Impact of Media Communication on People of China

This research evaluates the impact of media communication on the people of China. It examines the meaning and concept of media communication, its impact on people, and recommends strategies to influence them.

Running Head: BUSINESS RESEARCH
BUSINESS RESEARCH

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Table of Contents
Title of the research....................................................................................................................2
Summary of the research............................................................................................................2
Introduction................................................................................................................................2
Research background..............................................................................................................2
The motivation of the study....................................................................................................3
Research objectives................................................................................................................3
Literature review........................................................................................................................4
Materials and methods...............................................................................................................5
Anticipated outcome and value of the research.........................................................................6
Bibliography...............................................................................................................................7

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Title of the research
To evaluate the “Impact of media communication on people of China”.
Summary of the research
In the current era, it is examined that communication methods could be imperative for the
attainment of the organizational task. It could lead to attain the objectives of the marketing.
There are certain sources that are considered in media communication like newspapers,
billboards, email, direct mail, websites, television, and radio (McNair, 2017). The media
communication could consider different sources named internet, social media, and Twitter. In
addition, it is examined that media communication is most imperative tool influence different
aspect of the people and make a reliable decision. In the existing period, it is imperative for
the organization to comprehend the media communication for attracting a huge number of
consumers in limited time and cost (Campbell, Martin, & Fabos, 2018). It permits the
organization to share information by considering different sources like radio, television, and
phones. It could be imperative for the attainment of the targeted task. Moreover, it is
examined that media communication could be imperative for the attainment of the
organizational goal. Moreover, it is evaluated that media communication could be imperative
in the accomplishment of the organizational task. Moreover, the media communication could
lead to operate a business and differentiate the image of the organization in working place.
Moreover, there are creation factors that are considered in the research like Analog and
digital communication media. These methods will be imperative in enhancing the awareness
of goods and services of the specified firm (Guerrero & Márquez-Ramírez, 2014).
Introduction
Research background
In the current era, it is mandatory for a firm to evaluate the impact of media communication
on the people of China. The media communication leads to an individual for increasing their

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knowledge towards the current matter. It could facilitate to receive and deliver data from one
place to another place. It could support to cover a huge number of people in the least time and
cost. Moreover, it is examined that the investigator could lead to getting a favorable result in
the favor of the research outcome (Bruns & Moe, 2014). The media communication could
support to get many benefits named suitable message to the suitable audience, aligning of the
media mix, integrated media, and fine-tuning the mix. Moreover, an effective media
communication offers a suitable message to their specified consumers and prospects in the
lowest cost and with minimum waste. In addition, media communication consists of creation
sources named radio, television, and newspapers. This will lead to making a business
decision, as it could be associated with the technical department (Macnamara, 2014).
The motivation of the study
This research is effective for increasing the knowledge of readers as well as the investigators
towards the meaning and concept of the media communication. Further, it could lead to the
investigator for gaining the understanding of the impact of media communication on the
people of China. Moreover, it also recommends many strategies related to the media
communication to influence a huge number of consumers of China. It could be imperative for
the attainment of the organizational task.
Research objectives
The main aim of this study is to evaluate the impact of media communication on the people
of China. There are certain objectives that are accomplished by the investigator to meet the
aim of the research:
 To comprehend the meaning and concept of media communication
 To discover the impact of media communication on people of China
 To recommend strategies of media communication to influence the people of China

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Literature review
The literature review section could be imperative for the researcher to gain conceptual
understanding about the impact of media communication on the people of China. There are
certain sources that are considered in the research like journals, articles, books, online and
offline sources (Macnamara, 2014). It could be imperative for the attainment of the
organizational task. Furthermore, mass media attracts a consumer that could be effective for
that attainment of the organizational task. Moreover, the term mass media is used to increase
the awareness of goods and services in the marketplace. From the perspective of business,
mass media is imperative for increasing news of goods and services. In addition, it is
examined that traditional news media might stay on the major news for weeks and months
(Mackey & Gass, 2015). In addition, it is examined that media communication could people
of China to increase their awareness towards any specific matter. In addition, it is examined
that mass communication could consider innovative methods and grab the attention of
Chinese and reach the valid conclusion. If any organization is involved in the media
communication then there might be higher chance to obtain the higher competitive benefits
because this tool facilitates to make a diverse image of the firm in the marketplace
(Silverman, 2016).
Materials and methods
The research methodology section could be imperative for selecting the research tools and
techniques with respect to the research matter. There are certain tools and techniques which
are considered in the research methodology named research approach, research strategy,
research approach, data collection method, data analysis method, sampling method, research
limitation, and ethical consideration (Mackey & Gass, 2015). In this study, the researcher will
use a mixed research design method to conduct this study and meet the aim and objectives.
Moreover, the mixed research design could be considered qualitative and quantitative

