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Business Research Methodology - Doc

   

Added on  2021-05-30

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Running head: BUSINESS RESEARCH METHODOLOGY 1Business Research Methodology NameDate of Submission
Business Research Methodology - Doc_1

BUSINESS RESEARCH METHODOLOGY2Executive summaryThe need for buying fresh grocery products is quite common for all shoppers globally.However, with limited time factors, most shoppers have little time to go to shop physically to thesupermarkets. Majority of the consumers have welcomed the concept of online groceries (Zhu &Semeijn, 2015). Considering the fact that the consumers are not always able to physically pickthe products, the grocers are tasked with convincing the customers that the online-orderedgrocery products are of high quality. IntroductionOn most occasions, starting a business can be confusing and a complex process forbusiness people (Kolvereid, 2016). The food industry is still in great demand for entrepreneurs asthe globe is faced with increased population as well as complex tastes and preferences of theconsumers. The e-grocery store is the proposed project for this research to be set up in India. Inthe past, groceries were owned by small families who managed supermarkets and all themanagement tasks involved and most businesses fail to thrive due to financial problems. Thiscompany will be involved in physical sales and home-based delivery of grocery products to thepeople who cannot access grocery shops (Machackova et al., 2018). In this case however, thegrocery product orders will be sourced using mobile phone calls and company websites.However, the customers need to pay for the cost of the groceries as well as an additional amountfor the service delivery to their premises. In order to attract more clients to the new business,special discounts and other offers will be given to the target population such as families andcollege students, all who are likely to be potential and frequent clients. Literature Review
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BUSINESS RESEARCH METHODOLOGY3The significance of food is universal and thus the retail food industry forms a vitaleconomic activity in business globally. Considering the case of Americans, all food is suppliedfrom the super and hypermarkets, where customers go to these traditional stores to makepurchases. The emergence of grocers who offer online ordering and subsequent home deliveries,grocery shopping has become quite significant (Visser et al., 2014). The new start-up groceriesare out to compete with established players. The online groceries employ various operationstrategies and business models; although there are significant failures in this industry. In themodern world, online grocery shopping has been embraced because people have less free time.As a result of competing demands based on work, home chores and limited time, most peoplehave adopted the online shopping strategies like online groceries. For those who must insist onthe physical inspection of the goods, the ABC grocery Ltd, will still have physical stores at thecity center. Therefore, this proposed business will encourage both online and physical groceryshopping to meet the customer needs (Cagliano et al., 2014). The electronic channels in business offers various business alternatives to the physicalstores. In most cases, the selection of items in a physical store is so limited due to space, butelectronic channels overcome this drawback. The electronic platforms provide unlimited space ata relatively cheap cost offering customers a wide range of product selection options (Kurnia etal., 2015). For the case of a grocery store, the online business platforms might not provide anopportunity to inspect the goods physically. The online stores only display pictures and productdescriptions and customers rely on reviews by previous customers. However, the ABC groceryLtd will offer free home deliveries for orders above $50. This will save the customers the need totravel to the supermarkets to purchase the groceries.
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