Business Research Project: Impact of Globalisation

This project analyzes the impact of globalization on the market performance of multinational banks, using Lloyd's Bank as a case study. It explores the challenges and opportunities presented by globalization, drawing conclusions and recommendations for the bank's future strategies.

Business Research Project: Impact of globalisation
on the market performance of multinational banks
in terms of managing global competition

Table of Contents
INTRODUCTION...........................................................................................................................1
ACTIVITY 1....................................................................................................................................1
Research title...............................................................................................................................1
Research aim and objectives.......................................................................................................1
Rationale of study.......................................................................................................................2
Key Literary sources...................................................................................................................2
Activities and time scale.............................................................................................................3
Approach and methodologies of research...................................................................................3
ACTIVITY 2....................................................................................................................................4
Appropriateness of research tools..............................................................................................4
ACTIVITY 3....................................................................................................................................6
CHAPTER 2 LITERATURE REVIEW..........................................................................................6
CHAPTER 3 METHODOLOGY....................................................................................................7
3.1 Research Approach...............................................................................................................7
3.2 Methodologies.......................................................................................................................8
CHAPTER 4 DATA COLLECTION AND ANALYSIS..............................................................10
4.1 DATA COLLECTION.......................................................................................................10
4.2 DATA ANALYSIS, PRESENTATION and DISCUSSION..............................................11
CHAPTER 5 CONCLUSION and RECOMMENDATION.........................................................19
5.1 Conclusion..........................................................................................................................19
5.2 Recommendation................................................................................................................20
ACTIVITY 4..................................................................................................................................21
CHAPTER 6 PERSONAL REFLECTIVE STATEMENT...........................................................21
Reflection of application of research methodologies................................................................21
CONCLUSION..............................................................................................................................21
REFERENCES..............................................................................................................................23

INTRODUCTION
Globalisation has revolutionised industries across globe with major changes in economy
and culture. It enhanced the way of managing business function because it emerged with wide
range of growth opportunities like technological advancement, trade across foreign boundaries,
etc. It created a platform for managing growth and development of company bas well as
economy of country (Lasserre, 2017). The assessment will out line influence of globalisation on
multinational banks who are responsible for providing financial services to consumer. It is
important for the banks to ensure liquidity of business regardless of expansion and growth
because it is basic value which represents bank ability to deal with changing economic
conditions.
The assessment will outline research proposal which will comprise brief outline of entire
business project. Further, the project will be based on activities which comprise choosing of
research methodologies, data collection, results, analysis and discussion. The discussion will be
based on graphical presentation which will assist in developing critical understanding over
research outcomes derived from primary data collection.
ACTIVITY 1
Research title
Impact of globalisation on the market performance of multinational banks in terms of managing
global competition: A case study of Lloyd’s Bank, UK.
Research aim and objectives
Aim
“ To assess the impact of globalisation on the market performance of multinational banks
in terms of managing global competition: A case study of Lloyd’s Bank, UK ”
Objectives
 To evaluate significance and meaning of globalisation.
 To analyse influence of globalisation on banking industry.
 To determined challenges faced by Lloyd's bank due to globalisation To suggest way by which Lloyd bank can enhance its performance in market.
Question
 What is the significance and meaning of globalisation?
 What is the influence of globalisation on banking industry?
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 What are the challenges which are faced by Lloyd's bank due to globalisation?
 Recommend ways by which Lloyd bank can enhance its performance in market?
Rationale of study
The motive of conducting this study is personal interest where research will help to gain
knowledge over impact of globalisation n banking industry. Further, the motive of choosing this
research is academic interest where the research are which derive individual ability to explore
different topic. The objectives of study will help scholar in boosting knowledge and facilitating
learning on one chosen topic which is beneficial for further academic understanding. In addition,
it will help the scholar in understanding various pros and ons of globalisation which is
advantageous for further personal and professional learning.
Key Literary sources
According to Burhan and et.al., 2015, globalisation is wide term which support
integration and interaction of different people and business across the globe. It has boosted
international influence of economies which is supporting growth and development of many
industries across the global. The key implication of globalisation comprise, expansion of global
brands, trade across foreign boundaries, increasing migration of labours from nation to nation,
increase in foreign direct investment, etc. However, as per the views of Wheelen and et.al., 2017,
it is articulated that globalisation of financial services has reduced the barrier of rues and
regulation which restricts flow of capital in different market and in different nations.
Globalisation is boon for financial services as it supports telecommunication, data processing,
deregulation of domestic financial and capital markets.
On the other hand, Zhang, 2017, discussed about international banking which comprise
international sector of domestic financial market. Foreign banking services involves deposits and
lending services which is distinct on the basis of customer basis of firms. According to author it
is determined that on a rough average it is analysed that foreign ending services and deposits
have been increased by 15 % which denotes increase in capital flow across international
boundaries which is beneficial for the growth of bank as well as domestic economy. Apparently
Kaufman, 2015, stated about globalisation is beneficial for the economy of UK as it is related
with increase in trade which supports wide choices of commodities. Further, it increases
competition due to which business are supposed to lower prices of goods and services. Cross
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border lending is good for the ban as well as economy because it supports financial condition of
country in case crisis.
Activities and time scale
Research
planning
activities
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
Topic
selection
Processing
aim and
objective
Literature
review
Selection
of research
methods
Analysis
of data
Conclusio
n and
recommen
dation
Approach and methodologies of research
Research philosophy: Philosophy in study helps the individual in deriving appropriate
phenomena or way of collecting and analysing information on the basis research objectives and
aim. There are generally two philosophies implied by scholar in different type of studies that is
interpretivism and positivism. The present study is subjective in nature therefore researcher will
incorporate use of interpretivism philosophy of study as it helps in developing understanding
over topic which of human interest.
Research approach: Approach in research methodology helps the investigator in
outlining planned procedure to conducting appropriate study. Generally there two common
3

