Survey Administration Process: Advantages, Disadvantages, and Suggestions

Running head: BRM

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Table of Contents
Reasons for selecting the particular method of survey administration, and advantages and
disadvantages of using this method.................................................................................................3
Was the administration procedure a success i.e., did respondents understand the questions (look
confused or ask questions)? Was there missing data (i.e., skipped questions)? On average, how
long it takes for respondents to complete the survey.......................................................................4
What suggestions would you make for improving the administrative procedure used?.................4
What, if any changes, would you make to the questionnaire before administering it to a larger
group of respondents?......................................................................................................................6
On reflection, what were the key lessons you learned from the survey administration process?. . .7
Revise questionnaire the Changes being made................................................................................8
Complete questionnaire...................................................................................................................9
References......................................................................................................................................13

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Reasons for selecting the particular method of survey administration, and advantages and
disadvantages of using this method
The main reason for selecting quantitative method in survey administration is to get the
responses regarding research issues in numeric form. Furthermore, open-ended and close-ended
questions were used to get the responses of participants regarding the conspicuous shopping. I
have categorized the questionnaire in three sections. In this way, the first section was related to
information about the participants such as on which places they shop and when they have
shopped last time. These kinds of survey administration method are beneficial to develop the
depth information regarding shopping behavior of respondents (O'Cass and McEwen, 2018).
This technique is also significant for understanding the prestigious things that respondents
purchase most recently. From this technique, I have observed the motivation of participants as
well as the purpose of buying luxurious things. I have pointed that in the second section, open-
ended question was used because it gives chances to offer their own respond apart from those
given by investigator. I have also increased my experience regarding the liker scale method. This
technique contains five alternatives and offers the chances to choose one of them (O'Cass, 2018).
I have also increased my understanding with regards to demographics based questionnaire
technique. It is used to gain the comprehension about the personal data of respondents such as
age, gender, name, physical address, race, religion, and phone number. This technique was
beneficial for me because it includes the different factors that could influence the conspicuous
consumption (Patsiaouras, 2012).
The main benefit of using the survey questionnaire is that the research generates the information
as per the real-world observation (Phillips, 2018). The high amount of people in survey indicates
that it is more appropriate approach as compared to collect data from small representatives.

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Another advantage of using survey is to produce a huge amount of data in a shorter period with
affordable costs. An investigator can set the time span for the research project as it can assist to
make a plan and deliver the end outcomes (Satish and Rajesh 2014).
But, this survey technique has some limitation. The relevancy of information can be ignored if an
investigator emphasizes on depth data to resolve the issues of research. The information that is
generated from this technique is likely to consider inadequate detail on the topic being
researched. This technique also secures the high response rate of the survey. But, it is hard to
control, specifically when it is performed by post (Charles, 2009). It is also complex when the
survey is conducted by face to face or over the telephones.
Was the administration procedure a success i.e., did respondents understand the questions
(look confused or ask questions)? Was there missing data (i.e., skipped questions)? On
average, how long it takes for respondents to complete the survey
I have used administration procedure that was successful to get the information regarding
research issue from respondents. During the survey, I have pointed that some of the participants
were confused to understand the questions as they asked the questions from researcher till their
understanding of the questions. Some of the participants were skipped the questions regarding
their personal data as they feel insecure to share their mobile number, email id and address (Kim,
2015). Further, this survey has taken longer time i.e. 1 hour 30 minutes to respondents for
completing the questions of the survey.
What suggestions would you make for improving the administrative procedure used?
I would like to suggest increasing the number of emails that are opened and received by
respondents in order to gain the response rate of the survey. It can be recommended that the
number of participants who click on the link to the survey may start the survey and complete the