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Business Plan of Street Food BBQ Van : Report

   

Added on  2020-07-22

21 Pages4614 Words48 Views
BUSINESS PLAN

Table of ContentsExecutive Summary:........................................................................................................................11.1 Current Situation:.............................................................................................................11.2 Objectives:........................................................................................................................11.3 The market:.......................................................................................................................21.4 Product and services:........................................................................................................21.5 Management team:...........................................................................................................22. Business Idea:..............................................................................................................................22.1 Objectives:........................................................................................................................22.2 Mission:............................................................................................................................22.3 Values:..............................................................................................................................32.4 Critical success factors:....................................................................................................33. Company......................................................................................................................................33.1 Company legal structure and ownership:.........................................................................33.2 Current situation:..............................................................................................................33.3 Location and facilities:.....................................................................................................34. Product and services....................................................................................................................44.1 Product description:..........................................................................................................44.2 Technology:......................................................................................................................44.3 Intellectual property rights:..............................................................................................44.4 Know How:......................................................................................................................44.5 Competitive comparison:..................................................................................................44.6 The gap in market:............................................................................................................54.7 Value proposition:............................................................................................................54.8 Unique selling points:.......................................................................................................55. Market analysis............................................................................................................................55 Environmental analysis:......................................................................................................55.1 PESTLE analysis:.............................................................................................................55.2 SWOT analysis:................................................................................................................65.4 Target segments:...............................................................................................................6

7. Strategy Valuation.......................................................................................................................77.1 Value proposition.............................................................................................................77.2 Competitive Advantage:...................................................................................................77.3 Segmentation Targeting Positioning(STP).......................................................................87.4 Marketing Programs.........................................................................................................97.5 Sales Strategy...................................................................................................................97.6 Sales revenue plan............................................................................................................98. Human resource Plan.................................................................................................................108.1 Recruitment and development plan:...............................................................................108.2 Financial Plan:................................................................................................................109. Financing Requirement..............................................................................................................1010. Financing Sources: ..................................................................................................................1111. Exit plan ..................................................................................................................................12REFERENCES..............................................................................................................................14Appendix........................................................................................................................................15

Executive Summary:The report is based on the business plan of the street food BBQ Van. There are variousthings that are needed to consider while applying these things. The main idea behind the BBQVan is that kitchen in a van that are willing to sell diverse kinds of food products of variouscontinents. Under this plan, the cost of setting, licensing requirement, who will be the partners,and how much stake they are going to take in the business, all are going to decide in a priormanner. 1.1 Current Situation:The above mentioned plan is made for the business idea of selling various foods whichare from diverse culture. Now, this kind of business is emerging at a large scale and most of theindividuals are thinking to have this kind of business due to its low cost operations and higherbreak even margin. This will also make the business operations effective and efficient. Thegeneral figure shows that the street food is growing at a vast rate and in the forthcoming 10years, this will cover almost 40-60% market in this. The food Trucks industry emerged the great market strength over the last five to six years and itsbecome the one of the most performing segment in the higher food service sector (Fisher, 2012).The industry's unexpected growth is occurred due to change in the customer preferences. Insteadof sound industry-wide execution, few of the food trucks are now need to comply municipalregulations, enhanced competition and least profits margins. Such industry would face diversechallenges over the next five years, most probably regulatory issues, that limits the developmentof the industry over the last five years.1.2 Objectives:The key objectives of street food BBQ Van would be:To provides high quality foods at the least costs.To have £6000 profits within the first year. To have two food trucks at the starting year.1.3 The market:In the recent time, this is observed that the street food market is getting expanded. Along withthis, the competitors are also rising, and now this covers 21-30% market of the overall food1

market segment. Which will also rise effectively in the near future and reach to 40-60% in thenext 10 years.1.4 Product and services:The street food BBQ Van operations would be to covers almost peak areas in the London cityand also makes diverse variety of foods in order to generate optimum sales and also makes theirbusiness operations so smooth in order to provides diverse cultural food products so that theycould make their business operations effective (Barringer, 2012). However, the business ownerrender food products at a very reasonable rates so that the optimum revenues can be generated ina least time period. Their main focus is to deliver the quality foods products so that the sales canenhance. There is a need to make their business operations effective. Their foods covers variousfood products from different countries.1.5 Management team:A firm needs to make their business operations so effective if they would have soundmanagement team (Fisher, 2012.). The sustainability of the firm is depends on the managementteam. Management team is the only one that regulates the business operations so effectively. Theclose monitoring on the diverse resources will make the business to get the sustainability.2. Business Idea:2.1 Objectives:The key objectives of street food BBQ Van would be:To provides high quality foods at the least costs.To have £6000 profits within the first year. To have two food trucks at the starting year.2.2 Mission:Street foods are the latest popular trends which works in favour of the firm. The maintargets needs to make business operations:There are main tools that are used by the company which are going to implement withinthe company in order to attain certain pre-set targets. Company's mission statement is “to provides the best foods to Major areas in London city at aleast price”. 2

2.3 Values:The Firm aim is to serve the quality foods to their customers at a best price so that values can becreated effectively2.4 Critical success factors:This guarantee that the objectives are meet out effectively. These are:To ensure that the quality products satiate the needs of the consumers, via convening themarket research.To ensure that the product is made after having effective survey that are required to bedone via market research.3. Company3.1Company legal structure and ownership:The BBQ street food van is operated by sole owner in UK only. To run the business assole owner it is required to fulfil the following requirements: that individual is natural person andcitizen of country (Rummler and Brache, 2012). The sole owner of BBQ street food van has allcontrol over the activities of van and accountable for all finance of business which includes debts, loans, loss etc. The sole owner is the only person receive the all profits of company and hasunlimited liability for loss and responsibility. 3.2 Current situation:The owner of street BBQ van started the business in UK with two van. The main ideabehind the starting the van is to provide different variety of food products like Thai, Chinese,Italian etc. at local streets of UK. To start the business they have to take license from governmentand approval from different departments.3.3 Location and facilities:At present they start their business on two locations of London at peak touristdestinations. They provide different style of food includes Thai, Chinese, Italian, etc.Simultaneously, they also provide the sitting space on top of the van. To attract the customersthey also provide them Wi-Fi facilities and online placement of orders through websites andprovide the facilities of home delivery.3

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