Impact of Digital Technology on Business

This assignment examines the crucial role of digital technology in driving business growth. It investigates how organizations leverage digital tools to enhance operations, customer service, marketing, and overall performance. The analysis delves into the potential benefits and challenges associated with digital technology implementation, including cost considerations, knowledge gaps, and operational complexities. Participants are encouraged to provide insights into the specific areas where digital technology can be effectively integrated and the strategies required for successful adoption.

Business
Research
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P 1. Description on the project breakdown, aim and objectives. ..........................................1
Activities time and table.........................................................................................................5
P2 Examine appropriate research methods and conduct primary secondary research methods.
................................................................................................................................................6
LO 2.................................................................................................................................................7
P3 Conduct primary and secondary research using appropriate methods..............................7
P4 Description on appropriate analytical tools to analyses research findings and data. .......8
LO 3...............................................................................................................................................14
P5 Communicate research outcomes in appropriate manner for intended audience. ..........14
LO 4...............................................................................................................................................15
P7 Alternative research methodologies and lesson in learn in view of outcomes. ..............15
REFERENCES..............................................................................................................................17

Title- To evaluate the impact of digital technology in order to improve the operational activities
of firm: A case study on business activities of Tesco.
INTRODUCTION
Digital technology plays a crucial role in order to improve the overall performance of
business. In this, each activity can be performed in the fastest manner. With the help of this, the
function of firm can be performed in the expertise and effective mode. The technology facilitates
the higher amount of revenue in business enterprise. The absence of technology can hinder the
growth of enterprise in larger mode. In the firm, there are various kinds of departments such as
opperation and finance, HR, production etc. The present assignment is throwing its focus on
using digital technology in order to bring improvement in the operations of firm. This report will
also focus on the business activities in relation to bring improvement in the operations of
business enterprise (Gregory, Ngo and Karavdic, 2017). In addition to this, the assignment will
cover the following activities like making of project breakdown structure; with this, the Gantt
chart is needed to be introduced so that each activity can be done effectively. The main aim of
this assignment is enhancing the use of digital technology so that operations of the firm can be
carried out in the most effective manner.
LO 1
P 1. Description on the project breakdown, aim and objectives.
Background- The technologies play a vital role in order to bring desired success. With
the help of modern technological equipment, the overall activities of the firm can be improvised.
In this way, the digital technology plays the crucial role in order to achieve the desired outcome.
The present assignment is focusing over the activities of Tesco so that there can be improvement
in the performance of the business enterprise. By having effective oppression in relation to
finance can work as to have increment in the profitability of business enterprise (Kieckhäfer,
Wachter and Spengler, 2017). The main aim behind adopting the digital technology is to provide
satisfactory services to the clients. These kinds of activities are very helpful in order to bring the
large amount of profitability and productivity. The digital technology will be helpful in order to
facilitate the effective operation so that firm is able to sustained in the market for longer period.
With the help of digital technology there can be improvement in the manual accounting system.
Aim-
1

To evaluate the impact of digital technology in order to improve the operational activities of
firm. A case study on business activities of Tesco.
Objectives-
1. To determine the important of digital technology in performance of business.
2. To identify the impact on quality service with the use of digitalisation process.
3. To understand the importance of digital technology to bring systematic operation in
business enterprise.
4. To provide suitable recommendation in order to improvised the operation of business
with technological advancement.
Research questionnaire-
1. What are the effects of digital technology in order to enhance the customer satisfaction?
2. How to keep systematic operation of firm with the use of digital technology?
Rational
The main objective of this firm is to improve the operation process of firm so that entity
will take initiative in order to promote the business activities of Tesco in market. The effective
operation process will be helpful to bring out each thing in the qualified manner. With the help of
this there can be development opportunities. With the help of taking feedback from the
customers, the activities of business can be expanded in the large manner. By improving the
performance of business there can maintain the customer momentum. In order to maintain the
customer retention rate the good and efficient quality of services need to be provide by managing
the operational activities of the firm.
Literature review-
The digital technology is useful in order to conduct the operation of business effectively.
The technology is having many benefits inclusive of security, automation and maintaining each
operation of firm effectively. The business firms take various initiative in order to manage big
teams with the use of technology. In this, the manager of firm needs to hire skilled labour force
to carry the operation of business smoothly (Gregory, Ngo and Karavdic, 2017). The
information security is also one of the major issue. The hackers can interrupt the company’s
useful information. This factor affects operation of business enterprise.
This is one of the effective method in order to construct the activities of business in the
expertise manner. Under this, Kieckhäfer, Wachter and Spengler, (2017) pointed out that the
2

