Changing Shopping Patterns in the Clothing Industry

RESEARCH
DEVELOPMENT AND
PLANNING

Table of Contents
Acknowledgement...........................................................................................................................3
PART 2............................................................................................................................................5
FINDINGS AND ANALYSIS........................................................................................................5
INTERVIEW...................................................................................................................................5
Approach (Planned and actual)......................................................................................................13
Research Type...........................................................................................................................13
Research Approach...................................................................................................................13
Research Philosophy.................................................................................................................14
Data collection..........................................................................................................................14
Data analysis.............................................................................................................................14
Sampling...................................................................................................................................15
Ethical consideration.................................................................................................................15
Research Limitation..................................................................................................................15
Reliability and validity..............................................................................................................16
CONCLUSION..............................................................................................................................17
RECOMMENDATIONS...............................................................................................................18
REFERENCES..............................................................................................................................20

PART 2
FINDINGS AND ANALYSIS
In this chapter interview research instrument is used to gather qualitative information from
variety of respondents. 20 respondents are selected to for gathering their opinions and views so
that organization could make changes to fulfil the requirements and needs of consumers.
INTERVIEW
Q1) Do you have basic knowledge about the existence of shopping pattern in the market?
Q2) If you get chance, how do you make difference between customer and consumer?
Q3) According to you, what defines motives of consumers?
Q4) Why do you think that there is requirement of conducting study of consumer behaviour?
Q5) As per your opinion what are the characteristics of buyer?
Q6) As per your knowledge what are buying patterns and decision process?
Q7) As per your opinion, is it necessary to identify changing shopping pattern in different type of
industries? If your answer is yes then answer why?
Q8) What do you think about the shopping pattern in the clothing industry?
Q9) What are the factors that affect the shopping pattern of customers?
Q10) Does identifying such factors really help businesses to grow?
Theme 1: Basic knowledge about the existence of shopping pattern in the market
Q1) Do you have basic knowledge about the existence of shopping pattern in the market?
Interpretation:
The whole 20 respondents have said yes that they have basic knowledge regarding the existence
of shopping pattern in the market. These respondents have said that shopping patterns in the
market are basically pattern of consumers that tells and explains the reasons that assist people to
make decisions related to their purchase. Generally these are the routines and habits of the people
for buying the product or service. It is described by purchase earlier made by people and it
clearly defines the quantity, frequency, timing etc. The shopping pattern of people changes with
time so that they could fulfil their desires, needs and expectations.
Theme 2: Make difference between customer and consumer

Q2) If you get chance, how do you make difference between customer and consumer?
Interpretation:
Out of total 20 customers, the whole 20 participants have said that customer is known as the
person who continuously buys from the specific brand or from the shops to purchase. In simpler
words they are the people who regularly buys specific company’s item and the consumer is
known as the person who invests their time in engaging in different activities like selecting,
using, searching and disposing of products. Consumers are the audience that focuses on
disposing services, ideas, experiences and products. They both hold great importance in the
organization because ultimately they are the one who purchases product from company or
organization.
Theme 3: Motives of consumers
Q3) According to you, what defines motives of consumers?
Interpretation:
From the chosen 20 respondents, 15 participants have said that consumers are the individuals,
group of people who have the purpose of buying specific product. Motive or purpose is defined
as strong instinct emotion, desire or urge that assists people to make decision regarding the
purchase of products. The other 5 participants have answered that the motive of consumer is to
purchase products at best price. For this consumers focus on analyzing different alternatives of
the same product available in different price. So that best product could be bought by consumer
at reasonable prices. Ultimately needs, expectations and desires of the consumers play significant
role as they are known as motive of those individuals.
Theme 4: Requirement of conducting study of consumer behaviour
Q4) Why do you think that there is requirement of conducting study of consumer behaviour?
Interpretation:
From the total 20 consumers, 13 participants have answered that companies should definitely
conduct study of consumer behaviour because it helps in identifying the needs, expectations,
requirements and desires of consumers. This helps in providing products for fulfilling all these
requirements in a very easy manner because company would be at safer side as they would
clearly know how to fulfil the expectations of people. The other 8 respondents have answered