Understanding the Organizational Strategies and Business Model of Amazon

Running head: BUSINESS REPORT
BUSINESS REPORT
Name of the Student
Name of the University
Author Note

BUSINESS REPORT1
Executive Summary:
The purpose of the report is to understand the organizational strategies and business model of
Amazon. The paper discussed about the elements like vision, mission, core values and current
business strategies of Amazon. The paper highlighted the segmentation strategies, operational
plan, marketing strategies and innovative purpose. The strategies of Amazon is based on
customer-centric approach with a simple and inventive operational plan. Amazon believes in
working backward, shaping and structuring product development plans by understanding
customer preferences. The paper presented recommendations such as, focus on service
offerings and categorization of b2b and b2c business as well as the investment completely in
logistic and warehouse units for merchandise.

BUSINESS REPORT2
Table of Contents
Introduction................................................................................................................................3
Organization’s strategy:.........................................................................................................3
Vision statement.................................................................................................................3
Mission statement...............................................................................................................4
Core values.........................................................................................................................4
Criteria for accomplishing Amazon strategies:..................................................................5
Current strategies of Amazon:...........................................................................................6
Business Model:.....................................................................................................................7
Recommendations......................................................................................................................9
Conclusion................................................................................................................................10

BUSINESS REPORT3
Introduction
A sum of initiatives and actions adopted by organization for the purpose of
accomplishing long-term objectives is known as organizational strategy. The planned actions
and initiatives comprises the strategic plan of organization. For executing organizational
strategies, involvement and contribution of employees from all levels are crucial.
Organizational strategies includes the vision and mission with the strategies regarding
establishment, growth and market need attainment. Business model of an organization
depicts the purpose of creating, executing, and value proposition in the cultural, social and
economic aspects. Business model of organizations includes all functional areas and growing
procedures. A business model serves the purpose of reflecting a complete description of the
core functions including, processes, purpose, offerings, target audience, infrastructure,
strategies, operational process and strategic infrastructure. The main purpose of the report is
to present an overview of the organizational strategies of Amazon and reflecting the functions
of organization for sustaining in the market by the depiction of Amazon’s business model. In
this paper, the summary of the recommendation will be provided that will determine market
opportunities for future of Amazon. The paper will be concluded by summarising the
organizational strategies and business practices of organization.
Discussion
Organization’s strategy:
Vision statement- The vision is “to be Earth’s most customer-centric company, where
customers can find and discover anything they might want to buy online, and endeavours to
offer its customers the lowest possible prices”.
The vision of Amazon is concentrated on the values of global reach, wide selection and a
strategic customer-centric approach. The vision of accomplishing ‘global reach’ by Amazon