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Research Project Assignment - impact of globalisation on success of business

   

Added on  2020-11-12

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Research Project
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Table of ContentsChapter 1: Introduction....................................................................................................................1Introduction............................................................................................................................1Background.............................................................................................................................1Research Problem...................................................................................................................2Research Aim.........................................................................................................................2Research Objectives...............................................................................................................2Research Questions................................................................................................................2Purpose...................................................................................................................................2Research Scope.......................................................................................................................3Research Hypothesis..............................................................................................................3Attributes of research work....................................................................................................3Rationale of Topic..................................................................................................................3Time Framework....................................................................................................................3Chapter 2: Literature Review...........................................................................................................6Idea of globalisation...............................................................................................................6Advantages of globalization in driving business success in Sainsbury's..............................7Major challenges of globalized business faced by Sainsbury's..............................................7Strategies of globalization used by Sainsbury's.....................................................................8Chapter 3: Research Methodology...................................................................................................9Research Design.....................................................................................................................9Research Approach.................................................................................................................9Data Collection.......................................................................................................................9Chapter 4: Data Finding, Analysis and Discussion.......................................................................12Chapter 5: Conclusion, Recommendations and Anticipated Limitations......................................21Reflection.............................................................................................................................21Recommendation..................................................................................................................22Limitation.............................................................................................................................22Conclusion............................................................................................................................22REFERENCES..............................................................................................................................24
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Chapter 1: IntroductionIntroductionGlobalisation is defined as procedure of integration and interaction between companies,organisation, people and government globally (Adekola and Sergi, 2016). It has interconnectedworld through culture and trade exchange. This has rise because of advancement incommunication and transportation technology. This global interaction leads to growth ininternational ideas, culture and trade. Globalisation is important for success and growth ofbusiness which is associated with cultural and social aspects. It involves various aspects such asservices, goods, products, technology, resources, capital and data. There are various impact ofglobalisation which helps in success and growth of business in competitive market. Thisglobalisation has provided various impacts to business in terms of competitive advantages, costcompetitive and economies of scale. The organisation chosen for report is Sainsbury's which wasfounded in 1869 at London, United Kingdom. It is considered as third largest chain ofsupermarket which possesses 16.9% share market. This is retail industry founded by John JamesSainsbury. It deals in various products and services such as clothing, accessories, furniture,banking facilities, credit card and others. The main of report is to investigate impact ofglobalisation on success of business in effective and efficient manner. The aim and objectiveshas been set and accordingly work has been carried by researcher. For completion of work ingiven time period, time framework has prepared. There are different methods of data collectionalong with recommendation has been provided. BackgroundWith increase in need and demand of consumers, it is very important for business tomove accordingly. The globalisation plays an effective role in driving success of organisationthrough accomplishment and achievement of goal and objectives (Boso, Cadogan and Story,2013). Sainsbury's is regarded as third largest retail sector which was established by John JamesSainsbury at United Kingdom in 1869. This is public limited company which is operating 1500shops in various locations and serving superstore, hypermarket, convenience shop, supermarket,forecourt shop. There are more than 186900 employees working in organisation. The subsidiariesof respective company are Sainsbury's Bank, Habitat, Nectar, Argos, Sainsbury's local andothers. 1
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Research ProblemThis is the problems which is encounter by researcher while collecting data andinformation. The most common research problems which are faced by researcher are lack ofknowledge of using appropriate methods, funding problems, lack of sources for collection ofinformation like books, journals, magazine and others (Burke, Trahant and Koonce, 2012). Thiscan leads issue in conducting research in appropriate and effective manner. They also encounterwith time and ways for collecting methods problems for research work.Research Aim“To investigate impact of globalization on driving the success of a business”. A casestudy on Sainsbury.Research ObjectivesTo identify the idea of globalisation. To examine the advantages of globalization in driving business success in Sainsbury’s. To determine the major challenges of globalized business faced by Sainsbury’s.To identify the strategies of globalization used by Sainsbury’s.Research QuestionsHow you identify the idea of globalisation?What are the advantages of globalization in driving business success in Sainsbury’s?What are the major challenges of globalized business faced by Sainsbury’s?What are the strategies of globalization used by Sainsbury’s?PurposeThe purpose of this research is to investigate impact of globalization on driving thesuccess of a business (Cooper, 2013). Globalization is increasing day by day with rise inrequirements of consumers. It is very important for Sainsbury's to investigate impact ofglobalization on driving business success. This can be done by adopting such economic processin the business for achievement of goal and objectives of organisation effectively and efficiently.This topic is large to understand thus it helps the investigator to understand its concept. Thepersonal reason for choosing this research topic is to determine the impact of globalization2
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process on the different business for getting the proper understanding of the factors that impactthe globalization process. Research ScopeThis is also called application of research where it can be used. Here, chosen topic forresearch work is globalisation and their impact on driving success of business. The research hascompleted through use of various tools and techniques in order to collect data and information.This can help user to know about impact of globalisation on business success and growth. Thescope of research is on three different levels such as environment, marketing and organisational(Crane and et. al., 2019). This can help organisation to achieve business results with help ofresearch scope in systematic manner. Research HypothesisThis is defined as outcome or result of research topic. The given research work is done onglobalisation which has impacted business in driving success of business. It is very important forSainsbury's to use proper tools, methods and techniques in order to get effective results forassigned project work. This can assist organisation to drive their success with globalisation. Theoutcome can be positive if research has done properly and vice-versa. Therefore, hypothesis canbe positive if researcher has done their research work in effective and efficient manner.Attributes of research workThe attributes of research work are: provide true information to user, data should becollected through authentication sources, proper use of tools and techniques (Epstein, 2018).This can be possible if researcher has used proper methods for collection of data and informationin systematic manner. In today's market, globalisation is regarded as most important fororganisation to achieve their set goal and objectives in effective way.Rationale of TopicThe main reason behind for selecting topic is to know more about globalisation and theirimpact on business activities and functions for growth and success of organisation. This createsmany opportunities for business to sustain and success in competitive market. Time FrameworkThis is prepared by researcher in order to accomplish assigned work in particular timeperiod. The time period is set for each and every task by researcher so that they can achieve their3
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