approaches which are used by individual for business research project that is Inductive and
inductive. In this study where focus of scholar is on analysing impact of globalisation on market
performance of Lloyd bank, research will incorporate use of inductive approach where analysis
is done on the basis of evidence, models and theories.
Sampling: It is process of sorting few relevant sources or participant for gathering
information on research topic. It is done n the basis of two types that is probability and non
probability where in this investigation investigator will incorporate use of probability sampling
from where random sampling will be done and there will be 20 employees of Lloyd bank.
Data collection: It is the essential part of study on the basis of which analysis and
findings are outlined. There are two commonly use data collection met hod that is primary and
secondary where secondary helps' scholar in outlining past collected facts and findings while
primary helps in outlining the present views of people over chosen research topic. However,
investigator will make use of both information gathering method that is primary and secondary
where secondary information will be outline d in literature review by sorting information from
books, journals, article where primary will collected via interview on the basis of questionnaire.
Data Analysis: It is based on summarizing and outlining findings from collected data. It
is the most complex part of research where it is necessary for the investigator to outline every bit
of the information to draw unbiased discussion. Analysis is done via two methodologies of
research that is qualitative and quantitative. The present study is based on qualitative analysis
in which scholar will use of thematic analysis which will be presented with the help of graphic
presentation.
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ACTIVITY 2
Appropriateness of research tools
Primary data collection Primary data is collected with the motive of outlining fresh and
current views of people over research topic. Interview is the best
way of managing discussion with sampled participants and
outlining their views of every question (Lajili, 2015). This data
collection method is appropriate because it promotes discussion
with respondents which helps in determining their interest
particular research area. Further, it promotes critical analysis which
assist scholar in outlining relevant outcomes from interview.
Secondary data collection It is based on past gathered information by different scholars and is
considered a valid because it offers wide perspective of research
topic. The secondary view will be outlined by scholar in literature
review which will assist in developing understanding over research
objectives which helps in gaining insights over research perspective
is beneficial for managing primary data collection process.
Cost Cost is a crucial aspect of research which helps the scholar in
managing smooth flow of study. Cost is required at every step of
business research project (Clark, 2014). Cost in research includes
cost for stationery, space for conducting interview, arrangement of
interview, purchase of books which are not available for free.
Further, cost will include travelling expenses and addition expense
of researcher which arise with time at time of researching and
analysing study.
Access Access is crucial part of study as it regulates smooth flow in data
collection and analysis process. Access in study is based on
permission for seeking secondary sources or gathering information
where it is necessary for the scholar to seek permission from
responsible authorities for accessing particular sources. In addition,
access includes approaching to respondents of primary data
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collection. Access to research information play vital role in
managing smooth flow in data collection and analysis of business
research.
Ethical consideration Adhering to ethics is foremost concern of researcher where the
individual assures ethical way of collecting information and
analysing information (Falvey, Greenaway and Silva, 2018). Like
in this stud the scholar will seek permission from authorities for
Lloyd Bank for conducting interview of employee on impact of
globalisation on multinational banks and their market performance.
In addition, the researcher will focus on debriefing sampled
employee about interview question and will seek informed consent
of every participant in written forms. This will help the researcher
in protecting beliefs, morals ad value of individual respondents.
ACTIVITY 3
CHAPTER 2 LITERATURE REVIEW
With the passage of time, the globalisation measures which are been taken in
consideration by the selected organisation will help the firm to enhance the quality of business
operations and activities that are been taken in consideration by the banking organisation (Chang
and et.al., 2015). This will help the firm to enhance the overall performance of business activities
and thus will lead the firm to enhance the understanding related to globalisation within the firm.
Especially, in the banking sector, the globalisation had lead a very deep and effective operations
and thus will help in meeting the operations and thus will support a good management of
business operations in much effective and significant way.
Banking and Globalisation
The banking sector is deeply influenced by the global economy. It will help the fir to
enhance the quality of operations in much effective and suitable way that help in handling the
quality of services and actions that are been carried out within the organisation. As per the
findings of (Dancygier and Walter, 2015), this can be said that the banking operations performed
by the organisation will improve the quality of products and services in much effective and
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suitable way. With the rise in globalisation, the banking sector has seen a tremendous expansion
rate. Besides this, working on the international level has also helped the organisation with a
proper and effective access to foreign currencies. This has improved the banking organisations
efficiency top carry out their operations in much effective and significant way. On the other
hand, (Chen, Tang and Feldmann, 2015) has found that, the expansion and operating on the
international level that will help the firm to carry out their operations but also make it susceptible
and prone to many risk factors that can impact or hamper the quality of banking activities
followed within the firm. The bank management is required to look after these measures in order
to carry out their bank related operation in a hassle free manner.
Impact of globalisation on success of a banking firm
The success of a business enterprise is also dependent on the operations and activities
which will improve the quality of products and services which will help the firm to enhance the
