Business Plan for Chill Out Fast Food Restaurant

This business plan outlines the concept and strategy for Chill Out, a new fast food restaurant in London. The restaurant aims to provide healthy and fresh food to customers, with a focus on students and university-goers. The plan includes an executive summary, company overview, market analysis, product and services, competitive edge, market segmentation, marketing mix, and budget.

Business plan

Table of Contents
EXECUTIVE SUMMARY.........................................................................................................3
Introduction..................................................................................................................................4
Company overview......................................................................................................................4
Market analysis.......................................................................................................................5
Product and services................................................................................................................6
Competitive edge....................................................................................................................7
Market segmentation...............................................................................................................7
Marketing mix.........................................................................................................................8
Budget...................................................................................................................................10
REFERENCES..........................................................................................................................12

EXECUTIVE SUMMARY
Chill out is the new fast food restaurant in London which is established as healthy and fresh
food for customer. The company is targeting the productive on basis of demographics and
treated customers of student and university. The restaurant will have directly offered the food
to customer as taking competitive advantages form the competitors by having accurate level of
pricing strategy. The promotion message of our restaurant is “Fast & Delicious”. We chose
this message because “Fast” always represent youth and youngsters don‟t like to wait.

Introduction
The fast food restaurants have the quick services restaurants which have the major offering the
minimal level of table services. The fast food restaurateur have the major level of limited
offering which is actually cooked in dances at bulk and kept hot at the time of delivering.
Depending on establishments, the fast food restaurant are very popular in UK as there is major
offering of he healthier, fresh, Custom made burger, sandwich and other food which offered
other local fast food chain restaurant. These are considerer specialized for younger generation
majorly consuming the various types of fast food items. The main purpose of the business
have the establishments of outlets at the university are as the main targets in younger
generation. Later the effort will be made out to have the further retail outlet expansion in the
surrounding area.
Company overview
Chill out restaurants is the subsidiary of freshen fires which actuality sells the gourmet fries in
a cone with the choices to taste in sauces. The companionways have tended to heatwave major
level of expansion in the business of fast food restaurant as idea to gains major level of
comparative market edge. The outlets have major level of provenance of re excellent and
friendly customer service to support the ambiance of fun, energetic and youthful lifestyle. The
restaurant will be opening at morning 10 am to night 9 pm with varsity of fast food product.
Vision
The chill out fast food restaurant wants to lead in integrated food courts services group into the
countryside by having proper delivering of consistent food with quality and excellence level of
customer quality services.
Mission
The company also wants to sell the fast friendly environment which is actually appealing the
pride consciousness health minded customers.
Objective
 To attaining the class level of productivity along with effectiveness and effective.
 To have proper reinvestigation's of the restaurants as per the latest level of technology.
 To sell delicious level of food items with quality which tureen to remarkable of the
value customer.
 To increase the sale by 20% and profits by 10% in ever quarter.

Market analysis.
SWOT
Strength
 The restaurant is efficient is serving the food at faster level along with quality of
products.
 The restaurants are efficient in providence the wonderful and fun-loving environment
for student to have act-sully enjoy and gaining memorable experience.
 The locational is turning tout to be strength for restaurant as majorly located at
university area
Weakness
 Weakness tries to give an idea to restaurant to have the significant level of
improvement in running of business at effective level.
 The restaurant has to trainee the staff by providing then effective training to deal with
impatient customer as to gains more level of bend loyalty in business.
 There should be accurate level of reducing waiting time among the customer to
became more efficient.
 Relying on an outdated point-of-sale system or using paper to keep track of ordering
and stocking is a weakness.
Threat
 The treats to restaurant is amusing the major level of brand compositor into market
such as the burger king and MacDonald .
 The restaurants is facing the threats due to similar king of dining experiences into
market.
 As the there is high degree of risk to new entrants, the restaurants have to pay
constitution focusses towards innovation and communications.
 The brexit can have the negative impact of development of business s project at
effective level.
Opportunities
 The restaurant has the opportunity to grab the market of student along with employee
working nearly to gains more level of comparative edge into market at effective level.

