Reflective Journal on Social Media
7 Pages1872 Words83 Views
Added on 2020-03-16
Reflective Journal on Social Media
Added on 2020-03-16
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Running Head: REFLECTIVE REPORTReflective Report
2REFLECTIVE REPORTIntroduction and reflective journal scopeThis reflection report present the critically and depth of learning reflection analysis. It also assesses different learning experience that I have gained from this course, and program. It also shows different concepts that I have learned to implement in the future. This reflective journal has wider scope as it not only enhances the skill of a person but also increase the knowledge regarding social media. Critically and depth of learning reflection reflective analysisI gained my understanding regarding the opportunities and challenges of internet marketing from this research. The internet marketing becomes a vital concept for an organization as well as customers because it saves the time and cost. The internet marketing a way by which an organization can sell their product and services to its potential customers in specified time.I also increased my knowledge towards the online advertising in an appropriate manner. I enhanced my awareness about some significant kinds of internet marketing methods named online advertising, email marketing and search engine optimization (SEO).Others methods are affiliate marketing and Social Media Marketing(Bolos, et al., 2016). These methods can be effective to gain the profitability of an organization. The knowledge ofsocial media can be effective for me to enhance my professional with personal life. In addition to this, I also increased my understanding reagrding e-marketing opportunities. The internet marketing can be beneficial for many reasons such asworldwide reach, lesser cost, round the clock marketing or advertising, attractive interesting promotions and speed. Moreover, it can be said that the e-marketing is useful to provide product and service to customers in less time with a lesser cost that can attract more customers. Beside this, I also learned about the challenges of e-marketing appropriately (Boone, et al., 2013).At the same time, I also gained my understanding about certain factors that can directly influence the e-marketing in long term. These are marketing integration, security and privacy,
3REFLECTIVE REPORTimpersonal service businesses, improving brand awareness, internet connectivity, and increasing cyber-crime. Another factor is a bad marketing campaign, low proportion of computer diffusion, a low fraction of customers entering into online businesses, intellectual assets and communication with the IT department (Habibi, et al., 2015). In addition to this, I learned that the marketing integration method is combination of marketing communication tools like advertising, public relations, directmarketing, sales promotion, and social media. The combination of different marketing communication can create complexity in the e-marketing in long-term (Islam, 2016). In addition, security and privacy can also influence the e-marketing in an appropriate manner.A large number of people cannot believe in e-marking because of lack of confidentiality of data. Therefore, it can be said that confidentiality is also a major issue for the e-marketing. In addition, I also gained my awareness regarding how a brand image can influence e-marketing. I learned that in case of organization cannot appropriately spread the awareness about the product and services then it can decline the sale of business. Furthermore, the lack of internet connectivity can decline the interest of people regarding e-marking that will be also a major challenge for e-marketing (Laudon, et al., 2013).At the same time, I also learned about the opportunity that can influence brand promotion in long-run. I also gained my knowledge about some significant strategies that can be effective to overcome internet marketing challenges in a systematic manner. Further, I learned that there are some significant kinds of strategies that can be used by an organization to eliminate the research issues such as the implementation of digital marketing tools and marketing mix strategies. There are some significant kinds of digital marketing tools such as Facebook, Twitter, Google, e-mail, Instagram, and snapchat can be effective to directly communicate with consumers for spread the awareness of product and services in less time and cost (Lima, et al., 2015).
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