Steve Ltd when it comes to
reduction of overall customer efforts. In addition to that Steve Ltd also plans on using digital
landscape in the methodology of reputation management over digital space. This concept have

two faces. The first one revolves around the principle of empathy which suggests that the
organisation should keep themselves in customers shoes in order to feel how their customers
feel. For example if a customer posts any negative review about the organisation, they will
assure the customer to mark it as one time extension from the organisation's side by following
the principle of empathy and vice versa if a customer posts a positive review about the
organisation they have make the assurance that their experience will only get better with further
interactions with the organisation. In addition to this Steve Ltd also plans on motivating their
customers to play the role of promotioners by giving referral benefits to their customers. Steve
Ltd also plans on using the 7Ps of marketing mix in the digital landscape to enhance customer
engagement and the overall customer experiences.
Finance and funding plans
Steve Ltd plans on using the traditional methodologies of funding in order to operate. The
organisation plans on targetting few big investors such as financial institutions as well as as
market investors and present them with the ideas of the business and expect funds from them.
Since the organisation is a start-up and therefore they don't hold enough accountability and
creditability in the market to use the techniques of crowdfunding. With time Steve Ltd plans on
using the marketable securities in order to raise funds for their operations but in the initial level
they plan on using the traditional fund acquisition mix.
This methodology adopted by Steve Ltd is a time consuming process and the biggest
disadvantage of the same is the source of funds, for example, a financial institution accepts the
organisation's proposal and invest in their business. But in this case that financial institution will
hold a lot of power when it comes to the decision making process of the business. The
advantages of this methodologies revolves around finding sufficient capital to power the
operations of Steve Ltd in one go, but finding the right investors which will be interested in the
idea can be a time consuming process. The investors often takes the responsibilities in business
and just a mere relation to them enhances the accountability and creditability of the organisation
in the market.
Management team
The management of Steve Ltd is an accumulation of experts who have knowledge
regarding the field and are able to achieve a harmony within the organisation itself. Management
is the thread that goes through all the operations in a business and binds when in association with

the overall objectives of the organisation. Management is responsible for synchronising all the
individual efforts of the workforce and collective move them towards the overall goals of the
organisation. The management of Steve Ltd will have the knowledge about the products as well
as the code of conducts and the policies of the organisation. The organisation plans on recruiting
diverse workforce as they all comes from a different background and have seen different
solutions to similar problems and therefore are responsible for enhancing the creativity in the
decision making process (Cummings and Cummings 2020). But diverse workforce also have
higher chances of disputes and therefore the management of the organisation should be eligible
enough to handle the diversity in the workforce.
Along with that Steve Ltd plans on training their management to use active monitoring
sessions in order to find the motivations of workforce. Every worker in an organisation is driven
by a different motivation and therefore it is the responsibility of the management to identify the
motivation and use it in order to push the workforce to their fullest. Steve Ltd believes that
harmony within the workforce itself will help the organisation in doing well in the market. And
therefore, Steve Ltd trains their management to use performance appraisal methodologies and
use them for efficient achievement of overall organisational goals.
CONCLUSION
This report revolves around business plan of Steve Ltd which is established after
analysing all the dynamics like Location, Market / Industry analysis, Product/Service description,
USP and Competitor analysis , Operations Plan , Risk and Contingency plans, Sales and
marketing strategy , Finance and funding plans and Management team. This report concludes
that the organisation do not have to worry about substitute products as there is no substitute for
the quality services that they provide. The competitors for Steve Ltd are global brands having
massive loyal audiences. The organisation plans on using traditional funding methodologies in
order to acquire funds and they plan on using their extraordinary management to establish a free
flow of communication within the organisation itself. Along with it Steve Ltd's focus on their
values is what makes them outshine their customers.

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