Assignment on Business Report (docs)

Running head: BUSINESS REPORT 1
Business Report
Name:
Institutional Affiliation:

BUSINESS REPORT 2
EXECUTIVE SUMMARY
Airline tickets are an essential product offered in Travel and Tours Companies to help in
facilitating travel of their clients. The nominated product is Airline Ticket to Nepal offered by
Everest View Tours and Travels. The paper outlines travel tickets offered in Everest View Tours
and Travels and Cheapflights Company then integrates consumer behavior concepts to provide
insights necessary in developing value proposition and customer value. Marketing mix strategies
used by both companies help in justifying change in preference for Cheapflights Airline tickets
as opposed to Everest View Tours and Travel. Major findings from the marketing mix strategies
include pricing and promotion of the products. Recommendations from the findings sought to
give solution to improve product promotion and pricing to ensure value proposition.

BUSINESS REPORT 3
TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................2
TABLE OF CONTENTS................................................................................................................3
INTRODUCTION...........................................................................................................................4
Background Information..............................................................................................................4
Target Consumer.............................................................................................................................5
Consumer Behavior.........................................................................................................................5
Concepts of Customer Value and Value Proportion........................................................................7
Analysis of Airline Ticket to Nepal Value Proposition and Marketing Mix Strategy of Everest
View Travel and Tours compared to Cheapflights Travel..............................................................8
Analysis of Airline Ticket to Nepal Value Proposition...............................................................8
Marketing mix strategy of Everest View Travel and Tours and Cheapflights Travel.................9
Justification for Change in Consumer Preference.........................................................................14
References......................................................................................................................................15

BUSINESS REPORT 4
INTRODUCTION
Background Information
Travel tickets are an essential product in the travel and tours industry. They are a
requirement in traveling to various destinations whether by flight, road or cruises. Most Travel
and tour companies have embarked on providing affordable services through fair prices in travel
tickets to ensure more clients consume their services and products. One of the companies that
have capitalized on attracting customers through affordable packages and travel tickets is Everest
View Travel and Tours Company.
Everest View Travel and Tours Company is a tour and travel company located in
Australia. Head offices are in Melbourne city with other branches in the country located in
Sydney and Perth City. It's a company that deals with tour packages, holidays, cheap and
affordable flights, cruises, book-now-pay later facilities, travel visa services and many more
services. Travel services are made easier through use of technology in service delivery and
extensive research on different destinations with an aim of providing enjoyable and memorable
moments from the experience. One of its strengths is in the provision of unique and wide range
of travel experiences to its customers which comprises affordable ticket services to customers
traveling around the world. The company offers travel services to other countries which include
India, Nepal, Pakistan, Bhutan, Bangladesh and Myanmar (Everestview Travels, 2018).
Another company offering same services as Everest View Travel and Tours Company is
Cheapflight Travel and Tours located in Australia too. It is the major competitor in offering
travel tickets to enable travel and tours of its clientele. Cheapflights offers holiday and tours
services across various destinations worldwide at competitive prices, therefore, need for better
marketing strategies to ensure profitability is achieved (Cheapflights, 2018). The purpose of the