digital technology plays the vital in order to bring improvement in the performance of business.
The operational efficient will be helpful to have adequate amount of funds in the business
enterprise. According to the view of Camilleri, (2018) the digitalisation process is useful to
achieve the things in the fastest manner. With the help of this there can be improvement in the
quality of services of the firm.
As per the view of Kieckhäfer, Wachter and Spengler, (2017) the digitalisation process facilitate
the effective application of capabilities, process, structures and technology carry each thing in
the impressive and efficient manner. By focussing over the marketing operation there can be
enhancement in demand in relation to product and services.
According to the view of effective marketing process help to process the operation of the
firm in the expertise manner. In contrary to David, David and David, (2017) digitalisation
process will be helpful to provide impressive customer experience. This kind of activities will be
helpful in order to have systematic growth of firm in the market. Priem, Wenzel and Koch,
(2017) Pointed out that with the help of selecting the best marketing technology there can be
effective bridge between the experience of customers and marketing operation.
Determine the important of digital technology in performance of business-
According to Kang and Kim, (2017) the operation management is core of business
activities. This is helpful to design, manufacture and deliver better and effective product and
services. In contrary to David, David and David, (2017) states that digital technology is helpful
in order to managing the operation of firm. Moreover, the technological advancement assists
firm in order to communicate with customers directly. With adequate technology the firm can
take steps in relation to save time and money by arranging meeting over internet. Pointed out that
this is useful in order to have better interaction within employees from differed locations.
In addition to this, it can be used to protect the confidential information, financial data
and various other things which are important assets to the firm. In this way it can be true to said
that the technology is the internal part of business operation. Thus, it can be true to said that
changing in technology enables changes in process. The technology is helpful in order to
managing the overall activities of the firm in the effective manner. This will help to maintain the
operation of business enterprise expertise. According to the view of it can be said that the
technology plays the crucial role in order to have increment in the speed of business where
operation are being conducted.
3

Identify the impact on quality service with the use of digitalisation process-
As per the view of Ross and Lozano-Rojas, (2018) digital technology is helpful in order
to bring quality to the working of enterprise. The quality in services is the major part which is
needed to be maintained for long-term sustainability in market. Tesco is taking initiative to bring
innovative services to its customers so that large number of customer can be attracted with the
working of enterprise. The firm need to take steps in order to bring the process of digitalisation
into the firm so that there can have better facility which will be helpful to expand the growth of
the business enterprise. Priem, Wenzel and Koch, (2017) Pointed out that the quality service is
the core factor with the help of which the business can able to run its function effectively and
efficiently in market. Tesco is distributing its services as retail sector, therefore, it is important to
manage the quality parameter of grocery providing by them.
These kinds of activities are essential in order to earn the larger amount of the
profitability and productivity. According to view of Ross and Lozano-Rojas, (2018) the firm is
able to cope up with the need expectation of the customers only when the firm is able to carry
operation of firm in the expertise mode. The quality is something which almost every customer
prefers to have to satisfy their desires. Moreover, the entity needs to put their major focus over
the wants and need of customers so that they can able to create the revenue.
Understand the importance of digital technology to bring systematic operation in business
enterprise.
The operations of business enterprise are the internal part of management. Without
carrying the same in an effective mode, it can hinder the growth of organisation. According to
the view of Gregory, Ngo and Karavdic, (2017) technology is helpful in order to protect the
important data from being spoiled. Moreover, this will be helpful to do assign task in time
manner. This will assist to save money; in this way, the financial strength of company will not
get affected. David, David and David, (2017) Pointed out that the operation management of the
firm is that part with help of which there is need to have better execution of strategic plan in
order to carry the operation of business effectively.
As per the view of Priem, Wenzel and Koch, (2017) technology assist to align with the al
function and objectives of entity in altogether manner. In addition to this, there can be increment
in the production activity of firm by eliminating the wastage of resources. In contrary to states
that the technological advancement is one of facilitating factor to bringing about change in
4