 There should be increased in the menu by alienage the market through reserve of
understanding proper perceptiveness and demand of the customer at effective level.
 The restaurant should have the involvements of more level of technology as the
youngster and more to innovative idea involve.
 The restaurant should have the offering online delivery services in order to have meet
up through as needs of customer at understanding level.

Product and services.
Our product lists are below-
 Chicken Burger, Beef Burger, Veggie Burger
 Cheesy Pizza, BBQ Pizza, Veggie Pizza
 Withstand
 Chicken Fry
 French fry
 Drinks: Pepsi, 7up Manta etc.
 Salad: Fruit, Vegetable
 Momo's

Competitive edge
Market segmentation
Segmentation
Chill out will try to have the proper level of catering the bulk of teenagers along with
youngster mainly situated at university areas. The segmentation for the chill out fast food
restaurant has been done on basis of the geodemographic profile and understanding. We are
targeting the group of the 15-25 which is primary ages which taken effective step for brand
building.The main purpose of the business have the establishments of outlets at the university
are as the main targets in younger generation. Later the effort will be made out to have the
further retail outlet expansion in the surrounding area.

The next group will be 25-37 years are considered to be more flexible in term of budgets
alongside add more value to prove and quality relationship.
Targeting
The restaurants have selected the micro marketing strategy new level of fast food restaurant to
make the products based on individual along location and individual perception. We have
targeted local market as primary markets and secondary in concentrated one. The company
have mission to have class level of productiveness as per the food presences towards
individual customers.
Positioning
As the chill out restaurant is to be position in new competitive market will be based on
differentiated product base. There is delusion level of tag lines which ill come to mind of
every customer. Our food will be healthy and fresh that is our prod product strategy
positioning, our service will be very fast, customer no need to late for food.
Marketing mix
Product
Actual product of the business have the brand name of chill out which will be capable to
gratifying the customer as per needs and wants of consumer. We will make the proper
considerations over less use of plastic along with major involvement of organist and
customized food products. Core product will be having the uniqueness in taste and
environment along with well-trained staff and excellent vales.
Price
The perception plays an important role which is determinant to the price which is being
charged from the customers. As the chill out is manufacture restaurants of fast food so the
pricing will be on basis on the cost based as to have proper level fears bing of the targeted
profit. So the cost of manufacture along with selling, distribution plus target profit will be
price charged from customers.
Promotion
The promotion will be done with accurate tagging and affiliation of brand. The brand will be
named as the chill out along with tailing fast and delicious. The target customer will be nearby
university are and students. The restaurant will have the beautiful intersession along with

delicious food and mainly cross-promotion offers which will attract major number of students
to combo offers. There will be manufacture of all types of foods as well as customized food
order will be taken as per the misperception and demand of customer.
Place
The restaurant will be having main purpose for establishments of outlets at the university as
the main targets towards younger generation. Later the effort ill be made out to have the
further retail outlet expansion in the surrounding area.

Budget
Particulars January Februa
ry
March April May June
Cash inflows
Opening cash inflow 5000 4300 5109 5976.98 6903.8716 7889.5
55112
Sales revenue 7000 7140 7282.8 7428 7577 7729
Other income 1800 1800 1800 1800 1800 1800
Total cash inflows 13800 13240 14191.8 15205.43
6
16280.896
72
17418.
120734
4
Cash outflows
Material 2500 1071 1092.42 1114.268
4
1136.5537
68
1159.2
848433
6
Labour 2500 2500 2500 2500 2500 2500
Other expenses 1500 1560 1622 1687 1755 1825
Administration expenses 3000 3000 3000 3000 3000 3000
Total cash outflows 9500 8131 8214.82 8301.564
4
8391.3416
08
8484.2
641969
6

Particulars January Februa
ry
March April May June
Cash deficit / surplus or
closing cash balance
4300 5109 5977 6904 7890 8934

REFERENCES
Books and journals