quality of products and services that are offered by selected banking enterprise. According to the
findings of (Vellas, 2016), banking firms are required to look after the globalisation as a platform
to promote and expand their business to a greater extent. The success of the business
organisation is required to be looked after by the banking firm in order to carry out their business
activities and operations in much effective and suitable way. This will help the organisation to
carry out their operations and actions that will improve the quality of business activities and thus
will lead the firm to enhance the quality of business operations and will improve the efficiency of
the firm to a greater extent. On the other hand, (Neaime, 2016), said that the proper management
of global expansion planning is beneficial for the organisation as this can be a major platform for
the successful operations of the business entity. Other than this, it will improve the quality of
operations and activities related to banking.
Strategies followed by the Banking firms to meet the requirements and improve market
performance of the enterprise in emerging markets
As per the findings of (Benería, Berik and Floro, 2015), this is been stated that the
banking firms and organisations are required to develop proper strategies in order to meet their
operations and meeting the operations in much suitable way. Besides this, it will improve the
overall performance of the organisation to a greater extent. The strategic planning will help the
fir to enhance the quality of operations and action plans that are been carried out in much
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suitable way. Besides this, the globalisation strategies will also help to identify the requirements
and services as per the international market they are operating to meet the needs of their
organisation in much suitable and effective way. On the other hand, the studies of (Zajda, 2015),
suggest that the proper planning and strategies which are been followed by the organisation to
have a good development of operations with much efficiency. This will also assist a banking firm
to improve the core compatibility of the organisation to a greater level.
CHAPTER 3 METHODOLOGY
3.1 Research Approach
An effective research process is been taken in consideration in much suitable way that
will improve the quality of business operations and thus will improve the effective execution of
research or data assessment activity that is been carried within the organisation (Bowen, Baker
and Powell, 2015). This will also improve the core performance of the organisation to a new
level and assist the scholar to develop proper research strategies and procedures which will
improve the overall performance of the banking firm. For the effective and proper statement and
gaining of the data, the simplified research option including the inductive research approach is
been chosen that will help the organisation to enhance the quality of operations and assessment
process is been taken in consideration by the organisation that will help the firm to carry out their
banking business operations and claim the idea to operate on the international level.
3.2 Methodologies
Various methodologies are been taken in consideration by the organisation that will help
the fir to enhance the quality of operations and thus will help the organisation to meet the needs
and demands and requirements of the banking organisation to take suitable measures to maintain
the quality of operations and thus will improve the overall performance of the organisation to a
greater level (Kumar, 2015). This will also lead the organisation to enhance the quality of
operations in much suitable and effective way. Thus, in order to carry out the proper and
effective research process within the organisation that will improve the overall perception of a
scholar to have a good and effective research process that will improve the overall performance
of the organisation to a greater level. The various methodologies that are been taken by the
organisation are:
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Research Type: the selection of a proper research type will help the organisation to carry out the
business operations and other activities in much suitable and effective way (Khalid and Bhatti,
2015). It will help the scholar to carry out the business operations and activities in much suitable
and effective way. For the proper assessment of the data operations that are been performed
within the firm, this can be said that the suitable placing of operations will improve the quality of
action plans which will support a good management of the business activities and operations in
much suitable way. For the present research process, qualitative research method types is been
selected. It will improve the overall understanding and placing of business operations and action
plans which will improve the overall performance and learning of the organisation that will
improve the effectiveness of research process which is been carried out within the firm.
Research Approach: the research approach selection ix also very important within the
organisation as it will help the fir to enhance their market share and meet the needs and demands
of the research process which is been carried out within the firm (Reijonen and et.al., 2015). That
will help the firm to have a good management of the research activities and have a good output
from the research process conducted at the selected banking enterprise. For the current data
assessment process, the inductive research approach is been taken which improves the quality of
operations and thus will improve the overall performance and effectiveness of the data
assessment operations which are been followed within the enterprise by the scholar.
Research philosophy: the adoption of a proper philosophy will help the organisation and thus
will improve the quality of business operations and thus will improve the suitableness of the data
assessment activities which will help the firm to improve the effectiveness of the organisation to
improve the quality of operations in much suitable and effective way this will also improve the
quality of operations and research activities to a greater level (Horton and Farnham, 2015). This
will also help in carrying out the data assessment activities. For the present research activity, the
interpretivism research philosophy is been chosen. This will help the data analyst top carry out
the proper management of the business operations and thus will improve the quality to improve
the quality of outputs received within the banking organisation.
Data Collection: a proper and effective data collection measure is taken in consideration that
will improve the quality of research process that is been taken in context by the organisation
looking at the amount of data that is been received within the organisation (Adam Cobb, 2016).
9