operation and production management. Thus, the automation technology is helpful to reduce
manual intervention of the manufacturing process. With the help of this, there can be increment
in productivity and reduction in margin of errors.
Project outline-
The digital technology is very helpful to maintain the quality parameter of business
enterprise (Tomczak, Reinecke and Kuss, 2018). In order to improve the quality of services, the
satisfaction of customer can be enhanced. With the help of making the proper structure, each
activity can be conducted effectively. There is need to cover the following things such are as-
Literature review- In this the problem of research can be concluded with the help of effective
finding of journal, book and journal. With the help of this there can be gain of current knowledge
substantive findings.
Research methodologies- There are various kinds of methods with the help of which
performance of business can be improvised. This will be helpful in order to analyse that the data
and all activities are needed to be conducted to achieve the desired result.
Activities time and table
Activities 1st
Wee
k
2nd
Wee
k
3rd
Week
4th
Wee
k
5th
Week
6th
Week
7th
Week
8th
Week
9th
Week
10th
Wee
k
Research topic
Literature
Review
Research
methodology
Effective
Proposal
Draw question
of research
Carry out
Research
5

activities
Data Analysis
and its graphic
Conclusion
and
recommendati
on
Final Report
Editing and
Completion
P2 Examine appropriate research methods and conduct primary secondary research methods.
 Research approach. By taking effective implementation of tools, there can be reduction in
chances of mistakes. There are two kinds of methods are defined such as inductive and
deductive. The deductive approach is related with testing of the theory. However, the
inductive approach is related with generation of new theory which is based on the data. In
order to conduct the present study, there is need to have use of inductive approach so that
there can be influence in the behaviour of customer with the use of digital technology.
 Research Philosophies- This is technique under which data is needed to be gathered and
analysed. There are two kinds of methods are given such as interpretivism and
positivism. . In order to undertake the present assignment, it is essential to take
interpretivism method. In this, the analysis is based on human subject and theory. The
interpretive is related to humanistic qualitative methods. Positivist referred to the
scientific qualitative methods.
 Research design- This is effective framework in order to designs the aims and objective
of the report. This is helpful in relation to maintain the reliable, ethical consideration and
validity in this appropriate technique is need to be used to conduct the each thing in the
proper manner. The research design are of many types such are as Descriptive,
experimental etc. in order to conduct the present study there is need to have the use of
descriptive design is helpful in order to conduct the information with the help of three
6

sources such are as observations, case study and survey methods to conclude the
appropriate data.
 Research technique- This is the process in which there is need to collect the information
and data in order to make the business decision. There are two kinds of techniques such
are as quantitative and qualitative. The qualitative technique is used where these is the
information on the numeric term. For this present study there is need to adopt quantitative
techniques in order to conduct the depth information about each perspective.
 Data collection- This is method which is useful in relation to gather the information
which is based on the achievement of aim and objectives the business enterprise. There
are two kinds of data such are as primary and secondary. The primary data is related to
identify the first hand information. The secondary data is related to books, journals etc.
 Data sampling- There are two kinds of process under this probabilistic and non-
probabilistic. The probabilistic method is based on size of population and non
probabilistic is not covered under the same.
 Data analysis- In this all the things can be collected with the help of thematic analysis.
With the help of this the best result can be examined properly.
 Ethical consideration- The all ethical morale is need to be followed. During the process
of research there is not to make any amount if harm to public and animals. The privacy of
the report is need to be ensured. The care of all participant is need to be maintain in order
to conduct the proper study.
LO 2
P3 Conduct primary and secondary research using appropriate methods.
To frame Research activities in the effective manner it is essential to use proper methods.
This has been defined in following context as are-
 Cost- This is amount that is incurred to frame research project in the effectively manner.
Thus, it is essential to estimate the cost of the project so that all things can be carried in
proficient manner. Thus, estimated budget is 50$.
 Ethical issues- This term can be derived as prior consent is needed to be taken before
framing the project activities effectively. The honesty and integrity should maintain. The
informed consent must be taken from participant so that things can be conducted in
appropriate manner.
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 Access- In this, the access is need to be taken in order to provide access to respondents so
that things can be done effectively and efficiently.
P4 Description on appropriate analytical tools to analyses research findings and data.
Theme 1 Most of them thinks that digital technology is helpful to fostering growth of business
enterprise.
Is digital technology helps to fostering growth of
business enterprise ? Frequency %
High 6 60.00%
less 1 10.00%
No opinion 2 20.00%
Not all of them 1 10.00%
10 100.00%
Interpretation
From the above graph it has been concluded that high number of individual has stated
that digital technology is helpful in order to fostering the growth of business enterprise. The 2 of
8
High potential less No opinion Not all of them
0
1
2
3
4
5
6
7
6
1
2
1
Frequency

