Impact of Globalization on Marketing Activity of M&S

BUSINESS RESEARCH
PROJECT

Table of Contents
CHAPTER 1- INTRODUCTION .......................................................................................................3
1.1 Research proposal.................................................................................................................3
CHAPTER 2- LR ................................................................................................................................9
2.1 Introduction...........................................................................................................................9
2.2 Literature review...................................................................................................................9
CHAPTER 3: METHODOLOGY .....................................................................................................13
3.1 Research method ...............................................................................................................14
3.2 Methodologies.....................................................................................................................14
CHAPTER 4 : DATA COLLECTION AND ANALYSIS..................................................................16
4.1 Data collection ...................................................................................................................16
4.2 Data analysis.......................................................................................................................17
CHAPTER 5 : CONCLUSION AND RECOMMENDATIONS.......................................................22
5.1 Conclusion .........................................................................................................................22
5.2 Recommendations...............................................................................................................23
CHAPTER 6.......................................................................................................................................23
6.1 Reflection on Methods used in research.............................................................................23
6.2 Considering the research methods which could have been used.......................................24
6.3 Identifying Area for further research...................................................................................24
REFERENCES...................................................................................................................................25

Topic: To identify impact of globalization on selling activity of company.
CHAPTER 1- INTRODUCTION
1.1 Research proposal
Brief overview of study-
Globalization is simple word used to depict development and interdependence of world's
cultures, economies and populations. It describes the way people and nations integrate and connect
with each other, several things has become globalized as business interact (Petras, 2016).
Globalization is the procedure of integration and interaction among governments, large
organizations and people belonging to different country. It also define as procedure driven by global
investment and trade by information technology. With the help of globalization, people share and
spread their ideas and products across the world, encouraging more integration and interaction
between the world's economies, governments and cultures. Primarily, it is economic process of
interchange as well as integration that is related to to cultural and other aspects.
Globalization is all about interrelation of people and organizations across the world that
eventually leads to global economic, cultural or political integration (Eriksen, 2014). Globalization
provide the best opportunities to business and make them able to communicate and move easily
with another nations across the world. globalization leads to develop and improve standard of living
through improved transportation and roads, improved education as well as health care due to global
expansion of businesses or corporations. In short, it can be said that globalization impact on
business, its activities, it has bought change in the overall procedure of running business. The
methods used in this research has been highlighted, the research report contains literature review
and data analysis sections. It contains recommendation on the basis of information which help to
improve work.
Research objectives and aim-
Aim-
To determine the impact of globalization on marketing activity of firm- A case study of
M&S.
Objectives-
 To analyse significance and meaning of globalization.
 To explore the benefits gain by M&S through international marketing.
 To assess challenges faced by M&S in context of performing marketing activity at Global

level.
 To suggest way through which Marks & Spencer can enhance their international marketing
activity.
Research question-
 What is the importance and meaning of globalization?
 What are the benefits gain by Marks & Spencer through international marketing?
 What challenges are faced by M&S while performing marketing activity at global level?
 Recommend measures with regard to develop and improve marketing activity of M&S?
Rational-
The main reason for selecting this topic is personal interest of researcher who wants to
explore the concept of globalization. Researcher is interested for analysing the topic which is
determine the effect of globalisation on promotional activity of M&S. Globalization is considered
as one of the current issue that impact on activities of business and the way they do it, thus it is
main reason for choosing this topic by researcher.
Particulars Resources
Understanding the impact of
globalization
Articles, Journals
Challenges for M&S marketing activity
due to globalisation.
Internet. Articles and Journals
Suggestion for business to improve
marketing activity
Articles, different case study
Questionnaire Through filling questionnaire by
participants

Activities and timescales-
Task Name Duration Start Finish Predecessors
Selection of topic 18 days Thu 11/28/19 Mon 12/23/19
Developing research aim and
objectives 16 days Tue 12/24/19 Tue 1/14/20 1
brief plan development 15 days Wed 1/15/20 Tue 2/4/20 1,2
Research methods selection 15 days Wed 2/5/20 Tue 2/25/20 3
Preparing questionnaire 13 days Wed 2/26/20 Fri 3/13/20 4
Sending questionnaire for data
collection 15 days Wed 2/5/20 Tue 2/25/20 3
Recording data set in a structured
format 12 days Wed 2/26/20 Thu 3/12/20 6
Interpreting gathered data set 16 days Fri 3/13/20 Fri 4/3/20 7
Concluding findings and
recommending solutions 19 days Mon 4/6/20 Thu 4/30/20 8
Taking feedback 9 days Fri 5/1/20 Wed 5/13/20 9
Doing changes as per the feedback
provided 8 days Thu 5/14/20 Mon 5/25/20 10
Final submission 6 days Tue 5/26/20 Tue 6/2/20 11

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