Business Research Project of Sainsbury
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Added on 2020-10-05
Business Research Project of Sainsbury
Added on 2020-10-05
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ContentsTITLE:.............................................................................................................................................1Chapter 1: Introduction....................................................................................................................1Overview of the Research............................................................................................................1Background of the Research........................................................................................................1Reason for choosing the research................................................................................................2Research Aim...............................................................................................................................2Research Objectives.....................................................................................................................2Research Questions......................................................................................................................2Chapter 2: Literature Review..........................................................................................................4Concept of globalisation and its role in retail industry................................................................4The major importance of globalisation in exploring operations of Sainsbury............................4The relationship between globalisation and the overall growth of business at global level........5Chapter 3: Research Methodology..................................................................................................6Type of investigation...................................................................................................................6Research Design..........................................................................................................................6Research Philosophy....................................................................................................................6Research Approach......................................................................................................................7Data Sampling.............................................................................................................................7Data Analysis...............................................................................................................................7Ethical Consideration...................................................................................................................7Chapter 4: Data Analysis.................................................................................................................9Chapter 5: Conclusion and Recommendation...............................................................................20Chapter 6: Self Reflection.............................................................................................................21REFERENCES..............................................................................................................................22Appendix........................................................................................................................................24
TITLE:The impact of globalisation on marketing activities of retail industry. A case study onSainsbury. Chapter 1: Introduction Overview of the Research Globalisation is determined as a crucial concept which has a profound influence on themarketing activities and other business operations of an organisation. In today's modern eraorganisations are exist in a complex business environment that is directly impacted throughglobalisation. In respect to survive and succeed business organisations needs to adapt, constantlychanging and evolving situations of the global market. Retail business has been revolutionized inthe present business era in both international as well as national markets (Apăvăloaie, 2014).Retail is the most developing industry which has a huge influence on the economic growth anddevelopment of a country. In today's business era, the globalisation organisations advance theretailers, interest and the commercial centres provides retailers the new scope of marketingactivities. Thus, globalisation plays vast role in connects the world's entire market. Sainsbury isthe chosen company for this particular report and it is world's second largest super market chainin United Kingdom. Now a day's the major motive of each small as well as large businessorganisation is to explore their business operations at global level in respect to attaining highergrowth and success at market place. Background of the Research Now a day's globalisation is considered as the most popular and controversial issue,which is comprehensively, applied term to encompass development in trade and liberalizationpolicies and reduction in the transportation costs and technology transfer. As far as itsconsequence is concerned on the discussion of globalization that tends to consider its impact oneconomic growth, employment and income distribution of a country (Axelrod and VanDeveer,2014). Often globalisation also has potential effect on the other social concerns likeopportunities for poverty alleviation, human and labour rights, environmental consequences andso on. Sainsbury is a largest multinational supermarket chain. The company was founded in theyear of 1869 by the potential efforts of John James Sainsbury. The headquarter of the firm is in1
Holborn, London, United Kingdom. Sainsbury majorly deals in general and grocery products andservices. The major concern area of the firm is to expand its globalised operations throughdeveloping market activities in respect to attaining higher competitive edge within the marketplace. Reason for choosing the researchThe considered investigation is based on the impact of globalisation on marketingactivities of retail industry. Globalisation is mainly stands for the emergence of an internationalnetwork of economic systems and in its simplistic sense that refers to the widening, deepeningand speeding of global interconnection (Belás and et. al., 2014). The researcher select the topicas per personal interest as investigator wants to attain appropriate information aboutglobalisation. Another major motive for selecting the specified area of study is to explore theknowledge base of learner in the area of globalisation and it is benefited for the marketingactivities of an organisation. The developed knowledge base of an individual helps them ineffective execution of their future objectives that are connected with the similar area of study. Research Aim To analyse the impact of globalisation on marketing activities of retail industry. A casestudy on Sainsbury. Research Objectives The essential research objectives are described as below: To study the concept of globalisation and its role in retail industry. To determined the importance of globalisation in exploring operations of Sainsbury. To evaluate the potential influence of globalisation on the marketing activities ofSainsbury. To access the relationship between globalisation and the overall growth of business atglobal level. Research Questions The important research questions are associated as below: What is the concept of globalisation and its role in retail industry. What are the major importance of globalisation in exploring operations of Sainsbury. What is the potential influence of globalisation on the marketing activities of Sainsbury. 2
What is the relationship between globalisation and the overall growth of business atglobal level. Time ScaleA time scale is a most important part of research project, it plays effective role in schedulingthe research activities in effective manner (Belás and et. al., 2015). It is the major responsibilityof the researcher is to creating a time frame in which all activities are mentioned as per thepriority. In the time frame appropriate time is allotted to the each activity so that work can bedone in appropriate manner. 3
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