them are not having any opinion about the services of digital technology in the firm. The other 2
out of 10 are having negative concern about the use of digital technology. In this way it can be
said that the implementation of digital technology is helpful in managing the growth of business
enterprise in large manner. The technological advancement will be essential to having expansion
of business so that profitability graph of firm can be enhanced.
Theme 2: High potential individuals thinks that organization is able to introduce digital
technology at workplace
2 Is your organisation is able to introduce digital
technology at workplace ? Frequency %
High potential 5 50.00%
low capacity 2 20.00%
medium capability 2 20.00%
no potential 1 10.00%
10 100.00%
Interpretation
From the above graph it can be concluded Most of them thinks that the high potential
individuals think that organization is able to introduce digital technology at workplace. The
digital technology will require high level of investment but with the help of this the organization
is able to generate the revenue. Due to this the organization can have heavy return. The other
individuals think that the digital technology will not be that much effective. It can affect the
9
5
2
2
1
High potential
low capacity
medium capability
no potential

growth of the enterprise in the large manner. In this way by introducing the technological
advancement in the firm is able to create competitive advantage in market.
Theme 3 Most of them thinks that digital technology needs to be implemented in operations
area.
3 In which area digital technology needs to be
implemented. Frequency %
Operation 6 60.00%
Customer service 1 10.00%
production department 1 10.00%
Marketing 2 20.00%
Total 10 100.00%
Interpretation
From the above report it can be concluded that maximum number of individual thinks
that digital technology needs to be implemented in operations area. With the help of
implementing digital technology in the firm is able to manage the operation of business activities
in the smooth mode. The one of them in favor to executing digital technology in customer
services department and another 1 is in the favor of production unit rest of individual think that it
10
Operation
Customer service
production department
Marketing
0 1 2 3 4 5 6 7
6
1
1
2
Frequency

is need to be implemented in the market department. Hence, digital technology will assist smooth
process to operation department this will leader to have great impact on all other units in firm.
Theme 4 Most of them thinks that digital technology is need to be introduced in Machines and
devices.
4 In which manner digital technology need to adopted
by organization ? Frequency %
Machines and devices 4 40.00%
Social media 4 40.00%
laptop 1 10.00%
Other advance technology 1 10.00%
Total 10 100.00%
Interpretation
From the above report it can be concluded that the technology is need to be introduce in
way of machined and devices. This will be helpful to create the innovation facilities in the entity.
It will foster the growth of enterprise. The maximum number of individual are in favor of this
only. The other individuals are not in favor ion this. Thus, the uses of digital technology in
machines will be helpful to expand the process of business in large manner.
Theme 5 The cost is one of major issue is being faced by organization at the time of executing
the process of digital technology
11
Machines and devices Social media laptop Other advance technology
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
4 4
1 1
Frequency

5 What kind of the issue is being faced by
organization at the time of executing the process of
digital technology ? Frequency %
Cost issue 4 40.00%
Lack of knowledge 3 30.00%
operational issue 1 10.00%
Service 2 20.00%
Total 10 100.00%
Interpretation
12
3
4
1
2
Cost issue
Lack of knowledge
operational issue
Service

