Using Social Media for Business Success: A Case Study of Old Penny Farthing Ltd

Business SkillsBusiness Skills

INTRODUCTIONINTRODUCTION
 To run a business in a effective manner, it is important
to having some business skills.
 It is essential for business success.
 Example of some business skills are communication
skills, time and organization management skills,
customer focus skills, leadership skills, strategic
business planning skills etc.
 With the help of such kind of business skills, it
becomes easy to run a business apart from the
knowledge of the marketplace.
 The present study based on business skills to
understand its importance, a case of Old Penny
Farthing Ltd is taking into the consideration.

What is social media?What is social media?
It is internet based software and interface facility
allows individual to interact with each other.
Help in exchanging details such as professional
information, business details, biographical data,
personal data etc within a minute.
It is an online communications channel which is
dedicated for different purposes.
Some examples of social media are Facebook,
Twitter, Google +, LinkedIn, Pinterest, social
media optimization, search engine optimization
etc.
It is an integral part of life which includes
different social components.

Conti....Conti....
 In the context of business, social media uses to market
products, promote brands, connect to current
customers and foster new business.
 With the help of social media, companies gather data
from it and analyse them to take right business
decisions.
 It assists the organizations to increase brand exposure
and broadens customer reach.
 From the perspectives of customers, social media
helps them to know more about the firm and its
services.
 Along with this, consumers can read the online
reviews of the other users related to a particular
service or a product of a company.