A proper data collection process involving the primary data collection is been undertaken in
context by the scholar. This will improve the effective placing of the data that is gained within
the organisation. It also improves the proper collection or gathering of the data that is been
selected using a close interview.
Data assessment: After the data collection process is been carried out by the scholar, the
effective data assessment is been carried out that will improve the effectiveness of the data that is
been carried out within the organisation (Hirst, Thompson and Bromley, 2015). Besides this, it
will also help in getting the proper output that will help the organisation in much suitable way.
For the present data assessment process, the thematic data analysis and evaluation process is
been taken in consideration that will help in improving the quality of operations and evaluation
of the gained data.
Sampling: the sampling size help in proper management of a wide range of business operations
and activities which will improve the quality of business activities and thus will improve their
performance in much suitable way that will improve the quality of action plans in much effective
manner (De Brentani and Kleinschmidt, 2015). The present research activity will cover the
random data sampling approach which will improve the knowledge and understanding of the
business enterprise to carry out business operations. This involves the 20 employees of Llyold
Bank as respondents.
CHAPTER 4 DATA COLLECTION AND ANALYSIS
4.1 DATA COLLECTION
Questionnaire
Name:
Contact Number:
Are you aware about the globalisation process associated with Lyold bank?
 Yes
 No
 May be
Do you find the globalisation activity to be effective in carrying out the banking related
operations within the organisation?
10