From the above report it can be concluded that maximum number of individuals thinks
that major issue is lack of knowledge which is being faced by organization at the time of
executing the process of digital technology. The 3 of the people think that the cost issue is the
major concern, the other individual are having differed opinion in this relation. IN order to
execute the digital technology the firm need to process the function of the business effective and
efficient. In order to cope up with the manager of the firm need to hire the skilled labor
workforce.
Theme 6 Most of them thinks that digital technology will be helpful to speed up the
operational process of firm.
Strongly agree 5 50.00%
Agree 3 30.00%
Disagree 1 10.00%
Strongly disagree 1 10.00%
Total 10 100.00%
Interpretation
From the above report it can be concluded that the of the individual thinks that digital
technology will be helpful to speed up the operational process of firm. The 3 of them are not
13
Strongly agree
Agree
Disagree
Strongly disagree
0 1 2 3 4 5 6
5
3
1
1
Frequency

agreed in this relation. The other 2 individuals are having negative opinion about the
implementation of technological advancement. With the help of digital technology the firm is
able to process the function of business in the smooth mode.
Theme 7: most of them thinks that digital technology is helpful to save the time as well as
operational cost.
7. Do you think digital technology is helpful to save
the time as well as operational cost. Frequency %
Strongly agree 6 60.00%
Agree 2 20.00%
Disagree 1 10.00%
Strongly disagree 1 10.00%
Total 10 100.00%
Interpretation
From the above report it can be concluded that most of the individuals think that digital
technology is helpful to save the time as well as operational cost. The 2 of the individual are not
agreed about this factor. The other are having negative opinion about it. The digital technology is
very helpful in order to process the function of business in the smooth and effective manner. It is
also helpful to bring reduction in the cost expenses of business enterprise.
14
6 2
1
1
Strongly agree
Agree
Disagree
Strongly disagree

