Business Plan for Chill Out Fast Food Restaurant

Business plan

Table of Contents
EXECUTIVE SUMMARY.........................................................................................................3
Introduction..................................................................................................................................4
Company overview......................................................................................................................4
Market analysis.......................................................................................................................5
Product and services................................................................................................................6
Competitive edge....................................................................................................................7
Market segmentation...............................................................................................................7
Marketing mix.........................................................................................................................8
Budget...................................................................................................................................10
REFERENCES..........................................................................................................................12

EXECUTIVE SUMMARY
Chill out is the new fast food restaurant in London which is established as healthy and fresh
food for customer. The company is targeting the productive on basis of demographics and
treated customers of student and university. The restaurant will have directly offered the food
to customer as taking competitive advantages form the competitors by having accurate level of
pricing strategy. The promotion message of our restaurant is “Fast & Delicious”. We chose
this message because “Fast” always represent youth and youngsters don‟t like to wait.

Introduction
The fast food restaurants have the quick services restaurants which have the major offering the
minimal level of table services. The fast food restaurateur have the major level of limited
offering which is actually cooked in dances at bulk and kept hot at the time of delivering.
Depending on establishments, the fast food restaurant are very popular in UK as there is major
offering of he healthier, fresh, Custom made burger, sandwich and other food which offered
other local fast food chain restaurant. These are considerer specialized for younger generation
majorly consuming the various types of fast food items. The main purpose of the business
have the establishments of outlets at the university are as the main targets in younger
generation. Later the effort will be made out to have the further retail outlet expansion in the
surrounding area.
Company overview
Chill out restaurants is the subsidiary of freshen fires which actuality sells the gourmet fries in
a cone with the choices to taste in sauces. The companionways have tended to heatwave major
level of expansion in the business of fast food restaurant as idea to gains major level of
comparative market edge. The outlets have major level of provenance of re excellent and
friendly customer service to support the ambiance of fun, energetic and youthful lifestyle. The
restaurant will be opening at morning 10 am to night 9 pm with varsity of fast food product.
Vision
The chill out fast food restaurant wants to lead in integrated food courts services group into the
countryside by having proper delivering of consistent food with quality and excellence level of
customer quality services.
Mission
The company also wants to sell the fast friendly environment which is actually appealing the
pride consciousness health minded customers.
Objective
 To attaining the class level of productivity along with effectiveness and effective.
 To have proper reinvestigation's of the restaurants as per the latest level of technology.
 To sell delicious level of food items with quality which tureen to remarkable of the
value customer.
 To increase the sale by 20% and profits by 10% in ever quarter.