 Yes
 No
 May be
Is the global outsourcing of the services that are been carried within the organisation that will
help in proper management of outsourcing?
 Yes
 No
 May be
Are the globalisation strategies which are been undertaken by the Llyold Bank effective to
operate in emerging markets?
 Yes
 No
 May be
Do you find globalisation process to be effective for the large multinational companies and
faceing major challenges?
 Yes
 No
 May be
Is the globalisation operations which will be taken in consideration by the firm improve's the
bank's work performance?
 Yes
 No
 May be
Are you aware of advantages and risks of the globalisation process for the Llyod bank?
 Yes
 No
 May be
Do you find the globalisation and global business operations to be interrelated to each other?
 Yes
 No
 May be
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Any remark
-------------------------------------------------------------------------------------------------------------------
4.2 DATA ANALYSIS, PRESENTATION and DISCUSSION
Theme 1: Awareness about globalisation measure
Are you aware about the globalisation process associated with Lyold bank? frequency
Yes 10
No 6
May be 4
12
Yes No May be
0
2
4
6
8
10
12
10
6
4
frequency

Interpretation: A data assessment process is been carried out the selected banking firm that will
help the organisation to identify the impact of globalisation to a greater extent. This process
involves 20 employees of the selected banking enterprise as the respondents in research process.
On the basis of data collection and its assessment, this is been found that out of 20 participants of
the data assessment process about 10 respondents were well aware of globalisation operations
within organisation while the other 6 respondents were not well aware about it. On the other
hand, the remaining 4 respondents were not sure about the globalisation process. Thus, based on
the data received, this can be said that the employees or the work force within Llyod Bank is
well aware of globalisation operations in suitable way.
Theme 2: Effectiveness of the globalisation to carry out banking related operations
Do you find the globalisation activity to be effective in carrying out the banking
related operations within the organisation? frequency
Yes 15
No 3
May be 2
13

Interpretation: Depending on the data assessment process that is been carried within the Llyods
bank UK, this is been found that among the 20 respondents within the firm, about 15 individual
employees agreed to the fact that operating on the global level is beneficial for the banking
organisation to carry out business operations and activities. The other 3 respondents do not found
it much effective to carry out the business operations. While, the remaining 2 respondents were
perplexed about it. Hence, based on this assessment, it can be interpreted that globalisation
operations are effective for the Llyod bank to carry out its banking operations.
Theme 3: Management of outsourcing facilities using globalisation.
Is the global outsourcing of the services that are been carried within the organisation
that will help in proper management of outsourcing? frequency
Yes 12
No 6
May be 2
14
15
3
2
Yes
No
May be

Interpretation: on the basis of the data collection and evaluation process carried out at the
organisation, to identify the impact of globalisation on performance of the bank in its emerging
market, this can be said that out of 20 respondents participating in this research process, about 12
agreed to the fact that operating on the global level has helped the bank to carry out outsourcing
facilities and services in a effective manner. However, 6 participants denied and disagreed to the
fact. The remaining 2 employees of participating in the research activity said that they are not
sure about it. Thus, on the basis of this data assessment, it is been interpreted that globalisation
activities and operations help the selected banking enterprise to perform its outsourcing functions
in an effective way.
Theme 4: Effectiveness of globalisation strategies
Are the globalisation strategies which are been undertaken by the Llyold Bank
effective to operate in emerging markets? frequency
Yes 14
No 3
May be 3
15
Yes No May be
0
2
4
6
8
10
12
14
12
6
2
frequency

