Impact of Globalisation on Marketing Function of an Organisation - Case Study on Walmart
Added on 2020-12-09
28 Pages6694 Words182 Views
Business ResearchProject
Table of ContentsTITLE: “To identify the impact of globalisation on marketing function of an organisation” Acase study on Walmart. ...................................................................................................................1CHAPTER 1: INTRODUCTION...................................................................................................11.1 Research Proposal............................................................................................................11. Research Aim and Objectives............................................................................................12. Reason for choosing this research project..........................................................................23. Activities and timescales....................................................................................................2Gantt chart .......................................................................................................................................1..........................................................................................................................................................2CHAPTER 2: LITERATURE REVIEW........................................................................................32.1 Introduction......................................................................................................................32.2 Literature review..............................................................................................................3Chapter 3: Methodology..................................................................................................................73.1 Research Approach...........................................................................................................73.2 Methodologies..................................................................................................................8Chapter 4 Data Collection and Analysis..........................................................................................94.1 Data collection..................................................................................................................94.2 Data analysis, presentation and discussions...................................................................11Chapter 5 Conclusion and Recommendations...............................................................................215.1 Conclusion......................................................................................................................215.2 Recommendations..........................................................................................................21Chapter 6 Personal reflective Statements......................................................................................226.1 Reflects on the research methods used in project...........................................................226.2 Consider research methods that could have been used..................................................226.3 Areas for further research...............................................................................................22REFERENCES..............................................................................................................................23
TITLE: “To identify the impact of globalisation on marketing function of anorganisation” A case study on Walmart. CHAPTER 1: INTRODUCTION1.1 Research ProposalResearch project description Globalisation refers to the process through which two or more companies integratetogether in order to maximise international economies (D. Mendoza, Mula and Campuzano-Bolarin, 2014). It also formulates a global network between people, company and worldwidewhich contributes in developing overall world together. Globalisation have enhanced number ofgrowth options for the large scale companies to expand its business at international market inorder to maximise its profitability ratio. Present research report is based on Walmart, a multi-national retail store which has its presence across the world. The company was founded by SamWalton in 1962. Walmart is one among top retailers and operates its business operations in morethan 25 countries. The main aim of this project is to analyse impact of globalisation overmarketing function of Walmart It can be said that Walmart is executing its business operations inmany country which makes its difficult for marketing team of this company to make strategiesaccording to the need and requirement of new market. Therefore, overall research report willdeeply elaborate about impact of Globalisation over marketing function of Walmart. 1. Research Aim and ObjectivesResearch Aim“To identify the impact of globalisation on marketing function of an organisation.Astudy on Walmart”.Research objectives To evaluate the concept of Globalisation.To identify the role of globalisation on marketing function of Walmart.To analyse the impact of globalisation on marketing functions of WALMART. To determine the barriers Walmart can face while implementing the concept ofglobalisation;Research Questions1
Explain the concept of Globalisation?What is the role of globalisation in marketing function of Walmart?How to ascertain the barriers Walmart can face while implementing the concept ofglobalisation?What is the impact of globalisation on marketing functions of WALMART?2. Reason for choosing this research projectAs per the modern business world, it has been identified that globalisation havecompletely changed working pattern of large as well as small business organisation as they cannow easily maximise their profitability ratio. It can be said that globalisation have contributed inthe enhancement of businesses but at the same time, it also has major impact over functions ofmarketing of the company (Gunn, 2017). The main reason for choosing research project onWalmart is to identify different barriers which are impacting negatively over marketing functionsof this company as this company is already operating its business activities in many countriesand further planning to increase presence across global level. This research project will awareWalmart about various kind of challenges which might be faced by them while expanding itsbusiness in new country. Along with this, it will also find out some relevant ways through whichimpact of these challenges can be minimised. 3. Activities and timescales2
Gantt chart It is bar chart which is designed horizontally as a tool to control production in 1917.Henry L. Gantt who was an American Engineer and social scientist developed Gantt chart.Moreover it is mostly utilised in project management as it gives a graphical elaboration of a planwhich is beneficial in planning, coordinating and monitoring particular targets in a project. Thelist of a chart which is needed to be performed are shown on vertical axis whereas time intervalsare represented on horizontal axis (Baker, 2016). Time spent for each activity is shown by thewidth of horizontal bars. Work break down structureIt is a breakdown which is deliverable oriented of project into smaller units. It is definedby Project Management Body of Knowledge. Product, service , data or set of their combinationcan be elements of it. Moreover, it gives framework which is needed for detailed costapproximately and monitor with giving support for schedule. Also it decreases complexactivities to a collection of different tasks (Häyrinen-Alestalo and Peltola, 2016). These tasksshould be independent and measurable along with limits which are clearly defined. IntroducingResearch Methods. 2017.
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