LO 3
P5 Communicate research outcomes in appropriate manner for intended audience.
CONCLUSION
Based on above report, it can be concluded that digital technology works as to play
crucial role to improve the overall performance of business enterprise. In this each activities can
be perform in the fastest mode. With the help of this the function of firm can be perform in the
expertise and effective mode. The technology facilitates the higher amount of revenue in
business enterprise. The absence of technology can affect the growth of enterprise in larger
mode. In the firm there are various kinds of departments such are as opperationand finance, HR,
production etc.
The present assignment has covered the various aspects as are project breakdown
structure with this the Gantt chart is need to be introduced so that each activity can be done
effectively. Digital technology is useful in order to process the operation of business effectively.
The application of technology is having many benefits inclusive of security, automation and
maintaining each operation of firm effectively. The main aim behind adopting the digital
technology is to provide satisfactory services to the clients. These kinds of activities are very
helpful in order to bring the large amount of profitability and productivity. With the help of
digital technology, there can be improvement in the manual accounting system. Moreover, the
functions of the business can be managed in the most effective manner.
RECOMMENDATION
1. The firm should introduce technological advancement to bring innovation facilities which
will assist to gather attraction of large customers.
2. With the help of adoption of digital technology, Tesco is able to complete the task in
timely manner.
3. The digital technology should be adopted because it is helpful in relation to working
effectively with elimination of wastage.
4. By introducing digital technology, the firm is able to expand operations of business in
smooth manner. This will be helpful in order to sustain growth
5. Tesco needs to adopt technological advancement in the firm so that there can be
possibility of higher innovation services.
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6. The digital technology is helpful in relation to have operation efficiencies in the firm so
that function of entity can be expanded and profitability graph can be enhanced.
LO 4
P6 Effectiveness of research methods applied for meeting objectives of business research project.
The present report is based in determining the impact of digital technology on the
operational working of the enterprise. In this, researcher will opt interpretative technique in
order to determine the impact of technology on operational activities of the enterprise. The depth
information can be conducted in order to get the depth information about the project report. In
addition to it, researcher has adopted qualitative technique so that proper survey can be taken in
the manner as under non- probabilistic sample technique. This kind of tool will help to define the
depth information about the research project.
P7 Alternative research methodologies and lesson in learn in view of outcomes.
The digital technology is helpful in order to bring technological advancement in firm.
With the help of this the entity can operate its function effectively. The area of further study in
this relation is one the topic of HR system so that there can be effective function among the
business activities. To make this research more effective the researcher could have the use of
positivism philosophy so that better conclusion can be drawn. In addition to it, deductive
approach will be helpful in terms to draw better conclusion of the research project. This will be
effective in terms to determine the depth information about the research topic. Thus, researcher
could have use of Quantitative technique, with help of using of statistical tool, technique the
better information about the each respondent could be gathered.
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REFERENCES
Book & Journal
Gregory, G.D., Ngo, L.V. and Karavdic, M., 2017. Developing e-commerce marketing
capabilities and efficiencies for enhanced performance in business-to-business export
ventures. Industrial Marketing Management.
Tomczak, T., Reinecke, S. and Kuss, A., 2018. Introduction. In Strategic Marketing. Springer
Gabler, Wiesbaden.
Kieckhäfer, K., Wachter, K. and Spengler, T.S., 2017. Analyzing manufacturers' impact on green
products' market diffusion–the case of electric vehicles. Journal of Cleaner Production.
162. pp.S11-S25.
Camilleri, M.A., 2018. Integrated Marketing Communications. In Travel Marketing, Tourism
Economics and the Airline Product. Springer, Cham.
Itani, O.S., Agnihotri, R. and Dingus, R., 2017. Social media use in B2b sales and its impact on
competitive intelligence collection and adaptive selling: Examining the role of learning
orientation as an enabler. Industrial Marketing Management. 66. pp.64-79.
David, M.E., David, F.R. and David, F.R., 2017. The quantitative strategic planning matrix: a
new marketing tool. Journal of Strategic Marketing. 25(4). pp.342-352.
Kang, J.Y.M. and Kim, J., 2017. Online customer relationship marketing tactics through social
media and perceived customer retention orientation of the green retailer. Journal of
Fashion Marketing and Management: An International Journal. 21(3). pp.298-316.
Ross, J.M. and Lozano-Rojas, F., 2017. Sales Tax Holidays: Evidence on Incidence.
David, M.E., David, F.R. and David, F.R., 2017. The quantitative strategic planning matrix: a
new marketing tool. Journal of Strategic Marketing. 25(4). pp.342-352.
Angell, R.L. and Kraemer, J.R., International Business Machines Corp, 2017. Automatically
generating an optimal marketing strategy for improving cross sales and upsales of items.
U.S. Patent 9,685,048.
Priem, R.L., Wenzel, M. and Koch, J., 2017. Demand-side strategy and business models: Putting
value creation for consumers center stage. Long Range Planning.
Möller, K. and Halinen, A., 2018. IMP thinking and IMM: Co-creating value for business
marketing. Industrial Marketing Management.
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Hunt, S.D., 2017. Advancing marketing strategy in the marketing discipline and beyond: from
promise, to neglect, to prominence, to fragment (to promise?). Journal of Marketing
Management.
Olson and et.al., 2018. The application of human resource management policies within the
marketing organization: The impact on business and marketing strategy
implementation. Industrial Marketing Management.
Hapsari, C., Stoffers, J. and Gunawan, A., 2017. The Influence of Perceived Cultural and
Business Distance on International Marketing Strategy Decisions; A Case study of Telkom
Indonesia International. International Review of Management and Marketing.
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APPENDIX
1 Is digital technology helps to fostering growth of business enterprise ?
 Heigh
 less
 No opinion
 Not all of them
2 Is your organisation is able to introduce digital technology at workplace ?
 High potential
 low capacity
 medium capability
 No potential
3 In which area digital technology needs to be implemented.
 Operation
 Customer service
 production department
 Marketing
4 In which manner digital technology need to adopted by organization ?
 Machines and devices
 Social media
 laptop
 Other advance technology
5 What kind of the issue is being faced by organization at the time of executing the process of
digital technology ?
 Cost issue
 Lack of knowledge
 operational issue
 Service
6 Do you agree that digital technology will be helpful to speed up the operational process of firm
 Strongly agree
 Agree
 Disagree
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 Strongly disagree
7 Do you think digital technology is helpful to save the time as well as operational cost.
 Strongly agree
 Agree
 Disagree
 Strongly disagree
20