Interpretation: Based on the data assessment and the evaluation process that is been carried out
at the work place, this is been found that among the 20 respondents selected for data assessment
process that is been carried out at the Llyod bank, 14 employees agreed to the point that
globalisation measures are very important and effective for an organisation to operate within its
emerging market. While, on the other hand, 3 respondents disagreed to this fact. The other 3
remaining respondents said that are uncertain about this point. Hence, based on the output
received from the data assessment process this can be said that the proper management of the
globalisation activities is essential to operate in its emerging markets around the world.
Theme 5: Globalisation helping in facing global problems
Do you find globalisation process to be effective for the large multinational
companies and facing major challenges? frequency
Yes 12
No 6
May be 2
16
14
3
3
Yes
No
May be

Interpretation: Based on the data interpretation process that is been carried out within the
selected banking organisation, indicates that 20 employees participated within an organisation
for a data assessment process, out of which 12 respondents said that the globalisation process is
effective for the company to ace out the major challenges while operating within international
market. The other 6 respondents denied this point and the remaining 2 employees were perplexed
about this fact. Hence, on the basis of the globalisation activities and operations which are been
carried out within the organisation, this can be said that operating on the global level is important
for the firm to face and sort out different challenges in international market.
Theme 6: Improvement in organisations performance
Is the globalisation operations which will be taken in consideration by the firm
improve's the bank's work performance? frequency
Yes 11
No 4
May be 5
17
12
6
2
Yes
No
May be

Interpretation: Based on the data collection and interpretation process which is been carried out
within the organisation in much suitable way to identify the impact of globalisation on the
market performance of the organisation, this is been observed that out of 20 respondents within
the research process, 11 supported the fact that the globalisation issues that are been taken within
the consideration by the organisation help in improving its work performance or operational
capability. The fact was denied by 4 employees participating within the research process and the
other 5 respondents proclaimed that they are not sure about it. Hence, based on the outputs
received from the data assessment process, this can be said that the globalisation activities
improves the overall work performance of the firm.
Theme 7: Advantages and risks of globalisation
Are you aware of advantages and risks of the globalisation process for the Llyod
bank? frequency
Yes 12
No 4
May be 4
18
11
4
5
Yes
No
May be

Interpretation: While carrying out the effective data collection and assessment operations that
are been carried out within the selected banking firm in order to carry out the proper
management of the globalisation operation's within the organisation, this is been found that out
of 20 respondents participating within the research process, 12 respondents agreed to the fact that
they are aware about the advantages and risk factors associated with the globalisation process
while 4 respondents disagreed to this point. The other 4 respondents stated that they are not sure
about it. Hence, based on the proper planning of the globalisation process that will impact the
overall market performance of the Llyod Bank.
Theme 8: Interrelation of globalisation and global business activities.
Do you find the globalisation and global business operations to be interrelated to each
other? frequency
Yes 15
No 2
19
12 4
4
Yes
No
May be

May be 3
Interpretation: Based upon the data gathering and evaluation process or operations performed
within the banking organisation to identify the impact of globalisation, this is been assessed that
among the 20 employees selected as respondents for the research process at the Lloyd Bank, 15
respondents said that the firms global operations and globalisation are interrelated to each other.
But 2 individuals denied the fact and remaining 3 respondents were not sure about it. Thus, on
the basis of the data assessment and interpretation, this can be said that globalisation or
organisational operations are interrelated within Llyod bank.
CHAPTER 5 CONCLUSION and RECOMMENDATION
5.1 Conclusion
On the basis of the data interpretation and the evaluation process, this can be said that the
proper management of the globalisation measures will help in improving the market performance
and overall revenue generation of the firm that will improve the quality of their products and
services in much effective manner. The proper collection and assessment of the data will help the
fir to enhance the quality of operations in much suitable way that will improve the quality of
20
15
2
3
Yes
No
May be