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research design. This method will be crucial for the investigator to get benefits of the method
and obtain the numerical and theoretical information about the research matter. In this
research study, the descriptive research design will be practiced by the researcher to get the
depth information about the research matter. Moreover, the researcher will use a deductive
approach is practiced by the researcher as compared to the inductive approach. This method
will be effective for developing the research hypothesis and accept and reject it on behalf of
the developed data (Silverman, 2016). Moreover, this study will also consist the probability
sampling method as compared to the non-probability sampling method to conduct this study.
The probability sampling method leads to randomly select the research candidates and collect
their opinion towards the research issue. The probability sampling method is effective
because it supports to get without biased research outcome (Smith, 2015). Moreover, it is
examined that the researcher will not consider the non-probability sampling method because
this method will lead to select the research candidates on behalf of age, gender, sex,
education, region, and religion. It could be quite complex as compared to the probability
sampling method and create the biases in the study hence this study will not practice by the
research matter. This study will be effective for evaluating the impact of media
communication on the people of China (Panneerselvam, 2014). In this study, the researcher
will select people and comprehend their opinion towards the media communication and reach
a valid conclusion. Moreover, the researcher will mainly consider certain factors named cost,
time, and resources to decline the opportunity of getting a higher favorable result (Alvesson
& Sköldberg, 2017). The researcher will concentrate on such factors and meet the aim and
objectives of the research issue. Moreover, it is examined that ethical consideration could
also be effective for getting the favorable result (Flick, 2015). The researcher will use the
ethical norms and make accuracy in the resulting outcome. This policy could also facilitate to
the investigator to secure the private information of the research candidates as it would lead

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to making positive image among them. Apart from this, it is also evaluated that this method
leads to getting a favorable result in leats time and cost (Lewis, 2015).
Anticipated outcome and value of the research
This research will be imperative for increasing the information about the meaning and
concept of the research matter. It will also be effective for obtaining the data with respect to
the impact of media communication on the people of China. It will support to increase the
understanding of different strategies of media communication. In addition, it is examined that
this study will also support to gain an understanding about the creation of research tools and
techniques for the attainment of the research task. These tools could be effective for the
accomplishment of desire goal as it leads to select the suitable method in favor of the research
matter. It will be effective for increasing the accuracy of the research outcome.

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Bibliography
Alvesson, M., & Sköldberg, K. (2017). Reflexive methodology: New vistas for qualitative
research. Sage.
Bruns, A., & Moe, H. (2014). Structural layers of communication on Twitter. In Twitter and
society (Vol. 89, pp. 15-28). Peter Lang.
Campbell, R., Martin, C., & Fabos, B. (2018). Media Essentials: A brief introduction.
Bedford/St. Martin's.
Flick, U. (2015). Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Guerrero, M., & Márquez-Ramírez, M. (Eds.). (2014). Media systems and communication
policies in Latin America. Springer.
Lewis, S. (2015). Qualitative inquiry and research design: Choosing among five
approaches. Health promotion practice, 16(4), 473-475.
Mackey, A., & Gass, S. M. (2015). Second language research: Methodology and design.
Routledge.
Macnamara, J. (2014). Journalism and PR: Unpacking'spin', Stereotypes and Media Myths.
Peter Lang Publishing.
McNair, B. (2017). An introduction to political communication. Routledge.
Panneerselvam, R. (2014). Research methodology. PHI Learning Pvt. Ltd.
Silverman, D. (Ed.). (2016). Qualitative research. Sage.
Smith, J. A. (Ed.). (2015). Qualitative psychology: A practical guide to research methods.
Sage.
Additional references
Danesi, M. (2014). Dictionary of media and communications. Routledge.

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Ferro, T., & Zachry, M. (2014). Technical communication unbound: Knowledge work, social
media, and emergent communicative practices. Technical Communication
Quarterly, 23(1), 6-21.
Kohli, Chiranjeev, Rajneesh Suri, and Anuj Kapoor. "Will social media kill
branding?." Business Horizons 58, no. 1 (2015): 35-44.
Stacks, D. W., & Salwen, M. B. (Eds.). (2014). An integrated approach to communication
theory and research. Routledge.