Business Strategic planning Assignment (Doc)
Added on 2019-12-03
10 Pages2912 Words162 Views
BUSINESS STRATEGY
Table of ContentsINTRODUCTION......................................................................................................................1TASK 3......................................................................................................................................13.1 Alternative strategy for Sony Corporation.......................................................................13.2 Justification of proposed strategy.....................................................................................2TASK 4......................................................................................................................................34.1 Roles and responsibilities of Sony staff who are directly involved in strategyimplementation.......................................................................................................................34.2 Resource requirements for Strategy implementation.......................................................44.3 Targets and timescales for achievement...........................................................................5CONCLUSION..........................................................................................................................6REFERENCES...........................................................................................................................7
INTRODUCTIONStrategic planning is defined as an initial step for sustainable funding of the company.The business plan of company should be creative, simple and straightforward that can bringvaluable advantages. It is the procedure of taking systematic decisions for projected futureresults that comprises developing corporate objectives for long term as well as evaluation ofits environment along with mapping a plan for its attainment. The strategic planning involveslikelihood of altering environment, which would require changes in set goals and procedurefor the organization long term sustainability in the market. Here, the paper is briefing aboutSony Mobile Communications strategic planning for the development plus execution of newstrategy to grow and improve its business undertakings. The reader will also find contentregarding resources required as well as different responsibilities and roles in implementingthe strategic plan successfully. The paper is summarizing with an explanation of way tomonitor strategic performance of organization. TASK 33.1 Alternative strategy for Sony CorporationSubstantive growth strategies – It would include company’s horizontal integration with rivalsor vertical with suppliers for attaining competitive edge. This is not a good option for Sonymobile communication in such a competitive market. But the role of mobile phones in thevision of service and product synergy offers potential for substantive growth by incorporatingwith its internal strategic business units (Buul, 2010). Limited growth – It intends that strategy is apprehensive with market development,penetration and product development. Even though, cell phone is a well-developed item, thefeatures of Sony like interconnectivity and networking makes it unique in comparison tostandard products provided by most of the rivals. The strategy of limited growth provideSony mobile communications a safe method to grow and re-establish itself. By utilizingavailable main capabilities for accessing new market or regions, Sony can build its financialaffairs and status in global market (Doole and Lowe, 2008). Market entry strategies – There are some valuable strategies for Sony mobilecommunications to enter into different markets. First of all, Sony should join Ericsson toincrease its miniature share in the market that making it difficult to attain growth and enhanceits position in the worldwide market of handset, which has been weak relatively incomparison to rivalries. The market of cell phone had been going over a “rough patch” and it1
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