business operations and thus will help in meeting the needs and demands of the organisation and
their stakeholders and customers in much precise way. This will help in improving the quality of
operations and thus will improve the core performance of the organisation. The globalisation
process will help in meeting the operational requirements of the organisation and assist in
making proper and strategical plan to meet its globalisation measures.
Also, this is been found the no matter globalisation measures are well accepted within the
organisation, there are certain point or scope of improvements that will improve the quality of
services and products related to banking sector to their customers. This will also assist in
improving the performance within the organisation, enhancing the quality of operations in much
suitable and effective manner. This, will also improve the quality of products and services that
are been taken in consideration that will help in meeting the operations and thus will enhance
their performance to greater extent.
5.2 Recommendation
On the basis of the data collection and the data assessment programs that are been taken
in the consideration by Llyods bank to identify the proper impact of the globalisation process
within the organisation. This will help the firm to improve the quality of operations in much
effective way. This will also guide the selected banking enterprise to carry out their business
operations that will improve the quality of operations which will help the for to improve their
market performance (Thalassinos, Pintea and Raţiu, 2015). Hence, on the basis of the data
assessment operations that are been carried out within the organisation. However certain
recommendatory measures are been taken in consideration by the organisation that will improve
the effectiveness of the Llyod bank in much effective manner. Some of major and feasible
recommendations that are been taken n consideration by the firm are:
 Derive proper and effective strategy that will help the firm to enhance the quality of
operations and thus will improve the quality of business activities. It will help Llyod bank
to have a proper management of their operations.
 Proper market research is required to be carried out by the organisation that will improve
the quality of business operations and activities to a greater extent. This will help the firm
to plan suitable measures and thus will help in improving the quality of business
operations in much suitable way.
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ACTIVITY 4
CHAPTER 6 PERSONAL REFLECTIVE STATEMENT
Reflection of application of research methodologies
In accordance with business project on multinational bank it is identified that research
methodology play a crucial role in managing smooth and systematic research process. Like
implication of random sampling method helped in managing unbiased collection of facts and
information. I feed probable sampling offers the best approach for primary data collection
because in this type of sampling results can note assumed or predicted. I feel sampling is most
crucial methodological tool because it is the base of generating final research outcomes.
On the basis of the extensive research process that is been carried out at Llyod Bank will
help in improving the quality of their market performance operations and thus will improve the
quality of business operations related to banking activities. I have used the quantitative research
type with the inductive and interpretivism approach and primary data collection using a close
ended interview. Besides this, the thematic analysis and random data sampling has helped me to
generate appropriate outputs in order to improve my understanding about the global execution of
the banking operations in much suitable manner (Nica, Manole and Potcovaru, 2016).
However, I could also use quantitative research type with deductive and descriptive
approach that would have also helped me to enhance me to carry out my research activities in
much suitable way. The data or output development approach i.e. data collection and evaluation
process would have been quite different. Besides this, the research process can be further
expanded in future to analyse other operational fields of the selected banking enterprise, Llyod
bank will help the firm to improve their market performance as per the requirements of the
market and other operations in much suitable way.
CONCLUSION
The assessment is business research project based on analysing impact of globalisation on
market performance of multinational bank in managing competition. However, to make study
appropriate and effective the researcher choose Lloyd bank as a base of research for which
scholar conducted interview of 20 randomly sampled employees of bank. The primary
information is analysed by scholar in form of thematic analysis with appropriate graphical and
bar presentation which helps in analysing view of participants over globalisation and its impact
on performance of financial services. Thus, the study concluded by stating globalisation is
22

phenomenon which boosted performance of banking industry by promoting flow of capital
across international boundaries. It became a huge support for countries in situation like recession
and other financial crisis.
23

REFERENCES
Books and Journals
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