Survey Administration Method for Qualitative Data Collection

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Assessment 2: Part B

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Table of Contents
Executive summary....................................................................................................................3
Introduction................................................................................................................................4
Reasons for the selection of the method of survey administration............................................4
Advantages and disadvantages of the method used...............................................................4
Success rate of the administration procedure.............................................................................5
Suggestions for improving the administration procedure..........................................................6
Changes to be made before administering the questionnaire to a larger group of respondents.6
Key lessons learnt from the survey administration process.......................................................7
Conclusion..................................................................................................................................7
Reference List............................................................................................................................8

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Executive summary
The research methodology is an integral step that helps to collect the data that is required for
attaining the desired goals and results of any given research. There are a number of ways in
which this data can be collected, but not all the techniques will yield favourable results for all
kinds of research. There should be a clear correlation between the method and the nature of
the research, as is seen in this particular case where a qualitative approach has been adopted
to gather and analyse the responses of a group of participants who are regular travellers and
purchasers of luxury or conspicuous goods. There are various advantages as well as
disadvantages to using the group administration method that has been employed, and there
are certain changes that have been to made in order to make the questionnaires suitable for
even larger groups of respondents.