Business Simulation Assignment (Solved)
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Added on 2020-05-16
Business Simulation Assignment (Solved)
Added on 2020-05-16
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Running head: MULTI PLAY REFLECTION REPORTMULTI PLAY REFLECTION REPORTName of the StudentName of the UniversityAuthor Note
MULTI PLAY REFELCTION REPORT2Executive SummaryIn this strong world of competition understanding, a business properly can be a great urge.The concept of business simulation can be very much helpful in this aspect to understand thesensitive issue. MikesBikes, business simulation program can be helpful for us to get a clearidea of the views in the business environment in the real world. It can be stated in the contextthat throughout the concept of the it provides a basic understanding of pricing, product,marketing, market situation, comparing benchmark, and financial accounting and many more.
MULTI PLAY REFELCTION REPORT3Table of ContentsIntroduction................................................................................................................................4Strategy......................................................................................................................................4Multi- Player Experience...........................................................................................................5The summery of the game play................................................................................................12Important points learnt after the game play.............................................................................13Conclusion................................................................................................................................14References................................................................................................................................15
MULTI PLAY REFELCTION REPORT4IntroductionThe game, which is related to the business simulation, is very much important in orderto understand the concept, which is behind the real business world mainly taking intoconsideration all the accounting calculations and all the theory. It directly helps to employand implement different forms of strategy and to make appropriate decision in the real world.Mikesbikes can be considered one of the them; it is a business world which is virtual. Thesimulation consist of more than one segments, distribution debt and advertising allocation1. In the mikesbikes simulation of business, there are mainly two version, which areavailable: 1. Single play and 2. Multiplayer. Mikesbikes implemented the concept ofmultiplayer by Smartsims. The concept is very much helpful for the purpose of businesssimulation to get accustomed with the real world business. The aspect of multiplayer gives anenvironment, which is very much similar to the real world so that the user can understand theconcept of the business quite easily. StrategyThe Mikesbikes multi play intro basically consist of the following segments such asdevelopment, price, production, PR, advertising, debt, distribution, capacity and equity etc.taking into consideration the following segments the users have to play wisely andaccordingly make effective decisions. The main motive, which is behind the aspect, is theincrease of shareholder value (SHV). At the beginning of the game, the user is eligible toinvolve with advertising and slowly can move towards other area, which would be free tocontrol one by one. The strategy which is related to the price and advertising of the product ismainly achieved by means of research which put into the market. Taking into considerationyear 1, according to the strategy we applied price, which were moderate, and campaign1 Simmons, Emilee L. "Evolution in Business Simulations: A Review of the SimVenture Evolution platform (www. simventure. co. uk), created by Paul and Peter Harrington."Academy of Management Learning & Education16.4 (2017): 629-632.
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